{"id":28159,"date":"2023-07-12T14:31:57","date_gmt":"2023-07-12T14:31:57","guid":{"rendered":"https:\/\/swoopfunding.com\/au\/?post_type=blog&#038;p=28159"},"modified":"2024-03-26T16:15:15","modified_gmt":"2024-03-26T16:15:15","slug":"how-to-run-a-successful-business","status":"publish","type":"blog","link":"https:\/\/swoopfunding.com\/au\/blog\/how-to-run-a-successful-business\/","title":{"rendered":"How to run a successful business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">More than <\/span><a href=\"https:\/\/www.abs.gov.au\/statistics\/economy\/business-indicators\/counts-australian-businesses-including-entries-and-exits\/jul2018-jun2022\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">472,000<\/span><\/a><span style=\"font-weight: 400;\"> new businesses were launched in Australia in 2021-22. They joined the millions of existing organisations that already power our economy. Some of these businesses will fail, but many others will succeed, with some becoming giants and major household names. But what is it that makes the difference between a business that succeeds and one that doesn\u2019t, and how can you ensure your business is in the winning circle? Read on to discover all you need to know about running a successful business.\u00a0\u00a0<\/span><\/p>\n<h2><strong>How do you define &#8216;success&#8217;<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You hear the term \u2018successful business\u2019 quite a lot, but what does that mean? For many people, it means a\u00a0 business that makes strong profits and for the owners, delivers wealth and a good lifestyle. However, the truth is, \u2018success\u2019 in business can mean many things:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It could mean delivering ground-breaking innovation and creating revolutionary products and services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Or it may mean giving your customers the best customer experience possible.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For some, like non-profits, success may mean helping others and delivering on a cause or a mission.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Or it may just mean you get a lot of satisfaction out of what you do.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So, success in business can mean whatever you want it to mean, but no matter what your definition is, sticking to a plan and keeping sight of your goals are essential to succeed.\u00a0<\/span><\/p>\n<h2><strong>What are the steps to running a successful business?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Building and running a successful business is hard work and if you\u2019re starting a new business for the first time, you should be prepared to work harder than you may have ever done before. Commitment and a determination to win are vital commodities in the race to create a successful business. If you have these, and a great idea, you may achieve your business goals, (and more). But to get you started, here are seven solid tips to get you on your way:<\/span><\/p>\n<h3><strong>1. Prioritise enhancing the customer experience<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">No matter what you sell, or how you sell it, the customer experience comes first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer experience, (known as CX in business terms), is the secret sauce for business success. When your customers feel they are appreciated and your products, services, customer support, and brand positioning give them an experience they will find difficult or even impossible to get elsewhere, you create lasting brand loyalty and can drive customer retention \u2013 which reflects itself in higher sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what does this mean in practice? It means every element of your business proposition, from the products and services you sell and the way your website or app works, to your marketing approach and your social media communications, must be designed to give the customer an experience that\u2019s better than your rivals. Is this easy? No, it isn\u2019t. But if you get it right, your customers will stay with you, support you, and act as your brand ambassadors wherever they go.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Points to consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are your long-term goals and visions? How do they fit into the customer experience, and where do they stand in your sector? Are you a follower, or an innovator?\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>2. Develop a compelling and impactful business concept<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This doesn\u2019t mean just a great idea. It means the idea and everything that goes with it must make an impact that resonates in a crowded marketplace. Sometimes, you may not even need a new idea. It\u2019s perfectly possible to take a concept that\u2019s been around for years and then improve it, repackage it, enhance the value it delivers and the service you provide (such as a money back guarantee), and you can create a market winner. However, <\/span><b>the key to every successful business concept is that is answers a problem<\/b><span style=\"font-weight: 400;\">. It must be the best solution to a pain point that your target audience is suffering. Be the answer your potential buyers have always been looking for and they will support you all the way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Points to consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assess market demand for your products and services. What problem will you fix, and is there space for a new challenger in your sector?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You will do better when your idea is something you are passionate about, not just something you think might make money. Build an idea around a product or service that you truly want to invest your time and treasure in.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do you research before you start \u2013 ask friends and family, organise local surveys, conduct a thorough competitive analysis &#8211; find out what your future rivals are doing (and discover where you can do it better).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start your \u2018community\u2019 early. Use the power of social media to cultivate a strong network that will build as your business grows. These are your first adopters, the experimenters who will get you on the map.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assemble the appropriate team to deliver your mission goals. Start with your core skills base \u2013 the people who will develop the products or services you will sell \u2013 then build a support structure around them. Customers may come first, but products and services are what keep them happy.<\/span><\/li>\n<\/ul>\n<h3><strong>3. Deliver value to your specific target audience<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Value can be determined by two things \u2013 is the product or service reasonably priced, and does it deliver a solution that\u2019s worth more than the sum I just paid? This goes back to point 2. If you can create a compelling concept that solves a nagging problem, you\u2019re halfway there. Next, ensure your price point is less than the perceived value of the solution you provide \u2013 for example, you provide a product or service for $20 that would have cost someone $100 to achieve before. This is called your \u2018value proposition\u2019. When it\u2019s greater than the cost of entry, buyers will be drawn to your door.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Points to consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Determine optimal pricing strategies \u2013 where is the sweet spot between problem solved and price paid? Be prepared to experiment with price trials and soft launches to get this right.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How does your pricing stand up against your competition? Can you extract a \u2018value premium\u2019 by being significantly better than your rivals? (Think Apple).<\/span><\/li>\n<\/ul>\n<h3><strong>4. Embrace adaptability and responsiveness<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Economies change, fashions change, technologies change, consumers change. Successful businesses ride the waves of change, adapting and responding to the shape of things to come. The business landscape is littered with the wreckage of once great companies who failed to change with the times, got left behind, and fell away. To avoid a similar fate, embed the ideas of continual development, an adaptable business model, and a willingness to change to meet evolving demand into your business\u2019 DNA. Nobody ever went broke by being on trend.<\/span><\/p>\n<h3><strong>5. Demonstrate bold decision-making and innovative problem-solving<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Hesitation is the enemy of successful businesses. When you\u2019re faced with an issue, such as a product line that\u2019s not selling, be prepared to make the bold decisions that will deliver the best fix, and do it as soon as the issue appears, not after waiting months and hoping for a miracle that may never come. Take the same approach to problem-solving, instead of looking around to see what your competitors are doing \u2013 and they most likely haven\u2019t fixed the same problem either \u2013 ask yourself what they haven\u2019t done. Where\u2019s the solution that hasn\u2019t been tried yet? Be prepared to experiment. It may just give you the market edge that boosts your business to the next level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Points to consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make constant learning a priority \u2013 for you and your team. When you have all the available knowledge, it\u2019s easier to make the big decisions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stay in touch with your business sector, watch your competitors, observe how they tackle problems and weigh the decisions they make.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t wait for a problem to become a crisis, be prepared to act sooner than later.<\/span><\/li>\n<\/ul>\n<h3><strong>6. Foster attentiveness and mindfulness<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This goes back to points 4 and 5 \u2013 stay alert to changes and events within your industry and your customer base. Encourage your team to do the same. One of the easiest ways to fail in business is to lose focus of your goals. Good attention is mandatory \u2013 and so is mindfulness; when you and your team are optimistic and aware, you work better together.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Points to consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Listen to your customers, be aware of what they want (and what they say about your business).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage teamwork, but also urge your employees to think outside the box and develop ideas they think are worth pursuing, even if it means working alone.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t be afraid to follow the lead of a rival if it shows promise, but keep in mind that there are few ideas that can\u2019t be done better. How can you improve on their concept?<\/span><\/li>\n<\/ul>\n<h3><strong>7. Engage in external interactions beyond the office environment<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Building a business can be mentally and physically demanding. Keep some time for yourself. Visit friends, enjoy a sport, just get away from work on a regular basis to let your batteries recharge.\u00a0 Remember\u2026 the best ideas are usually born from the experiences we encounter when we\u2019re away from our desks.<\/span><\/p>\n<h2><strong>Always shop around for business loans and banking products<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Few businesses succeed without strong financial help. This means loans, leases, credit lines, even invested equity from lenders and financiers who understand your sector and support your business model. Shopping around to secure the best deal is essential, but finding good financial help can be difficult and time-consuming, especially for young businesses. Without expert guidance, SMEs can find themselves forever searching for finance that suits their individual needs. Instead, working with a broker who can give you <\/span><a href=\"https:\/\/swoopfunding.com\/au\/\"><span style=\"font-weight: 400;\">access to a wide range of lenders<\/span><\/a><span style=\"font-weight: 400;\"> from a single source is a better way to go. No more cold calls and endless demands for information, just tell us what you need and leave the rest to us.\u00a0<\/span><\/p>\n<h2><strong>Build business success with Swoop<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Give your business the financial help it needs to succeed. Register with Swoop today for the best:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/swoopfunding.com\/au\/commercial-mortgage\/\"><span style=\"font-weight: 400;\">Commercial mortgages<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/swoopfunding.com\/au\/business-loans\/asset-finance\/\"><span style=\"font-weight: 400;\">Asset finance<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/swoopfunding.com\/au\/blog\/merchant-cash-advances-simply-explained-by-swoop\/\"><span style=\"font-weight: 400;\">Merchant cash advances<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/swoopfunding.com\/au\/business-loans\/working-capital-loans\/\"><span style=\"font-weight: 400;\">Working capital loans<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/swoopfunding.com\/au\/knowledge-hub\/equipment-leasing\/\"><span style=\"font-weight: 400;\">Equipment leases<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/swoopfunding.com\/au\/compare-business-credit-cards\/\"><span style=\"font-weight: 400;\">Business credit cards<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/swoopfunding.com\/au\/startups\/\"><span style=\"font-weight: 400;\">Start-up loans<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And more.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>More than 472,000 new businesses were launched in Australia in 2021-22. They joined the millions of existing organisations that already power our economy. Some of these businesses will fail, but many others will succeed, with some becoming giants and major household names. But what is it that makes the difference between a business that succeeds [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":28160,"comment_status":"open","ping_status":"closed","template":"","category":[1666,1667],"acf":[],"featured_image_urls":{"full":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled.jpg",2560,1708,false],"thumbnail":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled-150x150.jpg",150,150,true],"medium":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled-300x200.jpg",300,200,true],"medium_large":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled-768x512.jpg",768,512,true],"large":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled-1536x1025.jpg",1536,1025,true],"2048x2048":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled-2048x1366.jpg",2048,1366,true],"image_blog":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled-408x252.jpg",408,252,true],"image_podcast":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled-397x298.jpg",397,298,true],"image_banking":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled-30x20.jpg",30,20,true],"image_blog_internal":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled-840x480.jpg",840,480,true],"image_blog_medium":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled-1024x500.jpg",1024,500,true],"image_single_banking":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled-80x53.jpg",80,53,true]},"post_excerpt_stackable":"<p>More than 472,000 new businesses were launched in Australia in 2021-22. They joined the millions of existing organisations that already power our economy. Some of these businesses will fail, but many others will succeed, with some becoming giants and major household names. But what is it that makes the difference between a business that succeeds and one that doesn\u2019t, and how can you ensure your business is in the winning circle? Read on to discover all you need to know about running a successful business.\u00a0\u00a0 How do you define &#8216;success&#8217; You hear the term \u2018successful business\u2019 quite a lot, but&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/swoopfunding.com\/au\/category\/sme-support\/\" rel=\"category tag\">SME support<\/a>, <a href=\"https:\/\/swoopfunding.com\/au\/category\/swoop-guides\/\" rel=\"category tag\">Swoop guides<\/a>","author_info":{"name":"Chris Godfrey","url":"https:\/\/swoopfunding.com\/au\/author\/chris-godfrey\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled.jpg",2560,1708,false],"thumbnail":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled-150x150.jpg",150,150,true],"medium":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled-300x200.jpg",300,200,true],"medium_large":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled-768x512.jpg",768,512,true],"large":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled-1536x1025.jpg",1536,1025,true],"2048x2048":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled-2048x1366.jpg",2048,1366,true],"image_blog":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled-408x252.jpg",408,252,true],"image_podcast":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled-397x298.jpg",397,298,true],"image_banking":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled-30x20.jpg",30,20,true],"image_blog_internal":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled-840x480.jpg",840,480,true],"image_blog_medium":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled-1024x500.jpg",1024,500,true],"image_single_banking":["https:\/\/swoopfunding.com\/au\/wp-content\/uploads\/sites\/4\/2023\/08\/successful-business-featured-scaled-80x53.jpg",80,53,true]},"post_excerpt_stackable_v2":"<p>More than 472,000 new businesses were launched in Australia in 2021-22. They joined the millions of existing organisations that already power our economy. Some of these businesses will fail, but many others will succeed, with some becoming giants and major household names. But what is it that makes the difference between a business that succeeds and one that doesn\u2019t, and how can you ensure your business is in the winning circle? Read on to discover all you need to know about running a successful business.\u00a0\u00a0 How do you define &#8216;success&#8217; You hear the term \u2018successful business\u2019 quite a lot, but&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/swoopfunding.com\/au\/category\/sme-support\/\" rel=\"category tag\">SME support<\/a>, <a href=\"https:\/\/swoopfunding.com\/au\/category\/swoop-guides\/\" rel=\"category tag\">Swoop guides<\/a>","author_info_v2":{"name":"Chris Godfrey","url":"https:\/\/swoopfunding.com\/au\/author\/chris-godfrey\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/swoopfunding.com\/au\/wp-json\/wp\/v2\/blog\/28159"}],"collection":[{"href":"https:\/\/swoopfunding.com\/au\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/swoopfunding.com\/au\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/swoopfunding.com\/au\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/swoopfunding.com\/au\/wp-json\/wp\/v2\/comments?post=28159"}],"version-history":[{"count":1,"href":"https:\/\/swoopfunding.com\/au\/wp-json\/wp\/v2\/blog\/28159\/revisions"}],"predecessor-version":[{"id":34037,"href":"https:\/\/swoopfunding.com\/au\/wp-json\/wp\/v2\/blog\/28159\/revisions\/34037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swoopfunding.com\/au\/wp-json\/wp\/v2\/media\/28160"}],"wp:attachment":[{"href":"https:\/\/swoopfunding.com\/au\/wp-json\/wp\/v2\/media?parent=28159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swoopfunding.com\/au\/wp-json\/wp\/v2\/category?post=28159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}