{"id":38380,"date":"2023-07-12T11:02:36","date_gmt":"2023-07-12T11:02:36","guid":{"rendered":"https:\/\/swoopfunding.com\/za\/?post_type=start-a-business&#038;p=38380"},"modified":"2025-02-04T20:42:59","modified_gmt":"2025-02-04T20:42:59","slug":"makeup-business","status":"publish","type":"start-a-business","link":"https:\/\/swoopfunding.com\/za\/start-a-business\/makeup-business\/","title":{"rendered":"Makeup business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"38380\" class=\"elementor elementor-38380\" data-elementor-post-type=\"start-a-business\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b3fcd2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b3fcd2d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78c7fa95\" data-id=\"78c7fa95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55d0851d elementor-widget elementor-widget-text-editor\" data-id=\"55d0851d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIf your interests lie in beauty and cosmetics, you might be thinking about starting your own makeup business. Whether you\u2019re thinking of launching an online store or you\u2019d prefer to sell your products through distributors, a physical store or independent consultants, this guide explains all you need to know about how to start a makeup business. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dda3f4d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6dda3f4d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/southafrica.swoopfunding.com\/stage\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get a quote<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67e369c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67e369c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d6348ef\" data-id=\"1d6348ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80e3169 elementor-widget elementor-widget-ucaddon_aivoov_player\" data-id=\"80e3169\" data-element_type=\"widget\" data-widget_type=\"ucaddon_aivoov_player.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t\t\t<div class=\"aivoov-player-block\">\n\t<div class=\"read_this\">Read this article to me<\/div>\n\t\t\t<style>\n\t\t\t.plyr__controls .plyr__controls__item:first-child{\n\t\t\t\tbackground:#2e9c8e !important;\n\t\t\t}\n\t\t\t:root{\n\t\t\t--plyr-color-main:#2e9c8e;\n\t\t\t--plyr-audio-controls-background:#f0f2f4;\n\t\t\t--plyr-audio-control-color:#546a7b;\n\t\t\t}\n\t\t\t[data-plyr=\"mute\"]{color:#2e9c8e !important}\n\t\t\t.aivoov-text-color{color:#546a7b}\n\t\t<\/style> \n\t\t<div class=\"audio_player\">\n\t\t<audio class=\"js-player\" controls=\"\">\n\t\t\t<source src=\"https:\/\/monky-voice-over.s3.amazonaws.com\/aivoov\/781640cc-7bc1-4bbf-9492-22dedc19678b\/2e2aac65-96a4-448c-99a9-2685c1ed7ce3.mp3\" type=\"audio\/mp3\">\n\t\t\t<source src=\"https:\/\/monky-voice-over.s3.amazonaws.com\/aivoov\/781640cc-7bc1-4bbf-9492-22dedc19678b\/2e2aac65-96a4-448c-99a9-2685c1ed7ce3.mp3\" type=\"audio\/ogg\" \/>\n\t\t<\/audio> \n\t\t\t\t <div class=\"powerd_by aivoov-text-color\"><p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/aivoov.com\/?um_source=plugin_powered_by\" style=\"color: inherit;\">Powered by AiVOOV<\/a><\/p><\/div>\n\t\t \n\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17c8747 elementor-widget elementor-widget-heading\" data-id=\"17c8747\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why launch a makeup business?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05600e6 elementor-widget elementor-widget-text-editor\" data-id=\"05600e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Launching your own makeup business means you\u2019ll be able to start your own brand. It also gives you the freedom and flexibility to set your own prices and sell products in-store or online. Plus, it could enable you to follow your dream and work in a business you\u2019re really passionate about, while also having the benefit of being your own boss and working the hours that suit you.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a3a37d elementor-widget elementor-widget-heading\" data-id=\"12a3a37d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What types of businesses are available in cosmetics?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3bb6e8 elementor-widget elementor-widget-text-editor\" data-id=\"7b3bb6e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are lot of options to explore when it comes to starting your own cosmetics business. It\u2019s important to choose a suitable niche to focus on as this will help you build a brand, find your target market, and stand out from the competition.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When weighing up your options, you want to think about whether your brand will fill a product gap in the market, or whether it\u2019s going to be a new version of a popular classic. Make sure you carry out some market research first to assess whether there will be sufficient demand.<\/span><\/p><p><span style=\"font-weight: 400;\">Some of the areas to think about include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Traditional makeup products:<\/b><span style=\"font-weight: 400;\"> This includes mascaras, lipsticks, foundation, eyeshadows and blushes. If you want to launch your own products, you want to make sure they offer something slightly different with a themed collection so that they stand out.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>All-natural makeup:<\/b><span style=\"font-weight: 400;\"> Demand for all-natural makeup products has increased significantly in recent years, so this could be an area to explore. You could think about creating products that are plant-based, for example, but it\u2019s likely you will need to charge more for them to cover the increased manufacturing costs.\u00a0\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Luxury makeup:<\/b><span style=\"font-weight: 400;\"> Some people, particularly makeup artists, are willing to pay more for makeup that uses high quality ingredients and lasts well. If this is where your interest lies, it\u2019s an option to think about.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eyelashes:<\/b><span style=\"font-weight: 400;\"> False lashes are relatively easy to sell, which means this is another area to consider. You\u2019ll need to order the lash styles you want from a supplier and then package them with your own branding. Or you can sell your lashes at other makeup retailers.\u00a0\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Body makeup:<\/b><span style=\"font-weight: 400;\"> This type of makeup is designed to cover up blemishes and even out skin tone. It\u2019s similar to many traditional makeup products so the product development and retail processes will also be alike.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6879388 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6879388\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/southafrica.swoopfunding.com\/stage\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Apply now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a32811 elementor-widget elementor-widget-heading\" data-id=\"3a32811\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Steps to successfully launching a makeup business:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdcfce8 elementor-widget elementor-widget-text-editor\" data-id=\"bdcfce8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>1. Product selection<\/strong><\/h3><p><span style=\"font-weight: 400;\">Your first step to launching your makeup business is to choose the products you want to sell. You want to choose something that you\u2019re interested in but also something that\u2019s likely to sell well. As part of this, you need to factor in how much it will cost to produce the products. That way you can set realistic margins and make sure you earn a decent profit.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s generally better to start small and only launch a couple of products before expanding your range once you\u2019ve got the right processes in place.\u00a0<\/span><\/p><h3><strong>2. Business plan creation<\/strong><\/h3><p><span style=\"font-weight: 400;\">Every business needs a business plan. This should outline what your business is, what it will sell and who your target market is. Having a business plan will provide you with a roadmap to help you stay on track, but it will also be necessary if you later apply for funding or investment.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As well as describing the services your business will offer, your business plan should include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">your target audience (this could be makeup artists or men and women in a particular age group, for example);\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a market analysis and competitor research to show that there is demand for the products you\u2019re selling;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a breakdown of your beauty products;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">your marketing and sales strategy;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">financial projections;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the amount you\u2019ll charge for your services.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">You\u2019ll also need to think about how much inventory you\u2019re planning to hold and, if you sell products online, how the ordering and shipping process will work.\u00a0\u00a0<\/span><\/p><h3><strong>3. Obtaining funding<\/strong><\/h3><p><span style=\"font-weight: 400;\">If you have enough money in your savings account, you could use this cash to get your business up and running. Alternatively, you might be able to borrow money from friends and family \u2013 but your relationship can rapidly go downhill if your business fails and you can\u2019t repay the money.<\/span><\/p><p><span style=\"font-weight: 400;\">You could also look into whether you can apply for a <\/span><span style=\"font-weight: 400;\">startup loan<\/span><span style=\"font-weight: 400;\">. The startup loans programme is a\u00a0 government-backed scheme that offers funding of up to R25,000 to those with a viable business idea but no access to funding. To qualify, you\u2019ll need to be a South African resident and at least 18 years old, and be able to show you couldn\u2019t obtain funding from alternative sources. You must also not have been trading for more than 36 months. You will usually need to show your business plan, trading history, projected earnings and turnover.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Other options to think about include crowdfunding and business angels. Crowdfunding enables you to collect money from a pool of investors via online platforms<\/span><span style=\"font-weight: 400;\">. In return for their investment, these people might get a share in the company or a reward.\u00a0<\/span><\/p><p><a href=\"https:\/\/swoopfunding.com\/za\/knowledge-hub\/business-angels\/\"><span style=\"font-weight: 400;\">Business angels<\/span><\/a><span style=\"font-weight: 400;\">, on the other hand, are private individuals who tend to invest in startups and early-stage businesses in exchange for a share of the company\u2019s equity. In addition to money, they bring their own skills, expertise and contacts to the table.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In some cases, you might also qualify for a <\/span><a href=\"https:\/\/swoopfunding.com\/za\/business-grants\/\"><span style=\"font-weight: 400;\">business grant<\/span><\/a><span style=\"font-weight: 400;\">. Unlike a loan, a business grant does not need to be repaid. However, many are aimed at specific industries, community groups or types of business so qualifying criteria can be tough.\u00a0<\/span><\/p><h3><strong>4. Legal compliance<\/strong><\/h3><p><span style=\"font-weight: 400;\">When setting up your business you will need to choose a legal structure. The easiest option is to set up as a sole trader, which means you\u2019ll need to pay income tax on your earnings through your <\/span><span style=\"font-weight: 400;\">self-assessment tax return<\/span><span style=\"font-weight: 400;\"> each year.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Alternatively, you could consider <\/span><span style=\"font-weight: 400;\">setting up a limited company.<\/span><span style=\"font-weight: 400;\"> Rather than paying income tax, limited companies pay <\/span><span style=\"font-weight: 400;\">corporation tax<\/span><span style=\"font-weight: 400;\"> on their profits which could work out cheaper if you\u2019re a higher rate taxpayer.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, it\u2019s a good idea to open a <\/span><span style=\"font-weight: 400;\">business bank account<\/span><span style=\"font-weight: 400;\"> to help keep your business and personal finances separate, and consider hiring an accountant to help you with your taxes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Then there\u2019s <\/span><span style=\"font-weight: 400;\">business insurance<\/span><span style=\"font-weight: 400;\"> to consider. If you have a physical store, public liability insurance will protect you against costs resulting from third party injury or damage to property. If you hire staff, you\u2019ll also need employer\u2019s liability insurance which will pay out if an employee becomes ill or injured as a result of the work they do for you.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Finally, you\u2019ll need to make sure the products you want to sell comply with any regulations<\/span><span style=\"font-weight: 400;\">. As part of this, you\u2019ll need to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">know which ingredients are used in your products;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">know about restrictions on what can be used in cosmetics;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">keep an up to date document with information on the cosmetic product (called the Product Information File or PIF);<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">make information on the packaging clearly visible;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inform about any serious harmful effects which are reported about the product;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">be able to prove that any claims made when marketing the product are correct.\u00a0<\/span><\/li><\/ul><h3><strong>5. Brand building<\/strong><\/h3><p><span style=\"font-weight: 400;\">A strong brand will help you stand out from the competition. It\u2019s what your company stands for and should be designed to connect with your target audience. When building your brand, you\u2019ll need to think about the right colour palette, brand logo and tone of voice \u2013 this needs to flow through to all the copy on your website, social media and packaging.\u00a0<\/span><\/p><h3><strong>6. Product development<\/strong><\/h3><p><span style=\"font-weight: 400;\">Once you\u2019ve got your ideas lined up, you need to start developing your products. Think about the sizing, colours and textures, as well as the packaging. Your chosen packaging needs to align with your brand\u2019s values. So if you\u2019re focusing on sustainability, make sure your packaging is made from sustainable materials, not plastic.\u00a0<\/span><\/p><h3><strong>7. Product testing<\/strong><\/h3><p><span style=\"font-weight: 400;\">This step is crucial, so don\u2019t skip it. You need to be sure the products meet the correct quality, size, colour and texture requirements. You might want to check features such as how waterproof a mascara is or how long lasting a foundation is. It\u2019s not uncommon to go through several rounds of testing before finalising the product.\u00a0<\/span><\/p><h3><strong>8. Digital storefront design<\/strong><\/h3><p><span style=\"font-weight: 400;\">Even if you plan to sell your products in a physical store, it\u2019s still important to have an online presence. That means you need to spend some time designing your website so that potential customers can find out more about your business and the products you sell.<\/span><\/p><p><span style=\"font-weight: 400;\">Your website should include a home page, an about page, a contact page and shop pages. Make sure customers can search, sort and filter products to help them find what they want. You can use website builders<\/span><span style=\"font-weight: 400;\">\u00a0that will guide you through the process, or you can hire a professional web developer to do it for you. Consider adding payment features such a PayPal to make it easier for your customers to buy your products.\u00a0<\/span><\/p><h3><strong>9. Marketing strategy development<\/strong><\/h3><p><span style=\"font-weight: 400;\">Now you need to think about your marketing strategy. If you\u2019re planning to sell your products online, you\u2019ll want to think about how to attract traffic to your site.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">One way to do this is through social media networks like Twitter, Facebook, YouTube and Instagram. This will enable you to build up a community of followers who might become regular customers. You could also hire people with large social media followings to talk about using your products and encourage their followers to buy their own. Plus, you could pay for adverts to appear in target customers\u2019 feeds.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In addition, you need to make sure your website copy is optimised for SEO (Search Engine Optimisation) as this will help your copy rank higher on Google and reach more customers. You can use pay-per-click (PPC) marketing too, so that a link to your website appears towards the top of a search engine\u2019s results page. You then pay a fee each time a user clicks on that link.<\/span><\/p><h3><strong>10. Product launch<\/strong><\/h3><p><span style=\"font-weight: 400;\">Once you\u2019ve completed the above steps, you\u2019re ready to launch. Make sure you build up to the launch on your social media profiles, and consider launching with a promotion or competition to gain people\u2019s interest.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55b9509 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"55b9509\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/southafrica.swoopfunding.com\/stage\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Apply now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40b9e43 e-flex e-con-boxed e-con e-parent\" data-id=\"40b9e43\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a8c2f0 elementor-widget elementor-widget-heading\" data-id=\"4a8c2f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Promote your business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6a228f elementor-widget elementor-widget-text-editor\" data-id=\"c6a228f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Creating brand awareness takes time so even when your business is up and running, you need to keep promoting it to increase sales. Attending beauty-related events can enable you to network and meet other people in the industry. It can be a great way to educate consumers about your products but also potentially partner with local wedding planners, photographers or artists.<\/span><\/p><p><span style=\"font-weight: 400;\">On top of this, you need to stay active on your social media channels. You could choose to run regular competitions or giveaways, as well as share links to new products and blog posts. Also think about referral discounts and special offers or free products on birthdays, for example.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You might want to hire a PR professional to help increase media coverage for your new business. This could involve sending out boxes of new products for consumers to try so that they become more excited about your offerings.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, think about setting aside a portion of your monthly budget to advertise in relevant magazines and websites. It\u2019s also worth sending out surveys to existing customers from time to time to ask how they find the quality of the products and whether there are any areas you could improve in.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be64ab0 elementor-widget elementor-widget-heading\" data-id=\"be64ab0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get started with Swoop's business funding platform<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b77e22 elementor-widget elementor-widget-text-editor\" data-id=\"71b77e22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you\u2019re looking for funding for your new makeup business but you don\u2019t know where to start, the team at Swoop would be happy to help. We can talk through your funding requirements and help match you with the most suitable choice for your business. <\/span><a href=\"https:\/\/southafrica.swoopfunding.com\/stage\"><span style=\"font-weight: 400;\">Get started today<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aee8c6 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3aee8c6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/southafrica.swoopfunding.com\/stage\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Apply now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"author":22,"featured_media":0,"parent":0,"template":"","start-a-business-sectors":[369],"class_list":["post-38380","start-a-business","type-start-a-business","status-publish","hentry","start-a-business-sectors-business-ideas"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","image_blog":"","image_blog_full":"","image_podcast":"","image_banking":"","image_blog_internal":"","image_blog_medium":"","image_single_banking":""},"post_excerpt_stackable_v2":"<p>If your interests lie in beauty and cosmetics, you might be thinking about starting your own makeup business. Whether you\u2019re thinking of launching an online store or you\u2019d prefer to sell your products through distributors, a physical store or independent consultants, this guide explains all you need to know about how to start a makeup business. Get a quote Why launch a makeup business? Launching your own makeup business means you\u2019ll be able to start your own brand. It also gives you the freedom and flexibility to set your own prices and sell products in-store or online. Plus, it could&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Rachel Wait","url":"https:\/\/swoopfunding.com\/za\/author\/rachel-wait\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/swoopfunding.com\/za\/wp-json\/wp\/v2\/start-a-business\/38380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swoopfunding.com\/za\/wp-json\/wp\/v2\/start-a-business"}],"about":[{"href":"https:\/\/swoopfunding.com\/za\/wp-json\/wp\/v2\/types\/start-a-business"}],"author":[{"embeddable":true,"href":"https:\/\/swoopfunding.com\/za\/wp-json\/wp\/v2\/users\/22"}],"version-history":[{"count":20,"href":"https:\/\/swoopfunding.com\/za\/wp-json\/wp\/v2\/start-a-business\/38380\/revisions"}],"predecessor-version":[{"id":43314,"href":"https:\/\/swoopfunding.com\/za\/wp-json\/wp\/v2\/start-a-business\/38380\/revisions\/43314"}],"wp:attachment":[{"href":"https:\/\/swoopfunding.com\/za\/wp-json\/wp\/v2\/media?parent=38380"}],"wp:term":[{"taxonomy":"start-a-business-sectors","embeddable":true,"href":"https:\/\/swoopfunding.com\/za\/wp-json\/wp\/v2\/start-a-business-sectors?post=38380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}