{"id":31057,"date":"2024-05-07T09:59:56","date_gmt":"2024-05-07T09:59:56","guid":{"rendered":"https:\/\/swoopfunding.com\/ca\/?post_type=business-glossary&#038;p=31057"},"modified":"2025-04-24T13:49:04","modified_gmt":"2025-04-24T13:49:04","slug":"better-business-bureau","status":"publish","type":"business-glossary","link":"https:\/\/swoopfunding.com\/ca\/business-glossary\/better-business-bureau\/","title":{"rendered":"Better Business Bureau (BBB)\u00a0"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Definition<\/strong><\/h3>\n\n\n\n<p>The Better Business Bureau (BBB) is a nonprofit organisation that aims to promote trust and transparency between businesses and consumers in the marketplace.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is the Better Business Bureau?<\/strong><\/h3>\n\n\n\n<p>The BBB operates independently in North America, with local offices across the United States, Canada, and Mexico. The BBB&#8217;s <a href=\"https:\/\/swoopfunding.com\/ca\/business-glossary\/mission\/\">mission<\/a> is to be the leader in advancing marketplace trust. Some of its other functions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Providing business profiles<\/strong>: The BBB holds Business Profiles for millions of businesses, including company history, contact details, reviews, and complaints.<\/li>\n\n\n\n<li><strong>Accreditation<\/strong>: Businesses can apply for BBB accreditation. Accredited businesses are recognised for their commitment to ethical business practices.<\/li>\n\n\n\n<li><strong>Complaint resolution<\/strong>: The BBB mediates between consumers and businesses to resolve conflicts and complaints through its complaint handling process.<\/li>\n\n\n\n<li><strong>Consumer education<\/strong>: The BBB provides resources and educational materials to help consumers make informed decisions when purchasing goods and services.\u00a0<\/li>\n\n\n\n<li><strong>Business education<\/strong>: The BBB offers resources and training programs to help businesses improve their practices, build consumers trust, and comply with ethical standards.<\/li>\n<\/ul>\n\n\n\n<p>The BBB assigns ratings to businesses based on various factors, including the number and nature of consumer complaints, government actions against the business, and the business&#8217;s responsiveness to complaints. Ratings range from A+ (highest) to F (lowest), reflecting the BBB&#8217;s assessment of a business&#8217;s trustworthiness and reliability. These ratings and complaint data are publicly available on BBB\u2019s website.<\/p>\n","protected":false},"author":1,"template":"","class_list":["post-31057","business-glossary","type-business-glossary","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","image_blog":"","image_blog_full":"","image_podcast":"","image_banking":"","image_blog_internal":"","image_blog_medium":"","image_single_banking":""},"post_excerpt_stackable_v2":"<p>Definition The Better Business Bureau (BBB) is a nonprofit organisation that aims to promote trust and transparency between businesses and consumers in the marketplace.&nbsp; What is the Better Business Bureau? The BBB operates independently in North America, with local offices across the United States, Canada, and Mexico. The BBB&#8217;s mission is to be the leader in advancing marketplace trust. Some of its other functions include: Providing business profiles: The BBB holds Business Profiles for millions of businesses, including company history, contact details, reviews, and complaints. Accreditation: Businesses can apply for BBB accreditation. Accredited businesses are recognised for their commitment to&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"root","url":"https:\/\/swoopfunding.com\/ca\/author\/root\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/swoopfunding.com\/ca\/wp-json\/wp\/v2\/business-glossary\/31057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swoopfunding.com\/ca\/wp-json\/wp\/v2\/business-glossary"}],"about":[{"href":"https:\/\/swoopfunding.com\/ca\/wp-json\/wp\/v2\/types\/business-glossary"}],"author":[{"embeddable":true,"href":"https:\/\/swoopfunding.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/swoopfunding.com\/ca\/wp-json\/wp\/v2\/business-glossary\/31057\/revisions"}],"predecessor-version":[{"id":38838,"href":"https:\/\/swoopfunding.com\/ca\/wp-json\/wp\/v2\/business-glossary\/31057\/revisions\/38838"}],"wp:attachment":[{"href":"https:\/\/swoopfunding.com\/ca\/wp-json\/wp\/v2\/media?parent=31057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}