{"id":38606,"date":"2023-06-30T10:08:04","date_gmt":"2023-06-30T10:08:04","guid":{"rendered":"https:\/\/swoopfunding.com\/na\/?page_id=38606"},"modified":"2026-03-12T09:56:30","modified_gmt":"2026-03-12T09:56:30","slug":"cost-of-equity-calculator","status":"publish","type":"page","link":"https:\/\/swoopfunding.com\/na\/business-loan-calculator\/cost-of-equity-calculator\/","title":{"rendered":"Cost of equity calculator"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"38606\" class=\"elementor elementor-38606\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fcc662 e-flex e-con-boxed e-con e-parent\" data-id=\"8fcc662\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f271f68 elementor-widget elementor-widget-template\" data-id=\"f271f68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"45203\" class=\"elementor elementor-45203\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f8bd672 e-flex e-con-boxed e-con e-parent\" data-id=\"2f8bd672\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1e8640ab e-con-full e-flex e-con e-child\" data-id=\"1e8640ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-554a7090 elementor-widget elementor-widget-heading\" data-id=\"554a7090\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cost of equity calculator<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-672a599c elementor-widget elementor-widget-text-editor\" data-id=\"672a599c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe cost of equity is a financial metric used to estimate the return required by investors to hold shares of a company&#8217;s stock. It represents the minimum rate of return a company must generate to satisfy its shareholders.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48ed6007 elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"48ed6007\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<script type=\"text\/javascript\" src=\"\/\/widget.trustpilot.com\/bootstrap\/v5\/tp.widget.bootstrap.min.js\" async><\/script>\n\n\n\n\n<div class=\"trustpilot-widget\" data-locale=\"en-US\" data-template-id=\"53aa8807dec7e10d38f59f32\" data-businessunit-id=\"5b437d760db9da00019935a0\" data-style-height=\"95px\" data-style-width=\"160px\" data-theme=\"light\" data-token=\"75678bf0-071e-4356-8a6b-93beb5a68f32\">\n <a href=\"https:\/\/www.trustpilot.com\/review\/swoopfunding.com\" target=\"_blank\" rel=\"noopener\">Trustpilot<\/a>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-574154a elementor-widget elementor-widget-ucaddon_last_updated\" data-id=\"574154a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_last_updated.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t\t\t\n<div id=\"last-updated-container\" class=\"\">\n\n <script id=\"last-updated-schema\" type=\"application\/ld+json\">\n        {\n          \"@context\": \"https:\/\/schema.org\",\n          \"@type\": \"Article\",\n          \"headline\": \"Cost of equity calculator\",\n          \n          \"datePublished\": \"2023-06-30T10:08:04+00:00\",\n          \"dateModified\": \"2026-03-12T09:56:30+00:00\",\n          \"author\": [{\n              \"@type\": \"Person\",\n              \"name\": \"Ian Hawkins\",\n              \"url\": \"https:\/\/swoopfunding.com\/na\/author\/ian-hawkins\/\"\n            }]\n        }\n    <\/script>\n \n <div class=\"last-updated view-user\" style=\"justify-content: left;\">\n \n <div class=\"info-left\">\n <a href=\"https:\/\/swoopfunding.com\/na\/author\/ian-hawkins\/\" aria-label=\"Ian Hawkins\">\n <picture loading=\"lazy\" decoding=\"async\" class=\"attachment-large size-large\">\n <img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/swoopfunding.com\/wp-content\/uploads\/2024\/10\/ian.webp\" data-lazy-src=\"https:\/\/swoopfunding.com\/wp-content\/uploads\/2024\/10\/ian.webp?is-pending-load=1\" alt=\"Ian Hawkins\" class=\"jetpack-lazy-image\" loading=\"lazy\" width=\"92\" height=\"92\">\n <\/picture>\n <\/a>\n <\/div>\n \n <div class=\"info-right\">\n <p>Page written by <a href=\"https:\/\/swoopfunding.com\/na\/author\/ian-hawkins\/\">Ian Hawkins<\/a>. <span>Last reviewed on March 12, 2026<\/span>. <span>Next review due 2027.\n <\/span>\n <\/p>\n\n <\/div>\n\n <\/div>\n<\/div>\n\n<div id=\"externalTooltipContent\" style=\"display: none;\">\n <div class=\"top-info\">\n <img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/swoopfunding.com\/wp-content\/uploads\/2024\/10\/ian.webp\" data-lazy-src=\"https:\/\/swoopfunding.com\/wp-content\/uploads\/2024\/10\/ian.webp?is-pending-load=1\" alt=\"\" class=\"jetpack-lazy-image\" loading=\"lazy\" width=\"92\" height=\"92\">\n <div class=\"text\">\n <div class=\"name-author\">Ian Hawkins<\/div>\n <div class=\"role-user\">Head of Content<\/div>\n <\/div>\n <\/div>\n <div class=\"description\">Ian Hawkins is Head of Content at Swoop. As a freelance business journalist and filmmaker he has reported from Europe, Central and North America and Africa. His films and writing have appeared on BBC World, Reuters and CBS, and he has spoken at conferences on both sides of the Atlantic on subjects including data, cyber security, and entrepreneurialism.<\/div>\n<\/div>\n\n\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42336420 elementor-widget elementor-widget-ucaddon_breadcrumbs\" data-id=\"42336420\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t\t\t <div id=\"breadcrumbs-container\" class=\"left\">\n <nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><\/p><\/nav> <\/div>\n\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4960bd2e e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"4960bd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-466a3627 elementor-widget elementor-widget-image\" data-id=\"466a3627\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/swoopfunding.com\/na\/wp-content\/uploads\/sites\/10\/2026\/03\/image-calculator-1024x682.jpg\" class=\"attachment-large size-large wp-image-45202\" alt=\"\" srcset=\"https:\/\/swoopfunding.com\/na\/wp-content\/uploads\/sites\/10\/2026\/03\/image-calculator-1024x682.jpg 1024w, https:\/\/swoopfunding.com\/na\/wp-content\/uploads\/sites\/10\/2026\/03\/image-calculator-300x200.jpg 300w, https:\/\/swoopfunding.com\/na\/wp-content\/uploads\/sites\/10\/2026\/03\/image-calculator-768x512.jpg 768w, https:\/\/swoopfunding.com\/na\/wp-content\/uploads\/sites\/10\/2026\/03\/image-calculator-30x20.jpg 30w, https:\/\/swoopfunding.com\/na\/wp-content\/uploads\/sites\/10\/2026\/03\/image-calculator-80x53.jpg 80w, https:\/\/swoopfunding.com\/na\/wp-content\/uploads\/sites\/10\/2026\/03\/image-calculator.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2df328 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2df328\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0de743c\" data-id=\"0de743c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7f89b0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f89b0d\" data-element_type=\"section\" data-e-type=\"section\" id=\"calculator\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-63e224a\" data-id=\"63e224a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ad801e elementor-widget elementor-widget-ucaddon_cost_of_equity_calculator\" data-id=\"0ad801e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_cost_of_equity_calculator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t\t\t\n \n \n <div class=\"form-calculator\" >\n <div class=\"left_column\">\n\n <form id=\"cost-of-equity-calculator\" method=\"post\">\n\n <div class=\"form-group\">\n <label for=\"dividend\">Dividend per share<\/label>\n <div class=\"input-group mb-3\">\n <div class=\"input-group-prepend\">\n <span class=\"input-group-text\">N$<\/span>\n <\/div>\n <input type=\"text\" id=\"dividend\" name=\"dividend\" class=\"form-control mask-money\" value=\"3\" aria-label=\"Dividend per share\" inputmode=\"numeric\" required>\n <div class=\"input-group-append\">\n <span class=\"input-group-text\">.00<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"form-group\">\n <label for=\"market-value\">Current market value<\/label>\n <div class=\"input-group mb-3\">\n <div class=\"input-group-prepend\">\n <span class=\"input-group-text\">N$<\/span>\n <\/div>\n <input type=\"text\" id=\"market-value\" name=\"market-value\" class=\"form-control mask-money\" value=\"50\" aria-label=\"Current market value\" inputmode=\"numeric\" required>\n <div class=\"input-group-append\">\n <span class=\"input-group-text\">.00<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"form-group\">\n <label for=\"growth-rate\">Growth rate of dividend<\/label>\n <div class=\"input-group mb-3\">\n <div class=\"input-group-prepend\">\n <span class=\"input-group-text\">%<\/span>\n <\/div>\n <input type=\"text\" id=\"growth-rate\" name=\"growth-rate\" class=\"form-control\" value=\"2\" aria-label=\"Growth rate of dividend\" inputmode=\"numeric\" required>\n <\/div>\n <\/div>\n\n <\/form>\n\n <p class=\"note-calculator\">This calculator is intended for illustration purposes only and exact payment terms should be agreed with a lender before taking out a loan.<\/p>\n\n <\/div>\n <div class=\"right_column\">\n\n <p class=\"title\">Your results<\/p>\n \n <div class=\"show-number\">\n <p class=\"title-result\">Cost of equity<\/p>\n <p class=\"number-result\"><span id=\"result\">-<\/span><\/p>\n <\/div>\n\n <a href=\"https:\/\/namibia.swoopfunding.com\/stage\/\" class=\"btn btn-lg btn-dark btn-block\" target=\"_blank\">Get a quote<\/a>\n\n <\/div>\n <\/div>\n\n\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1d63bce e-flex e-con-boxed e-con e-parent\" data-id=\"1d63bce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c956064 elementor-widget elementor-widget-heading\" data-id=\"c956064\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cost of equity - what is it?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b29fb91 elementor-widget elementor-widget-text-editor\" data-id=\"b29fb91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">The cost of equity represents the return that a company is expected to generate on the funds provided by its equity investors, such as shareholders. It reflects the required rate of return to compensate investors for the risk associated with owning the company&#8217;s stock.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1e0bd elementor-widget elementor-widget-heading\" data-id=\"7a1e0bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to calculate cost of equity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f0fb13 elementor-widget elementor-widget-text-editor\" data-id=\"4f0fb13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To calculate the cost of equity, you can use the capital asset pricing model (CAPM) or the dividend discount model (DDM). We&#8217;ll explain both methods:<\/p><ol><li><strong>Capital asset pricing model (CAPM)<\/strong>: The CAPM calculates the cost of equity based on the risk-free rate of return, the expected market return, and the company&#8217;s beta (a measure of the stock&#8217;s volatility relative to the overall market).<br \/><br \/>The formula for calculating the cost of equity using CAPM is: <br \/><strong>Cost of equity = Risk &#8211; free rate + beta \u00d7 (market return &#8211; risk &#8211;\u00a0 free rate)<\/strong><br \/><br \/>Here&#8217;s how to calculate it:<br \/>1. Determine the risk-free rate: Find the current risk-free rate, usually the yield on <a href=\"https:\/\/swoopfunding.com\/na\/business-glossary\/government-bond\/\">government bonds<\/a>, with a similar maturity to the investment horizon.<br \/>2. Determine the market return: Estimate the expected return of the overall market, typically using historical market data.<br \/>3. Determine the company&#8217;s beta: Beta measures the sensitivity of the company&#8217;s <a href=\"https:\/\/swoopfunding.com\/na\/business-glossary\/stock\/\">stock<\/a> price to market fluctuations. You can find beta values for publicly traded companies from financial websites or databases.<br \/>4. Plug in the values into the formula: Substitute the risk-free rate, market return, and company&#8217;s beta into the formula to calculate the cost of equity.<\/li><\/ol><ol start=\"2\"><li><strong>Dividend discount model (DDM)<\/strong>: The DDM calculates the cost of equity based on the company&#8217;s expected dividends and the expected growth rate of those dividends.<br \/><br \/>The formula for calculating the cost of equity using DDM is:<br \/><strong>Cost of equity = Dividends per share \/ stock price + dividend growth rate<br \/><\/strong><br \/>Here&#8217;s how to calculate it:<br \/>1. Determine the expected dividends per share: Estimate the expected dividends the company will pay to its shareholders in the future. This can be based on historical dividends or projected future dividends.<br \/>2. Determine the current stock price: Find the current market price per share of the company&#8217;s stock.<br \/>3. Determine the expected dividend growth rate: Estimate the rate at which the company&#8217;s dividends are expected to grow over time.<br \/>4. Plug in the values into the formula: Substitute the dividends per share, stock price, and dividend growth rate into the formula to calculate the cost of equity.<\/li><\/ol><p>Please note that both methods have their limitations and should be used in conjunction with other financial analysis tools when evaluating the cost of equity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c285cd0 elementor-widget elementor-widget-heading\" data-id=\"c285cd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cost of equity vs. cost of debt: What is the Difference?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3237d8 elementor-widget elementor-widget-text-editor\" data-id=\"f3237d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">The cost of equity and the cost of debt are two components of a company&#8217;s overall cost of capital. While the cost of equity represents the return required by equity investors, the cost of debt refers to the interest rate a company pays on its borrowed funds, such as loans and bonds. The key difference lies in the source of financing and the associated risks. Equity investors typically seek higher returns to compensate for the greater risk they assume compared to debt holders.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7f005c e-flex e-con-boxed e-con e-parent\" data-id=\"f7f005c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1fbd97 elementor-widget elementor-widget-ucaddon_auto_page_related\" data-id=\"a1fbd97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_auto_page_related.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t\t\t\n\n\n\n <div class=\"container-auto-page-related\">\n <p class=\"title-related text-center\">All calculators<\/p>\n <div class=\"auto-page-related\">\n <ul>\n <li >\n <a 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class=\"btn-floating-cta\">Calculate now<\/a>\n<\/div>\n\n<div class=\"trustpilot-widget-floating-cta\">\n \n <script type=\"text\/javascript\" src=\"\/\/widget.trustpilot.com\/bootstrap\/v5\/tp.widget.bootstrap.min.js\" async><\/script>\n \n\n \n <div class=\"trustpilot-widget\" data-locale=\"en-US\" data-template-id=\"5419b732fbfb950b10de65e5\" data-businessunit-id=\"5b437d760db9da00019935a0\" data-style-height=\"24px\" data-style-width=\"100%\" data-theme=\"dark\" data-token=\"6307e816-53aa-4589-828c-b174e8417264\">\n <a href=\"https:\/\/www.trustpilot.com\/review\/swoopfunding.com\" target=\"_blank\" rel=\"noopener\">Trustpilot<\/a>\n <\/div>\n \n<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The cost of equity is a financial metric used to estimate the return required by investors to hold shares of a company&#8217;s stock. It represents the minimum rate of return a company must generate to satisfy its shareholders.<\/p>\n","protected":false},"author":43,"featured_media":0,"parent":17791,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-38606","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","image_blog":"","image_blog_full":"","image_podcast":"","image_banking":"","image_blog_internal":"","image_blog_medium":"","image_single_banking":""},"post_excerpt_stackable_v2":"<p>The cost of equity is a financial metric used to estimate the return required by investors to hold shares of a company&#8217;s stock. It represents the minimum rate of return a company must generate to satisfy its shareholders.<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Ian Hawkins","url":"https:\/\/swoopfunding.com\/na\/author\/ian-hawkins\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/swoopfunding.com\/na\/wp-json\/wp\/v2\/pages\/38606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swoopfunding.com\/na\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/swoopfunding.com\/na\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/swoopfunding.com\/na\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/swoopfunding.com\/na\/wp-json\/wp\/v2\/comments?post=38606"}],"version-history":[{"count":3,"href":"https:\/\/swoopfunding.com\/na\/wp-json\/wp\/v2\/pages\/38606\/revisions"}],"predecessor-version":[{"id":45274,"href":"https:\/\/swoopfunding.com\/na\/wp-json\/wp\/v2\/pages\/38606\/revisions\/45274"}],"up":[{"embeddable":true,"href":"https:\/\/swoopfunding.com\/na\/wp-json\/wp\/v2\/pages\/17791"}],"wp:attachment":[{"href":"https:\/\/swoopfunding.com\/na\/wp-json\/wp\/v2\/media?parent=38606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}