Team Management

Team Management

Andrea Reynolds

Andrea Reynolds

CEO & Founder

Before launching Swoop, Andrea started as an accountant with KPMG. Her career evolved with a focus on raising funds for small businesses. Andrea is a non-executive director for Berkshire Hathaway European Insurance.

Ciaran Burke

Ciaran Burke

COO & Co-Founder

Ciaran is the technology and operations force behind Swoop. He began his career at KPMG and went on to start the professional creative network Hiive, now home to over 150,000 members and 4,000 businesses.

Damon Walford

Damon Walford

Chief Commercial Officer

Damon joined Swoop from the SME lender ThinCats, where he was responsible for developing the brand, building the origination team and product development. He has over 25 years’ experience of working with businesses, having worked for high street and challenger banks.

Charlotte Forsberg

Charlotte Forsberg

Head of Marketing

Starting her career with Diageo, Charlotte went on to run one of the UK’s leading marketing & comms agencies advising and influencing a world-class customer base ranging from multinationals through to SMEs and local startups.

Conor Vallely

Conor Vallely

Head of Swoop Ireland

Conor heads up Swoop’s business operations in Ireland. He has deep specialist knowledge in working capital and growth financial solutions. Having worked in Hedge Funds, the US VC world, and a high growth alternative lender, Conor guides Swoop’s customers to the right funding solutions.

Daire Burke

Daire Burke

Finance Director

Daire is responsible for managing the finance function at Swoop and supporting the growth initiatives of the company. He began his career at Deloitte Consulting in Ireland before moving to the US. During this time he worked with multinational clients across a range of sectors with a focus on finance transformation. Daire is a Business & Law Graduate of University College Dublin and is a Chartered Management Accountant.

Joanna Mower

Joanna Mower

Chief of Staff

Jo joined from the British Business Bank, working on small business finance policy and Government Affairs, growing a team to enable better understanding and influence of small businesses at a regional/devolved nation level. Prior to this, she was Private Secretary in Dept for Business, Energy & Industrial Strategy.

Didi Wang

Didi Wang

Legal Advisor

As Swoop’s inhouse legal resource, Didi provides legal support to all areas of the business based on her 20 years’ experience in general corporate, commercial and financial laws.

Tim Brown

Tim Brown

CEO Australia

Tim heads up Swoop’s business operations in Australia. An experienced CEO with a lifetime of expertise growing businesses within the Financial Services sector, Tim brings local knowledge, contacts and a wealth of experience.

Rob Moore

Rob Moore

Head of Partnerships & Verticals

Rob has joined Swoop after 7 years at Hiscox Insurance running their UK Partnerships and Private Client teams. He has over 20 years’ experience in the Insurance industry. Prior to Hiscox, he worked at RSA leading partnerships, marketing and commercial teams. Rob is also a member of the TechNation Insurtech board.

Zheng Hu

Zheng Hu

Information Security & Compliance Manager

Zheng has over five years’ experience in Ernst&Young and Deloitte providing risk advisory service to financial service institution. Prior to joining the Swoop team in London, he was part of the leading fintech platform in China connecting underserved individual borrowers with financial institution.

Every team at Swoop works like a startup, a close-knit group working together towards one common goal

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