Swoop solves the funding problem for accounting firm

Gravitate Accounting used to dread clients asking about funding. Now they see it as an opportunity to delight business owners

Sam Newton, Founder at Gravitate Accounting, says that the Sheffield firm prides itself on being “hands on” with the 200 plus clients on their books:

“We’re a three-year-old, up-and-coming digital accountancy practice. We don’t just do a set of accounts. We’re in contact with our clients monthly, producing KPI reports, management accounts and so forth. At some point, every business will have a need for cash.”

In the past, being asked to find funding had presented Sam and his colleagues with a dilemma:

“As a smallish firm, we didn’t have the resources to research funding in-house. We would have to speak to their bank or other funders and try to find them a good deal, but how does that work? Do you charge the client an hourly rate? And can you charge them at all if you don’t find something suitable?”

All that changed when Sam found Swoop, which uses clever matching technology to scour the market and highlight options that meet the needs of cash hungry businesses. Sam says the change has been dramatic:

“Now we just upload all the information onto a portal that Swoop provides, giving them all they need to approach various lenders. With their in-house knowledge, Swoop can target specific lenders and come back with deals for our clients.”

Swoop can handle all kinds of funding from simple credit cards to complex commercial mortgages – and plenty of little-known specialist products from niche lenders along the way. Accountants can also use the platform to find grants that their clients may be eligible for and reach out to a network of VCs for potential investors.

Sam says that when his clients ask about funding, it’s no longer a problem as Gravitate Accounting now has the right tools to help:

“With Swoop, we’ve got a really good solution in place where we can get some pretty quick answers. We’ve got a good enough relationship and trust in the guys at Swoop for them to run the conversation and do the best for our clients.”

If you are an advisor, click here to find out more about how Swoop for Advisors can help you meet the funding needs of your clients across grants, borrowing and equity: Swoop for Advisors