{"id":15003,"date":"2022-01-20T01:26:43","date_gmt":"2022-01-20T01:26:43","guid":{"rendered":"https:\/\/swoopfunding.com\/au\/?post_type=blog&p=15003"},"modified":"2024-03-27T10:53:39","modified_gmt":"2024-03-27T10:53:39","slug":"5-ways-you-can-grow-your-business-in-2022","status":"publish","type":"blog","link":"https:\/\/swoopfunding.com\/au\/blog\/5-ways-you-can-grow-your-business-in-2022\/","title":{"rendered":"5 Ways You Can Grow Your Business In 2022"},"content":{"rendered":"\n
As the world returns to something that begins to resemble ‘normal’, it’s the businesses who are able to market and sell proactively and effectively that will grow, prosper, and dominate in their industries.<\/p>\n\n\n\n
At The Entourage<\/a>, Australia’s leading business coaching and training providers for business owners, we know firsthand the difficult and fickle nature of business, especially in the last 2 years. And we also know that for many of the business owners in our community, it’s been the resources, tools and knowledge taught to them from those with been-there-done-that experience that has helped bring stability during challenging times and massive growth during economic opportunity.<\/p>\n\n\n\n We’ve partnered up with Swoop because we want to share with you and guide you to the business growth you want to achieve in 2022 through 5 of the leading marketing and sales strategies of Australia’s best entrepreneurs and businesses.<\/p>\n\n\n\n One of the most important things to surviving and thriving into the New Year and beyond shared by one of our good friends at The Entourage, Tony Nash, the Founder and CEO of Booktopia is that you have to understand where people hand over the money.<\/p>\n\n\n\n Tony Nash started on a budget of $10 a day in the early 2000’s and now has taken it to over $220 million in revenue in an industry people called ‘dead’ because he knew where to follow the money. By actually understanding that the place where the money is can change at any point in time meant that he didn’t rest on his laurels over the years and always continued to look to where the money would flow.<\/p>\n\n\n\n While that sounds fundamental, it’s all about thinking back to the foundations, especially going into 2022 and post the effects of COVID-19. We cannot assume that the way it was is the way it always will be. Tony says that we’re literally at the flexion point right now that things are starting to change, and it’s so important that we as business owners think 3-dimensionally.<\/p>\n\n\n\n “Most people in the book industry are 2-dimensional. But because we’ve been thinking differently, I’ve been able to come up with opportunities and get Booktopia to where it is today.” \u2014 Tony Nash<\/em><\/p>\n\n\n\n At this point in time, as the world starts to rise back up into action, it’s one of the best moments to take action, dream bigger, and achieve massive success. Now, while actually dreaming big might not be a problem for many entrepreneurs, actually taking the action to achieve those big audacious goals may be intimidating for most. So, what should you do to get yourself to that goal?<\/p>\n\n\n\n In 2020, Justine Flynn, the Co-Founder of Thankyou, one of Australia’s leading social enterprises aimed at ending extreme poverty, set a goal for $800,000 profit – a stretch target for a for-purpose business like theirs. And when COVID-19 hit, even though they were in the business of hand wash and hand sanitiser, it didn’t make it any easier for them with suppliers getting held up or cancelled altogether. But by the end of the year, they hit $8 MILLION profit, all to donate to those who really needed it the most during the pandemic.<\/p>\n\n\n\n Justine talks about how despite the knockbacks, the hurdles, the times they wanted to quit, and those brickwall moments over their journey, what got them through it to achieve their big audacious goal was by first, remembering that you are still standing, and that you never know what’s around the corner for you. And two, focusing on the solutions, not the problems, and then, uniting your team around that goal and the solutions that you can come up with together. Even if you don’t know how to get there, that unity is so powerful in getting you to the goal.<\/p>\n\n\n\n#1 \u2014 Ask, where do people hand over the money?<\/strong><\/h2>\n\n\n\n
#2 \u2014 Dream bigger, and actually take action on it<\/strong><\/h2>\n\n\n\n