{"id":31894,"date":"2024-03-15T11:46:36","date_gmt":"2024-03-15T11:46:36","guid":{"rendered":"https:\/\/swoopfunding.com\/ca\/start-a-business\/restaurant\/"},"modified":"2025-02-28T14:01:24","modified_gmt":"2025-02-28T14:01:24","slug":"restaurant","status":"publish","type":"start-a-business","link":"https:\/\/swoopfunding.com\/ca\/start-a-business\/restaurant\/","title":{"rendered":"Restaurant"},"content":{"rendered":"\t\t
After slumping during the pandemic, the Canadian restaurant industry quickly regained its strength and saw growth return in 2021.<\/p>
So, does this mean it\u2019s a good time to open that restaurant you\u2019ve always wanted? It could be. However, opening a new restaurant is not easy. It takes creativity, patience and dedication to succeed. Most of all, you\u2019ll need a solid plan to get you there. With this in mind, here\u2019s a rundown of the key things you need to know before you take the plunge and become a restauranteur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
There are already more than 97,000 restaurants across Canada, and competition for leisure dollars has never been higher. If you\u2019re going to make your restaurant a success you\u2019ll need a novel concept, a great marketing plan, first-class location, terrific food and a reason for people to come back again and again.\u00a0<\/span><\/p> From your location to your restaurant d\u00e9cor, menu, marketing, even your pricing policy, your restaurant concept influences your whole business.\u00a0<\/span><\/p> Do your research before settling on a theme. What kind of cuisine is already available where you intend to operate? Is there a gap that nobody else is filling? Can you build a successful business within that niche? Additionally, you might want to consider the operating style of your potential competitors. Can you offer something that they don\u2019t have? For example, if your area is full of casual diners, is there room for a restaurant that offers a high-end experience? (In such a case, you might also want to ask why there are no high-end restaurants there already \u2013 does the local customer base want such a business?)<\/span><\/p> Popular restaurant concepts include:<\/span><\/p> Within these genres there are myriads of sub-concepts, for example, Italian, French, International, American, Asian, Caribbean, Mexican, Fusion, BBQ, etc. From here you can further finetune the concept \u2013 is it a to-go type of restaurant, a self-service eatery, or maybe it\u2019s full-service where the wait-staff take your order at the table? Ultimately, your restaurant concept will be a mix of these categories.\u00a0<\/span><\/p> Concept example:<\/b> Mexican fast casual with order at the counter and delivery to your table.<\/span><\/p> Once you have your concept settled you can consider other important details, such as your restaurant name, brand logo, interior design and of course, your menu\u2026<\/span><\/p> It\u2019s never too early to draw up a draft menu. The kind of food you sell will impact your costs, your pricing and your profit margin. You\u2019ll need this important information for your business plan.\u00a0<\/span><\/p> Building a successful menu means more than just offering the same old classics. How can you make your restaurant\u2019s cuisine stand out? Is it high-end ingredients such as wagyu beef? Is it a fusion of cuisines from around the world? Is it just a very short menu of solid cooking done to the very best? Keep in mind that your menu will be judged against similar competitors \u2013 and your food is the only way you can make a great impression on the folks who order your menu to go.<\/span><\/p> Before you commit money to your project, you should conduct essential research. This is the kind of information you need to know upfront:<\/span><\/b><\/p> After your food offering, the location of your business is the most important part of opening a restaurant. You want a location with high visibility in an area with good foot traffic and perhaps a parking lot nearby. You also want a viable customer base. Do the math. Is the area where you want to open big enough to support another eatery? Can you attract enough people to your restaurant to sample your menu? Are there already too many restaurants selling in the same territory? If your chosen location is either too competitive or the local population is too small to support your business, look elsewhere.<\/span><\/b><\/p> Apart from some of the major fast-food franchises, few restaurants can appeal to everyone. Instead, you\u2019ll aim your business at a small segment of the people who eat out in your area. Who are they? What is their price point? What expectations will you need to meet \u2013 for example, are you fine dining or middle market casual fare? Determine your ideal buyer, then shape your theme, menu, branding and marketing accordingly.<\/span><\/p> Once you\u2019ve got a handle on your market and who your customers are, you\u2019ll need to create a business plan that lays out your vision<\/a>. This will be especially important if you\u2019re seeking external investment or a commercial <\/span>business loan<\/span><\/a> to open your restaurant. Investors and lenders will expect a detailed plan that covers every aspect of your potential business, including financial forecasts. Keep in mind that business plans should do more than paint a rosy picture \u2013 explain the risks involved, what the downsides could be – and how you intend to overcome them.\u00a0<\/span><\/p> Even if you don\u2019t need investment or a loan, a business plan can still be an extremely useful tool. Use it as your business manual, referring to the contents to guide your strategy and manage your financials.<\/span><\/p> Find out more about creating your business plan <\/span>here.<\/span><\/a><\/p> If you don\u2019t have enough cash on hand to launch your new restaurant on your own, you\u2019ll need funds from investors or lenders. Many new business get started using financial support from friends and family, but if that\u2019s not an option, there are networks of venture capitalists and angel investors readily available online. Bringing in external investment can give you the cash you need to get your restaurant off the ground but be aware that investors will usually want a piece of the action in exchange for their money. This means you will need to give up a share of your ownership and you may lose overall control of the business.\u00a0<\/span><\/p> With a <\/span>business loan<\/span><\/a> you don\u2019t have to surrender a share of your restaurant to get the funds. Although it\u2019s never easy for new businesses to borrow money, some lenders have special products and programs for startups and entrepreneurs. These types of financing include:<\/span><\/b><\/p> To get these types of loan you can approach banks, credit unions<\/a> and online lenders one by one, or you can use the services of a <\/span>loan marketplace<\/span><\/a> that will immediately introduce you to a choice of startup loans from different lenders. Some marketplace platforms can also give you advice and help you with the application process. This can be especially useful for borrowers who have never taken out a startup loan before.\u00a0<\/span><\/p> Your restaurant concept and your business location influence each other. For example, if you choose a location in a downtown area where there are lots of offices, you may do well by offering lunchtime cuisine and a place for office workers to hold impromptu meetings. Alternatively, if your location is near a scenic waterfront, a fine-dining establishment may be in order.\u00a0<\/span><\/p> When it comes to cost, turning a vacant space into a restaurant, with a kitchen, dining area, bar, serving stations, customer restrooms and so on, will consume the largest part of your budget. Depending on your location and the size of your operation, leasing and build-out costs can be anywhere from $100,000 to several $million. No matter if you\u2019re leasing the space or buying the property for cash or with a commercial mortgage, be aware you will also be responsible for property taxes, permits, inspections and agency fees.<\/span><\/p>1. Choose a restaurant concept and brand<\/b><\/h3>
2. Create your menu<\/b><\/h3>
3. Write a business plan<\/b><\/h3>
4. Obtain restaurant funding<\/b><\/h3>
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<\/b><\/li>5. Choose a location and lease a commercial space<\/b><\/h3>
6. Register your business and apply for permits<\/b><\/h3>