{"id":30124,"date":"2023-03-14T11:05:55","date_gmt":"2023-03-14T11:05:55","guid":{"rendered":"https:\/\/swoopfunding.com\/ie\/?post_type=blog&p=30124"},"modified":"2024-03-28T09:04:11","modified_gmt":"2024-03-28T09:04:11","slug":"how-to-create-a-marketing-strategy","status":"publish","type":"blog","link":"https:\/\/swoopfunding.com\/ie\/blog\/how-to-create-a-marketing-strategy\/","title":{"rendered":"How to create a marketing strategy for your business"},"content":{"rendered":"\n

If you want to succeed in a fast-paced marketing world, it\u2019s important to stay ahead of the game and understand how to appeal to your target market. As part of this, you\u2019ll need to know how to create an effective marketing strategy. <\/p>\n\n\n\n

This guide explains everything you need to know about creating a marketing strategy for your business.<\/p>\n\n\n\n

What is a marketing strategy?<\/h2>\n\n\n\n

A marketing strategy is a detailed and structured overview of how a business or organisation will reach, convert and retain new customers. A clear marketing strategy will define measurable goals and outline the target market, audience profiles, competitors and value for customers. It will provide a long-term vision for overall marketing efforts.<\/p>\n\n\n\n

Why do I need one?<\/h2>\n\n\n\n

There are many reasons why it\u2019s important for your business to create a marketing strategy. Without one, you\u2019ll be reducing how effective your promotional and sales activity will be. <\/p>\n\n\n\n

Some of the reasons for have a marketing strategy are outlined below: <\/p>\n\n\n\n

Insights into your target audience <\/h3>\n\n\n\n

Creating a marketing strategy can help you to connect with your target audience, which is absolutely crucial if you want to succeed. As well as identifying who your customers are and what they want from your company, you\u2019ll also be able to understand the different ways of being able to reach them. <\/p>\n\n\n\n

Data driven decision making<\/h3>\n\n\n\n

When you create a marketing strategy you can better analyse data which can help you make key decisions.<\/p>\n\n\n\n

Analysing company data will enable you to devise better marketing strategies and make decisions that benefit both the company and the customer. By having access to vast amounts of information, you\u2019ll be able to enhance customer-brand engagement and increase ROI.<\/p>\n\n\n\n

Consistent marketing<\/h3>\n\n\n\n

Consistency is crucial when you\u2019re trying to build your brand and attract new customers. Creating a marketing strategy will help ensure your brand messaging and visuals tie in with your overall business identity across each channel. It should mean that every piece of information you publish is immediately recognisable as belonging to your brand. <\/p>\n\n\n\n

Measurable ROI<\/h3>\n\n\n\n

Having a marketing strategy will also help you set goals. For example, these might be based on metrics such as ROI, engagement or conversion rate. <\/p>\n\n\n\n

Once these are in place, you can measure how well your business is progressing and how likely you are to achieve your goals. You\u2019ll also be able to refine and improve your marketing where necessary.<\/p>\n\n\n\n

It serves as a guide<\/h3>\n\n\n\n

Having a marketing strategy in place gives you clear guidelines on how to engage with customers. It enables you to better understand buyer personas and pain points, and understand how to reach customers more effectively. <\/p>\n\n\n\n

A marketing strategy is a point of reference and means that new employees, as well as existing staff, can refer to these guidelines whenever they need to market your product or services. <\/p>\n\n\n\n

How to create an effective marketing strategy<\/h2>\n\n\n\n

To create an effective marketing strategy, there are a number of steps to follow. The exact steps can vary depending on the type of organisation you run, but to help get you started, take a look at the below:  <\/p>\n\n\n\n

Create buyer personas<\/h3>\n\n\n\n

A buyer persona is simply a snapshot of your ideal customer. In other words, it\u2019s the type of customer you\u2019re looking to target with your product or service. It\u2019s important to have a clear understanding of who this is, so if you haven\u2019t yet narrowed it down, now\u2019s the time to do so.<\/p>\n\n\n\n

Think about factors such as their age, income, type of job they have, interests and location. Consider what their needs are and how you can meet these more effectively than your competitors. Understanding more about your ideal customer can help you to better assess how to appeal to them. In turn, this will help you to make your marketing more targeted and relevant, which can boost your chances of success.  <\/p>\n\n\n\n

Outline your goals<\/h3>\n\n\n\n

Next, think about your marketing strategy goals which need to tie in with your overall business goals. For example, if you want to achieve a certain amount in revenue, you might choose a marketing strategy goal of adding 2,000 new subscribers to your newsletter list by the end of the year. <\/p>\n\n\n\n

Other marketing goals can include increasing brand awareness or generating high-quality leads. Make sure you fully understand what you want to achieve and the steps you need to take to get there. Remember, too, that these should be SMART goals. <\/p>\n\n\n\n

SMART stands for:<\/p>\n\n\n\n