{"id":28664,"date":"2024-03-15T11:46:36","date_gmt":"2024-03-15T11:46:36","guid":{"rendered":"https:\/\/swoopfunding.com\/us\/?post_type=start-a-business&#038;p=28664"},"modified":"2025-09-26T13:48:03","modified_gmt":"2025-09-26T13:48:03","slug":"restaurant","status":"publish","type":"start-a-business","link":"https:\/\/swoopfunding.com\/us\/start-a-business\/restaurant\/","title":{"rendered":"Restaurant"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28664\" class=\"elementor elementor-28664\" data-elementor-post-type=\"start-a-business\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b3fcd2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b3fcd2d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78c7fa95\" data-id=\"78c7fa95\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b109767 elementor-widget elementor-widget-text-editor\" data-id=\"b109767\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After slumping during the pandemic, the US restaurant industry quickly regained its strength and saw <a href=\"https:\/\/www.linkedin.com\/pulse\/surprising-state-us-restaurant-industry-in2023-devon-zielinski\/\" target=\"_blank\" rel=\"noopener\">growth<\/a> return in 2021. Future projections show the sector reaching $1 trillion in gross sales for the first time in 2024.<\/p><p>So, does this mean it\u2019s a good time to open that restaurant you\u2019ve always wanted? It could be. However, opening a new restaurant is not easy. It takes creativity, patience and dedication to succeed. Most of all, you\u2019ll need a solid plan to get you there. With this in mind, here\u2019s a rundown of the key things you need to know before you take the plunge and become a restauranteur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dda3f4d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6dda3f4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/us.swoopfunding.ca\/stage\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get a quote<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67e369c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67e369c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d6348ef\" data-id=\"1d6348ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12a3a37d question elementor-widget elementor-widget-heading\" data-id=\"12a3a37d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to open a restaurant: Step by step<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3bb6e8 answer elementor-widget elementor-widget-text-editor\" data-id=\"7b3bb6e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are already more than 660,000 restaurants across the US, and competition for leisure dollars has never been higher. If you\u2019re going to make your restaurant a success you\u2019ll need a novel concept, a great marketing plan, first-class location, terrific food and a reason for people to come back again and again.\u00a0<\/span><\/p><h3><b>1. Choose a restaurant concept and brand<\/b><\/h3><p><span style=\"font-weight: 400;\">From your location to your restaurant d\u00e9cor, menu, marketing, even your pricing policy, your restaurant concept influences your whole business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Do your research before settling on a theme. What kind of cuisine is already available where you intend to operate? Is there a gap that nobody else is filling? Can you build a successful business within that niche? Additionally, you might want to consider the operating style of your potential competitors. Can you offer something that they don\u2019t have? For example, if your area is full of casual diners, is there room for a restaurant that offers a high-end experience? (In such a case, you might also want to ask why there are no high-end restaurants there already \u2013 does the local customer base want such a business?)<\/span><\/p><p><span style=\"font-weight: 400;\">Popular restaurant concepts include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fast-food<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Casual dining<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fast casual<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Caf\u00e9\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fine dining<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Food truck<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pop-ups, or experimental<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Within these genres there are myriads of sub-concepts, for example, Italian, French, International, American, Asian, Caribbean, Mexican, Fusion, BBQ, etc. From here you can further finetune the concept \u2013 is it a to-go type of restaurant, a self-service eatery, or maybe it\u2019s full-service where the wait-staff take your order at the table? Ultimately, your restaurant concept will be a mix of these categories.\u00a0<\/span><\/p><p><b>Concept example:<\/b><span style=\"font-weight: 400;\"> Mexican fast casual with order at the counter and delivery to your table.<\/span><\/p><p><span style=\"font-weight: 400;\">Once you have your concept settled you can consider other important details, such as your restaurant name, brand logo, interior design and of course, your menu\u2026<\/span><\/p><h3><b>2. Create your menu<\/b><\/h3><p><span style=\"font-weight: 400;\">It\u2019s never too early to draw up a draft menu. The kind of food you sell will impact your costs, your pricing and your profit margin. You\u2019ll need this important information for your business plan.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Building a successful menu means more than just offering the same old classics. How can you make your restaurant\u2019s cuisine stand out? Is it high-end ingredients such as wagyu beef? Is it a fusion of cuisines from around the world? Is it just a very short menu of solid cooking done to the very best? Keep in mind that your menu will be judged against similar competitors \u2013 and your food is the only way you can make a great impression on the folks who order your menu to go.<\/span><\/p><h3><b>3. Write a business plan<\/b><\/h3><p><span style=\"font-weight: 400;\">Before you commit money to your project, you should conduct essential research. This is the kind of information you need to know upfront:<\/span><b><\/b><\/p><ul><li aria-level=\"1\"><b>Where will you base your business?\u00a0<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">After your food offering, the location of your business is the most important part of opening a restaurant. You want a location with high visibility in an area with good foot traffic and perhaps a parking lot nearby. You also want a viable customer base. Do the math. Is the area where you want to open big enough to support another eatery? Can you attract enough people to your restaurant to sample your menu? Are there already too many restaurants selling in the same territory? If your chosen location is either too competitive or the local population is too small to support your business, look elsewhere.<\/span><b><\/b><\/p><ul><li aria-level=\"1\"><b>Who are your target customers?<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Apart from some of the major fast-food franchises, few restaurants can appeal to everyone. Instead, you\u2019ll aim your business at a small segment of the people who eat out in your area. Who are they? What is their price point? What expectations will you need to meet \u2013 for example, are you fine dining or middle market casual fare? Determine your ideal buyer, then shape your theme, menu, branding and marketing accordingly.<\/span><\/p><p><span style=\"font-weight: 400;\">Once you\u2019ve got a handle on your market and who your customers are, you\u2019ll need to create a business plan that lays out your <a href=\"https:\/\/swoopfunding.com\/us\/business-glossary\/vision\/\">vision<\/a>. This will be especially important if you\u2019re seeking external investment or a commercial <\/span><a href=\"https:\/\/swoopfunding.com\/us\/business-loans\/\"><span style=\"font-weight: 400;\">business loan<\/span><\/a><span style=\"font-weight: 400;\"> to open your restaurant. Investors and lenders will expect a detailed plan that covers every aspect of your potential business, including financial forecasts. Keep in mind that business plans should do more than paint a rosy picture \u2013 explain the risks involved, what the downsides could be &#8211; and how you intend to overcome them.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Even if you don\u2019t need investment or a loan, a business plan can still be an extremely useful tool. Use it as your business manual, referring to the contents to guide your strategy and manage your financials.<\/span><\/p><p><span style=\"font-weight: 400;\">Find out more about creating your business plan <\/span><a href=\"https:\/\/swoopfunding.com\/us\/business-glossary\/business-plan\/\"><span style=\"font-weight: 400;\">here.<\/span><\/a><\/p><h3><b>4. Obtain restaurant funding<\/b><\/h3><p><span style=\"font-weight: 400;\">If you don\u2019t have enough cash on hand to launch your new restaurant on your own, you\u2019ll need funds from investors or lenders. Many new business get started using financial support from friends and family, but if that\u2019s not an option, there are networks of venture capitalists and angel investors readily available online. Bringing in external investment can give you the cash you need to get your restaurant off the ground but be aware that investors will usually want a piece of the action in exchange for their money. This means you will need to give up a share of your ownership and you may lose overall control of the business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With a <\/span><a href=\"https:\/\/swoopfunding.com\/us\/business-loans\/\"><span style=\"font-weight: 400;\">business loan<\/span><\/a><span style=\"font-weight: 400;\"> you don\u2019t have to surrender a share of your restaurant to get the funds. Although it\u2019s never easy for new businesses to borrow money, some lenders have special products and programs for startups and entrepreneurs. These types of financing include:<\/span><b><\/b><\/p><ul><li><span style=\"font-weight: 400;\">Term loan \u2013 this is a lump sum that you pay back over time. <\/span><a href=\"https:\/\/swoopfunding.com\/us\/business-loans\/large-business-loans\/\"><span style=\"font-weight: 400;\">Borrow up to $5million<\/span><\/a><span style=\"font-weight: 400;\"> over as long as 25 years. Collateral may be required.<\/span><b><\/b><br \/><b><\/b><\/li><li><a href=\"https:\/\/swoopfunding.com\/us\/business-loans\/business-line-of-credit\/\"><span style=\"font-weight: 400;\">Business line of credit<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 a loan that functions like a high-value credit card. Withdraw cash anytime up to the maximum of your credit limit. You only pay interest on the sum you withdraw, not the whole line. This can significantly reduce your borrowing costs. Collateral may be required.<\/span><b><\/b><br \/><b><\/b><\/li><li><a href=\"https:\/\/swoopfunding.com\/us\/business-loans\/merchant-cash-advance\/\"><span style=\"font-weight: 400;\">Merchant cash advance<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 borrow against the value of your credit\/debit card sales. As your card sales increase, your credit limit goes up. Pay the loan back with a small percentage of your weekly or daily card sales. No added collateral is required.<\/span><\/li><li><a href=\"https:\/\/swoopfunding.com\/us\/business-loans\/asset-finance\/equipment-financing\/\"><span style=\"font-weight: 400;\">Equipment loans<\/span><\/a><span style=\"font-weight: 400;\"> use the asset you\u2019re financing as security, similar to a car loan or a residential mortgage, so no added collateral is required.\u00a0 Buy machinery, furniture, technology, etc. Use the equipment as you pay for it.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">To get these types of loan you can approach banks, credit unions and online lenders one by one, or you can use the services of a <\/span><a href=\"http:\/\/us.swoopfunding.ca\/stage\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">loan marketplace<\/span><\/a><span style=\"font-weight: 400;\"> that will immediately introduce you to a choice of startup loans from different lenders. Some marketplace platforms can also give you advice and help you with the application process. This can be especially useful for borrowers who have never taken out a startup loan before.\u00a0<\/span><\/p><h3><b>5. Choose a location and lease a commercial space<\/b><\/h3><p><span style=\"font-weight: 400;\">Your restaurant concept and your business location influence each other. For example, if you choose a location in a downtown area where there are lots of offices, you may do well by offering lunchtime cuisine and a place for office workers to hold impromptu meetings. Alternatively, if your location is near a scenic waterfront, a fine-dining establishment may be in order.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When it comes to cost, turning a vacant space into a restaurant, with a kitchen, dining area, bar, serving stations, customer restrooms and so on, will consume the largest part of your budget. Depending on your location and the size of your operation, leasing and build-out costs can be anywhere from $100,000 to several $million. No matter if you\u2019re leasing the space or buying the property for cash or with a commercial mortgage, be aware you will also be responsible for property taxes, permits, inspections and agency fees.<\/span><\/p><h3><b>6. Register your business and apply for permits<\/b><\/h3><p><span style=\"font-weight: 400;\">You\u2019ll need to register your restaurant with local, state and federal authorities. But before you do that, you\u2019ll need a name for the business. You\u2019ll want a name that is not taken by another organization, as infringing on someone else\u2019s brand name and copyright could end up in a costly lawsuit. Check the official <a href=\"https:\/\/swoopfunding.com\/us\/business-glossary\/trademark\/\">trademark<\/a> database with the <\/span><a href=\"https:\/\/www.uspto.gov\/trademarks\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">US Patent and Trademark Office<\/span><\/a><span style=\"font-weight: 400;\"> to make sure your business name is available.<\/span><\/p><p><span style=\"font-weight: 400;\">You will also want a website and branded email addresses for your eatery. Check to see if your preferred company name is also available as a domain name\u2013 such as: <\/span><a href=\"http:\/\/www.mynewrestaurant.com\" target=\"_blank\" rel=\"noopener\"><b><i>www.mynewrestaurant.com<\/i><\/b><\/a><span style=\"font-weight: 400;\">. You can do this at the global domain name database \u2013 <\/span><a href=\"https:\/\/www.whatsmydns.net\/domain-availability\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WhatsmyDNS.net<\/span><\/a><span style=\"font-weight: 400;\">. If your domain name is available, you should be able to buy it via any of the advertised web hosting services.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Once you\u2019ve settled on a name, you must decide if you want to run the business as a <a href=\"https:\/\/swoopfunding.com\/us\/business-glossary\/sole-trader\/\">sole proprietorship<\/a>, an <a href=\"https:\/\/swoopfunding.com\/us\/blog\/differences-between-a-partnership-and-corporation\/\">LLC or a corporation<\/a>. Although it involves more paperwork, operating as a corporation can protect you if the business does not succeed, as you are not personally responsible for the company\u2019s debts. If you choose this route, you must submit your articles of incorporation to the secretary of state\u2019s office in the state where you register. You can do this in-person, online, or by mail. You will have to pay a registration fee at the time of filing \u2013 typically $100.<\/span><\/p><p><span style=\"font-weight: 400;\">Restaurants are governed by a host of laws, and you will need to get the necessary licenses and permits. If you sell alcoholic beverages, you must register with the federal <\/span><a href=\"https:\/\/www.ttb.gov\/alcohol\/beverage-alcohol\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Alcohol and Tobacco Tax and Trade Bureau<\/span><\/a><span style=\"font-weight: 400;\"> (TTP). You will also need to get state and local operating licenses and permits for your location, including a health inspection permit from local health inspectors. They will need to inspect your restaurant to ensure it meets hygiene and safety standards before you open for business.<\/span><\/p><p><span style=\"font-weight: 400;\">Required licenses and permits for a restaurant:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Business license<\/b><span style=\"font-weight: 400;\"> \u2013 usually provided by local or state agency<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Employer Identification Number (EIN)<\/b><span style=\"font-weight: 400;\"> \u2013 available from IRS<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Food service license<\/b><span style=\"font-weight: 400;\"> \u2013 from local authority such as city manager\u2019s office<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Liquor license<\/b><span style=\"font-weight: 400;\"> \u2013 from TTB and state agency<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Health permit<\/b><span style=\"font-weight: 400;\"> \u2013 from your local health inspection agency<\/span><\/li><\/ul><h3><b>7. Design your layout and space<\/b><\/h3><p><span style=\"font-weight: 400;\">The design and efficiency of your restaurant will have great impact on your business. You want a space that functions well but also provides customers with a pleasing experience. Restaurants are divided into two sections \u2013 front-of-house and back-of-house.<\/span><\/p><ul><li><b>Front of house: <\/b><span style=\"font-weight: 400;\">This is the area of your restaurant where customers are served \u2013 dining room, bar, terrace etc.<\/span><\/li><li><b>Customer capacity &#8211; <\/b><span style=\"font-weight: 400;\">ensure that your restaurant can accommodate the number of guests you expect to serve at any time based on the size of your dining area and the service you provide. (Customer numbers will also usually be restricted by the fire code set by your local health and safety inspector). Some restaurants maximize the number of seats to increase revenue, while others offer spacious seating arrangements for a more relaxed dining experience.<\/span><\/li><li><b>Customer experience &#8211;<\/b><span style=\"font-weight: 400;\"> as well as creating a free-flowing space that allows your restaurant to work efficiently, avoid aspects that can degrade the customer experience such as visible bussing stations and tables sited close to restroom entry points.<\/span><\/li><li><b>Furniture &#8211; <\/b><span style=\"font-weight: 400;\">your furniture should be comfortable for your guests and fit your restaurant theme. Consider style, material, and durability to ensure it can withstand the demands of daily use in a commercial setting.<\/span><\/li><li><b>Ambiance and d\u00e9cor &#8211; <\/b><span style=\"font-weight: 400;\">the ambiance and decor of your front-of-house area are important to create an inviting atmosphere for customers. Specialty lighting, pleasing color schemes, artwork, and music can enhance the dining experience and create a cohesive atmosphere. Pay attention to small details such as table settings, wall decorations, and even plants or greenery to add a touch of freshness and visual interest.\u00a0<\/span><\/li><li><b>Cleanability:<\/b><span style=\"font-weight: 400;\">\u00a0In an environment where spills and messes are inevitable, it&#8217;s essential to choose materials and finishes that are easy to clean and maintain. Select furniture coverings and flooring that are stain-resistant and durable, such as laminate, vinyl or stone.<\/span><\/li><li><b>Traffic flow: <\/b><span style=\"font-weight: 400;\">Your workers need to move efficiently around your restaurant. Ensure your layout provides clear pathways for servers to navigate between tables, serving stations and the kitchen area. <\/span><\/li><li><b>Back-of-house:<\/b> This is the area of your restaurant that customers do not see and where food is prepared. It includes kitchen, storage areas, cleaning stations etc. You want a layout that handles all of the back-of-house tasks with good traffic flow and efficiency.<\/li><li><b>Ware-washing \u2013 <\/b><span style=\"font-weight: 400;\">you\u2019ll need sufficient space for a ware-washing area. This area should include a dishwashing machine, a three-compartment sink for manual washing, space for dish racks, and shelving for clean dishes.\u00a0<\/span><\/li><li><b>Dry and cold storage &#8211; <\/b><span style=\"font-weight: 400;\">dry storage spaces should be clean, organized, and easily accessible for\u00a0inventory management and stock rotation. Cold storage spaces, such as walk-in refrigerators and freezers, should be strategically placed to minimize the distance food needs to travel from storage to preparation areas.<\/span><\/li><li><b>Food preparation &#8211; <\/b><span style=\"font-weight: 400;\">an efficient food preparation area controls the flow of ingredients, equipment, and personnel. This area should include sufficient counter space, cutting boards, sinks, and storage for utensils and equipment. Placing preparation areas close to refrigeration and dry storage areas can help streamline workflow and reduce unnecessary movement.<\/span><\/li><li><b>Cooking &#8211; <\/b><span style=\"font-weight: 400;\">this area should accommodate your restaurant&#8217;s specific cooking equipment needs, such as ranges, ovens, grills, and fryers. Consider\u00a0ventilation and fire safety protocols when planning the layout of the cooking area. Proper ventilation systems should be in place to remove heat, smoke, and cooking odors from the kitchen.<\/span><\/li><li><b>Service <\/b><span style=\"font-weight: 400;\">&#8211; this area should provide quick and efficient plating, ensuring proper organization of prepared dishes. It should be equipped with counters, warming equipment, and storage for plates, utensils, and garnishes.<\/span><\/li><\/ul><h3><b>8. Find an equipment and food supplier<\/b><\/h3><p><span style=\"font-weight: 400;\">Your key food suppliers will be determined by the theme of your restaurant \u2013 for example if you\u2019re operating a fish restaurant, you\u2019ll need suppliers who can get this delicate fare to you as fast and as fresh as possible. Depending on the type of restaurant you are running, you will need food suppliers for the following:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meat\/fish\/poultry\/game<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vegetables and fruits<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rice and pulses<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Oils and ingredients to make sauces and marinades<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Specialty ingredients such as fish sauce<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desserts, cakes and pastries<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Soft drinks<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alcoholic drinks<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Your equipment needs will also be shaped by the type of restaurant you operate. Typical commercial kitchen and back-of-house equipment includes:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ovens<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Refrigerators and freezers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dishwasher<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Glass washer<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Work stations<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Microwaves<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ventilators<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ice cream makers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Grill or fire pit<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Storage racking and cabinets<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Commercial bain-marie<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mixers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pots, pans, knives, strainers, sieves etc.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cleaning equipment, scrubbers, rubber gloves etc.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">If you don\u2019t have the cash to buy the equipment you need, consider <\/span><a href=\"https:\/\/swoopfunding.com\/us\/business-loans\/asset-finance\/equipment-financing\/\"><span style=\"font-weight: 400;\">equipment financing<\/span><\/a><span style=\"font-weight: 400;\"> that lets you use the equipment as you pay for it. You may also be able to find some used commercial kitchen equipment that will be cheaper, although you should always check for damage and faults before making any large purchase.<\/span><\/p><h3><b>9. Hire the right staff<\/b><\/h3><p><span style=\"font-weight: 400;\">Unless you plan to cover all the bases yourself, you\u2019ll need employees to make your restaurant work. To control your costs you could bring in your head chef as a partner, making them an owner in the business and requiring a lower salary than they would if they were only an employee. You may also be able to operate with only a small number of experienced employees, such as your sous chef, in the early days of your venture. For unskilled work, bulk up your staff numbers with less experienced workers who will command lower salaries.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The total number of employees you need will be determined by the size of the business and what kind of service you provide. Industry averages suggest a typical full-service restaurant needs at least ten employees. Larger and fancier establishments will need many more.\u00a0<\/span><\/p><h3><b>10. Market your restaurant<\/b><\/h3><p><span style=\"font-weight: 400;\">As the old saying goes, advertising pays \u2013 and you\u2019ll need to market your new restaurant to establish a solid customer base. Experts suggest allocating up to 20% of your operating budget to marketing activities in the first year of operation.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Before you start any kind of marketing activity, conduct some basic research \u2013 what are your competitors selling? What kind of loyalty programs do they offer? Are there any successful promotional tactics that you can mimic? Create a plan that promotes your brand and sets your restaurant apart from all the rest. Utilize a range of marketing actions to get your story across:<\/span><b><\/b><\/p><ul><li>Social media<\/li><li>Flyers to local residents and commercial locations such as office blocks, hospitals, bus stations<\/li><li>Local advertising<\/li><li>Promotions for special products, discounts and loyalty deals<\/li><li>Product tastings<\/li><li>Sponsorships of local school sports teams<\/li><li>Special events<\/li><\/ul><h3><b>11. Host a soft opening<\/b><\/h3><p><span style=\"font-weight: 400;\">Before you go live with your shiny new restaurant, you\u2019ll want to run some tests to make sure everything works and to iron out any glitches. In the hospitality trade, these tests are called a \u2018soft opening\u2019 and you will usually invite friends, colleagues and contacts garnered from your business\u2019 social media accounts to come and kick the tires. Typically, you will offer discounts or some other benefit to those that attend. In return, you get to ask them for a detailed review. Holding more than one soft opening \u2013 perhaps for a whole week before your grand launch \u2013 can give you valuable business information, allowing you to sort out any kitchen issues, finetune menus, improve ambience and d\u00e9cor and tailor with your pricing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6879388 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6879388\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/us.swoopfunding.ca\/stage\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Apply now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a32811 question elementor-widget elementor-widget-heading\" data-id=\"3a32811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How much does it cost to start a restaurant business?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdcfce8 answer elementor-widget elementor-widget-text-editor\" data-id=\"bdcfce8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are few limits to the cost of starting a restaurant business. You could open a simple, Mom and Pop lunchroom for a few thousand dollars, but if you were based in an expensive city such as New York or a high-roller destination like Las Vegas, you could easily spend several $million to deliver the ultimate high-end dining experience. However, those are the extremes. Depending on location and the size and focus of your restaurant, industry experts suggest <\/span><a href=\"https:\/\/pos.toasttab.com\/blog\/on-the-line\/how-much-does-it-cost-to-open-a-small-restaurant\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$175,000<\/span><\/a><span style=\"font-weight: 400;\"> as an average startup cost.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be64ab0 question elementor-widget elementor-widget-heading\" data-id=\"be64ab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get started with Swoop's business funding platform<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b77e22 answer elementor-widget elementor-widget-text-editor\" data-id=\"71b77e22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Running your own restaurant can be lucrative and a lot of fun, but you\u2019ll need some meaty cash to get you there. Funding is where Swoop can really help. No matter if you\u2019re launching a brand-new restaurant, or you\u2019re buying an established business, chances are you\u2019ll need finance to make the operation grow. Many types of business loan are suitable for restaurants, but working with finance experts can make all the difference when applying for funding. Contact us to discuss your borrowing needs, get help with loan applications and to compare high-quality <\/span><a href=\"https:\/\/swoopfunding.com\/us\/business-loans\/\"><span style=\"font-weight: 400;\">business loans<\/span><\/a><span style=\"font-weight: 400;\"> from a choice of lenders. Give your restaurant the five-star treatment. <\/span><a href=\"http:\/\/us.swoopfunding.ca\/stage\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Register with Swoop today<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55b9509 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"55b9509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/us.swoopfunding.ca\/stage\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Apply now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"author":26,"featured_media":0,"parent":0,"template":"","start-a-business-sectors":[347],"class_list":["post-28664","start-a-business","type-start-a-business","status-publish","hentry","start-a-business-sectors-business-ideas"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","image_blog":"","image_blog_full":"","image_podcast":"","image_banking":"","image_blog_internal":"","image_blog_medium":"","image_single_banking":""},"post_excerpt_stackable_v2":"<p>After slumping during the pandemic, the US restaurant industry quickly regained its strength and saw growth return in 2021. Future projections show the sector reaching $1 trillion in gross sales for the first time in 2024.So, does this mean it\u2019s a good time to open that restaurant you\u2019ve always wanted? It could be. However, opening a new restaurant is not easy. It takes creativity, patience and dedication to succeed. Most of all, you\u2019ll need a solid plan to get you there. With this in mind, here\u2019s a rundown of the key things you need to know before you take the&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Chris Godfrey","url":"https:\/\/swoopfunding.com\/us\/author\/chris-godfrey\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/swoopfunding.com\/us\/wp-json\/wp\/v2\/start-a-business\/28664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swoopfunding.com\/us\/wp-json\/wp\/v2\/start-a-business"}],"about":[{"href":"https:\/\/swoopfunding.com\/us\/wp-json\/wp\/v2\/types\/start-a-business"}],"author":[{"embeddable":true,"href":"https:\/\/swoopfunding.com\/us\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":20,"href":"https:\/\/swoopfunding.com\/us\/wp-json\/wp\/v2\/start-a-business\/28664\/revisions"}],"predecessor-version":[{"id":43325,"href":"https:\/\/swoopfunding.com\/us\/wp-json\/wp\/v2\/start-a-business\/28664\/revisions\/43325"}],"wp:attachment":[{"href":"https:\/\/swoopfunding.com\/us\/wp-json\/wp\/v2\/media?parent=28664"}],"wp:term":[{"taxonomy":"start-a-business-sectors","embeddable":true,"href":"https:\/\/swoopfunding.com\/us\/wp-json\/wp\/v2\/start-a-business-sectors?post=28664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}