{"id":26873,"date":"2023-06-30T10:08:04","date_gmt":"2023-06-30T10:08:04","guid":{"rendered":"https:\/\/swoopfunding.com\/ca\/?page_id=26873"},"modified":"2026-03-10T10:04:20","modified_gmt":"2026-03-10T10:04:20","slug":"cost-of-equity-calculator","status":"publish","type":"page","link":"https:\/\/swoopfunding.com\/ca\/business-loan-calculator\/cost-of-equity-calculator\/","title":{"rendered":"Cost of equity calculator"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"26873\" class=\"elementor elementor-26873\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e6e702 e-flex e-con-boxed e-con e-parent\" data-id=\"5e6e702\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf2728 elementor-widget elementor-widget-template\" data-id=\"5cf2728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"40824\" class=\"elementor elementor-40824\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb78f9a e-flex e-con-boxed e-con e-parent\" data-id=\"7cb78f9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2ddc5409 e-con-full e-flex e-con e-child\" data-id=\"2ddc5409\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-494fc3a1 elementor-widget elementor-widget-heading\" data-id=\"494fc3a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cost of equity calculator<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dc26726 elementor-widget elementor-widget-text-editor\" data-id=\"5dc26726\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe cost of equity is a financial metric used to estimate the return required by investors to hold shares of a company&#8217;s stock. It represents the minimum rate of return a company must generate to satisfy its shareholders.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a33df elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"53a33df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<script type=\"text\/javascript\" src=\"\/\/widget.trustpilot.com\/bootstrap\/v5\/tp.widget.bootstrap.min.js\" async><\/script>\n\n\n\n\n<div class=\"trustpilot-widget\" data-locale=\"en-US\" data-template-id=\"53aa8807dec7e10d38f59f32\" data-businessunit-id=\"5b437d760db9da00019935a0\" data-style-height=\"95px\" data-style-width=\"160px\" data-theme=\"light\" data-token=\"75678bf0-071e-4356-8a6b-93beb5a68f32\">\n <a href=\"https:\/\/www.trustpilot.com\/review\/swoopfunding.com\" target=\"_blank\" rel=\"noopener\">Trustpilot<\/a>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24aed85c elementor-widget elementor-widget-ucaddon_last_updated\" data-id=\"24aed85c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_last_updated.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t\t\t\n<div id=\"last-updated-container\" class=\"\">\n\n <script id=\"last-updated-schema\" type=\"application\/ld+json\">\n        {\n          \"@context\": \"https:\/\/schema.org\",\n          \"@type\": \"Article\",\n          \"headline\": \"Cost of equity calculator\",\n          \"image\": [\"https:\/\/swoopfunding.com\/ca\/wp-content\/uploads\/sites\/2\/2024\/03\/image-calculator.jpg\"],\n          \"datePublished\": \"2023-06-30T10:08:04+00:00\",\n          \"dateModified\": \"2026-03-10T10:04:20+00:00\",\n          \"author\": [{\n              \"@type\": \"Person\",\n              \"name\": \"Ian Hawkins\",\n              \"url\": \"https:\/\/swoopfunding.com\/ca\/author\/ian-hawkins\/\"\n            }]\n        }\n    <\/script>\n \n <div class=\"last-updated view-user\" style=\"justify-content: left;\">\n \n <div class=\"info-left\">\n <a href=\"https:\/\/swoopfunding.com\/ca\/author\/ian-hawkins\/\" aria-label=\"Ian Hawkins\">\n <picture loading=\"lazy\" decoding=\"async\" class=\"attachment-large size-large\">\n <img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/swoopfunding.com\/wp-content\/uploads\/2024\/10\/ian.webp\" data-lazy-src=\"https:\/\/swoopfunding.com\/wp-content\/uploads\/2024\/10\/ian.webp?is-pending-load=1\" alt=\"Ian Hawkins\" class=\"jetpack-lazy-image\" loading=\"lazy\" width=\"92\" height=\"92\">\n <\/picture>\n <\/a>\n <\/div>\n \n <div class=\"info-right\">\n <p>Page written by <a href=\"https:\/\/swoopfunding.com\/ca\/author\/ian-hawkins\/\">Ian Hawkins<\/a>. <span>Last reviewed on March 10, 2026<\/span>. <span>Next review due April 1, 2027.\n <\/span>\n <\/p>\n\n <\/div>\n\n <\/div>\n<\/div>\n\n<div id=\"externalTooltipContent\" style=\"display: none;\">\n <div class=\"top-info\">\n <img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/swoopfunding.com\/wp-content\/uploads\/2024\/10\/ian.webp\" data-lazy-src=\"https:\/\/swoopfunding.com\/wp-content\/uploads\/2024\/10\/ian.webp?is-pending-load=1\" alt=\"\" class=\"jetpack-lazy-image\" loading=\"lazy\" width=\"92\" height=\"92\">\n <div class=\"text\">\n <div class=\"name-author\">Ian Hawkins<\/div>\n <div class=\"role-user\">Head of Content<\/div>\n <\/div>\n <\/div>\n <div class=\"description\">Ian Hawkins is Head of Content at Swoop. As a freelance business journalist and filmmaker he has reported from Europe, Central and North America and Africa. His films and writing have appeared on BBC World, Reuters and CBS, and he has spoken at conferences on both sides of the Atlantic on subjects including data, cyber security, and entrepreneurialism.<\/div>\n<\/div>\n\n\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed25914 elementor-widget elementor-widget-ucaddon_breadcrumbs\" data-id=\"ed25914\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t\t\t <div id=\"breadcrumbs-container\" class=\"left\">\n <nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><\/p><\/nav> <\/div>\n\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3be5c62d e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"3be5c62d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div 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class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t\t\t<div class=\"aivoov-player-block\">\n\t<div class=\"read_this\">Read this article to me<\/div>\n\t\t\t<style>\n\t\t\t.plyr__controls .plyr__controls__item:first-child{\n\t\t\t\tbackground:#2e9c8e !important;\n\t\t\t}\n\t\t\t:root{\n\t\t\t--plyr-color-main:#2e9c8e;\n\t\t\t--plyr-audio-controls-background:#f0f2f4;\n\t\t\t--plyr-audio-control-color:#546a7b;\n\t\t\t}\n\t\t\t[data-plyr=\"mute\"]{color:#2e9c8e !important}\n\t\t\t.aivoov-text-color{color:#546a7b}\n\t\t<\/style> \n\t\t<div class=\"audio_player\">\n\t\t<audio class=\"js-player\" controls=\"\">\n\t\t\t<source src=\"https:\/\/monky-voice-over.s3.amazonaws.com\/aivoov\/781640cc-7bc1-4bbf-9492-22dedc19678b\/2ab0578c-70ad-43aa-8592-00a74e4b27c8.mp3\" type=\"audio\/mp3\">\n\t\t\t<source src=\"https:\/\/monky-voice-over.s3.amazonaws.com\/aivoov\/781640cc-7bc1-4bbf-9492-22dedc19678b\/2ab0578c-70ad-43aa-8592-00a74e4b27c8.mp3\" type=\"audio\/ogg\" \/>\n\t\t<\/audio> \n\t\t\t\t <div class=\"powerd_by aivoov-text-color\"><p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/aivoov.com\/?um_source=plugin_powered_by\" style=\"color: inherit;\">Powered by AiVOOV<\/a><\/p><\/div>\n\t\t \n\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c3736e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c3736e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb94efc\" data-id=\"bb94efc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section 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<div class=\"left_column\">\n\n <form id=\"cost-of-equity-calculator\" method=\"post\">\n\n <div class=\"form-group\">\n <label for=\"dividend\">Dividend per share<\/label>\n <div class=\"input-group mb-3\">\n <div class=\"input-group-prepend\">\n <span class=\"input-group-text\">$<\/span>\n <\/div>\n <input type=\"text\" id=\"dividend\" name=\"dividend\" class=\"form-control mask-money\" value=\"3\" aria-label=\"Dividend per share\" inputmode=\"numeric\" required>\n <div class=\"input-group-append\">\n <span class=\"input-group-text\">.00<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"form-group\">\n <label for=\"market-value\">Current market value<\/label>\n <div class=\"input-group mb-3\">\n <div class=\"input-group-prepend\">\n <span class=\"input-group-text\">$<\/span>\n <\/div>\n <input type=\"text\" id=\"market-value\" name=\"market-value\" class=\"form-control mask-money\" value=\"50\" aria-label=\"Current market value\" inputmode=\"numeric\" required>\n <div class=\"input-group-append\">\n <span class=\"input-group-text\">.00<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"form-group\">\n <label for=\"growth-rate\">Growth rate of dividend<\/label>\n <div class=\"input-group mb-3\">\n <div class=\"input-group-prepend\">\n <span class=\"input-group-text\">%<\/span>\n <\/div>\n <input type=\"text\" id=\"growth-rate\" name=\"growth-rate\" class=\"form-control\" value=\"2\" aria-label=\"Growth rate of dividend\" inputmode=\"numeric\" required>\n <\/div>\n <\/div>\n\n <\/form>\n\n <p class=\"note-calculator\">This calculator is intended for illustration purposes only and exact payment terms should be agreed with a lender before taking out a loan.<\/p>\n\n <\/div>\n <div class=\"right_column\">\n\n <p class=\"title\">Your results<\/p>\n \n <div class=\"show-number\">\n <p class=\"title-result\">Cost of equity<\/p>\n <p class=\"number-result\"><span id=\"result\">-<\/span><\/p>\n <\/div>\n\n <a href=\"https:\/\/app.swoopfunding.ca\/stage\/\" class=\"btn btn-lg btn-dark btn-block\" target=\"_blank\" rel=\"noopener\">Get a quote<\/a>\n\n <\/div>\n <\/div>\n\n\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-460490f e-flex e-con-boxed e-con e-parent\" data-id=\"460490f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07fdc68 elementor-widget elementor-widget-heading\" data-id=\"07fdc68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the cost of equity?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d839013 elementor-widget elementor-widget-text-editor\" data-id=\"d839013\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The cost of equity represents the return required by investors for holding a company&#8217;s <a href=\"https:\/\/swoopfunding.com\/ca\/business-glossary\/stock\/\">stock<\/a>. It reflects the opportunity cost of investing in the company&#8217;s equity rather than alternative investments with similar risk profiles.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62489d7 elementor-widget elementor-widget-heading\" data-id=\"62489d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to calculate cost of equity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97390a5 elementor-widget elementor-widget-text-editor\" data-id=\"97390a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To calculate the cost of equity, you can use the Capital Asset Pricing Model (CAPM) or the Dividend Discount Model (DDM). I&#8217;ll explain both methods:<\/p><ol><li><strong>Capital asset pricing model (CAPM)<\/strong>: The CAPM calculates the cost of equity based on the risk-free rate of return, the expected market return, and the company&#8217;s beta (a measure of the stock&#8217;s volatility relative to the overall market). The formula for calculating the cost of equity using CAPM is:<p><strong>Cost of e<\/strong><strong>quity = risk-free rate + beta \u00d7 (market return &#8211; risk-free rate)<\/strong><\/p><p>Here&#8217;s how to calculate it:<\/p><\/li><\/ol><ul><li>Determine the risk-free rate: Find the current risk-free rate, usually the yield on government bonds, with a similar maturity to the investment horizon.<\/li><li>Determine the market return: Estimate the expected return of the overall market, typically using historical market data.<\/li><li>Determine the company&#8217;s beta: Beta measures the sensitivity of the company&#8217;s stock price to market fluctuations. You can find beta values for publicly traded companies from financial websites or databases.<\/li><li>Plug in the values into the formula: Substitute the risk-free rate, market return, and company&#8217;s beta into the formula to calculate the cost of equity.<\/li><\/ul><ol start=\"2\"><li><strong>Dividend discount model (DDM)<\/strong>: The DDM calculates the cost of equity based on the company&#8217;s expected <a href=\"https:\/\/swoopfunding.com\/us\/business-loan-calculator\/dividend-calculator\/\">dividends<\/a> and the expected growth rate of those dividends. The formula for calculating the cost of equity using DDM is:<p><strong>Cost of Equity = Dividends per share \/ stock price + dividend growth rate<\/strong><\/p><p>Here&#8217;s how to calculate it:<\/p><\/li><\/ol><ul><li>Determine the expected dividends per share: Estimate the expected dividends the company will pay to its shareholders in the future. This can be based on historical dividends or projected future dividends.<\/li><li>Determine the current stock price: Find the current market price per share of the company&#8217;s stock.<\/li><li>Determine the expected dividend growth rate: Estimate the rate at which the company&#8217;s dividends are expected to grow over time.<\/li><li>Plug in the values into the formula: Substitute the dividends per share, stock price, and dividend growth rate into the formula to calculate the cost of equity.<\/li><\/ul><p>Please note that both methods have their limitations and should be used in conjunction with other financial analysis tools when evaluating the cost of equity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fb09df elementor-widget elementor-widget-heading\" data-id=\"0fb09df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Example<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c28092 elementor-widget elementor-widget-text-editor\" data-id=\"0c28092\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As mentioned earlier, there are two ways to calculate the cost of equity. The first is based on the CAPM model, and the second is the Dividend discount model (DDM) or the dividend capitalization model. The latter is simpler, but it can only be used if the company is paying dividends.<\/p>\n<p><strong>Cost of Equity Formula based on CAPM Model:<\/strong><\/p>\n<p><span class=\"katex\"><span class=\"katex-mathml\">Cost of Equity=Risk-free rate of return+\u03b2\u00d7(Market rate of return\u2212Risk-free rate of return)<\/span><\/span><\/p>\n<p><strong>Formula based on the Dividend Capitalization Model:<\/strong><\/p>\n<p><span class=\"katex\"><span class=\"katex-mathml\">Cost of Equity=(DPS\/CSP)+GRD<\/span><\/span><\/p>\n<p>Let&#8217;s go through an example using the dividend capitalization model. Imagine a company with a current share price of $100. The company announced a dividend of $3 per share this year, which is expected to grow by 4% annually. The cost of equity for this company is calculated as follows:<\/p>\n<p><strong><span class=\"katex\"><span class=\"katex-mathml\">Cost of Equity=($3\/$100)+4%=7%<\/span><\/span><\/strong><\/p>\n<p>We can understand this value as the company&#8217;s cost. To obtain an additional $100 in cash from investors right now, they would theoretically have to pay them $107 in the future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fff3f1b elementor-widget elementor-widget-heading\" data-id=\"fff3f1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cost of equity vs. cost of debt: What is the difference?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b1f9aa elementor-widget elementor-widget-text-editor\" data-id=\"0b1f9aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">The cost of equity represents the return required by equity investors, while the cost of debt reflects the interest rate paid by a company on its borrowed funds. Equity investors bear more risk than debt holders<\/span><span style=\"font-weight: 400\"> and, and<\/span><span style=\"font-weight: 400\"> therefore require a higher return. 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data-token=\"6307e816-53aa-4589-828c-b174e8417264\">\n <a href=\"https:\/\/www.trustpilot.com\/review\/swoopfunding.com\" target=\"_blank\" rel=\"noopener\">Trustpilot<\/a>\n <\/div>\n \n<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The cost of equity is a financial metric used to estimate the return required by investors to hold shares of a company&#8217;s stock. It represents the minimum rate of return a company must generate to satisfy its shareholders.<\/p>\n","protected":false},"author":43,"featured_media":29943,"parent":17791,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-26873","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/swoopfunding.com\/ca\/wp-content\/uploads\/sites\/2\/2024\/03\/image-calculator.jpg",1280,853,false],"thumbnail":["https:\/\/swoopfunding.com\/ca\/wp-content\/uploads\/sites\/2\/2024\/03\/image-calculator-150x150.jpg",150,150,true],"medium":["https:\/\/swoopfunding.com\/ca\/wp-content\/uploads\/sites\/2\/2024\/03\/image-calculator-300x200.jpg",300,200,true],"medium_large":["https:\/\/swoopfunding.com\/ca\/wp-content\/uploads\/sites\/2\/2024\/03\/image-calculator-768x512.jpg",768,512,true],"large":["https:\/\/swoopfunding.com\/ca\/wp-content\/uploads\/sites\/2\/2024\/03\/image-calculator-1024x682.jpg",1024,682,true],"1536x1536":["https:\/\/swoopfunding.com\/ca\/wp-content\/uploads\/sites\/2\/2024\/03\/image-calculator.jpg",1280,853,false],"2048x2048":["https:\/\/swoopfunding.com\/ca\/wp-content\/uploads\/sites\/2\/2024\/03\/image-calculator.jpg",1280,853,false],"image_blog":["https:\/\/swoopfunding.com\/ca\/wp-content\/uploads\/sites\/2\/2024\/03\/image-calculator-408x252.jpg",408,252,true],"image_blog_full":["https:\/\/swoopfunding.com\/ca\/wp-content\/uploads\/sites\/2\/2024\/03\/image-calculator-1280x660.jpg",1280,660,true],"image_podcast":["https:\/\/swoopfunding.com\/ca\/wp-content\/uploads\/sites\/2\/2024\/03\/image-calculator-397x298.jpg",397,298,true],"image_banking":["https:\/\/swoopfunding.com\/ca\/wp-content\/uploads\/sites\/2\/2024\/03\/image-calculator-30x20.jpg",30,20,true],"image_blog_internal":["https:\/\/swoopfunding.com\/ca\/wp-content\/uploads\/sites\/2\/2024\/03\/image-calculator-840x480.jpg",840,480,true],"image_blog_medium":["https:\/\/swoopfunding.com\/ca\/wp-content\/uploads\/sites\/2\/2024\/03\/image-calculator-1024x500.jpg",1024,500,true],"image_single_banking":["https:\/\/swoopfunding.com\/ca\/wp-content\/uploads\/sites\/2\/2024\/03\/image-calculator-80x53.jpg",80,53,true]},"post_excerpt_stackable_v2":"<p>The cost of equity is a financial metric used to estimate the return required by investors to hold shares of a company&#8217;s stock. It represents the minimum rate of return a company must generate to satisfy its shareholders.<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Ian Hawkins","url":"https:\/\/swoopfunding.com\/ca\/author\/ian-hawkins\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/swoopfunding.com\/ca\/wp-json\/wp\/v2\/pages\/26873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swoopfunding.com\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/swoopfunding.com\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/swoopfunding.com\/ca\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/swoopfunding.com\/ca\/wp-json\/wp\/v2\/comments?post=26873"}],"version-history":[{"count":39,"href":"https:\/\/swoopfunding.com\/ca\/wp-json\/wp\/v2\/pages\/26873\/revisions"}],"predecessor-version":[{"id":40902,"href":"https:\/\/swoopfunding.com\/ca\/wp-json\/wp\/v2\/pages\/26873\/revisions\/40902"}],"up":[{"embeddable":true,"href":"https:\/\/swoopfunding.com\/ca\/wp-json\/wp\/v2\/pages\/17791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swoopfunding.com\/ca\/wp-json\/wp\/v2\/media\/29943"}],"wp:attachment":[{"href":"https:\/\/swoopfunding.com\/ca\/wp-json\/wp\/v2\/media?parent=26873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}