Take the pain out of finding investors for your business

Swoop uses smart matching to match your business to the most suitable investors from its huge network of venture capital (VC) funds, angel networks, family offices, and angel investors.

Raise new capital in exchange for equity in your business

If your business needs money to grow, you’ve the option of selling a stake in exchange for investment. Equity finance investors will have a claim on your future earnings but, in contrast to a loan, you don’t pay any interest – nor do you have to repay capital.

Equity finance could suit your business if you have an expansion plan or project that lenders such as banks aren’t willing to support, or if you want to avoid loan payments.

Your journey from startup to successful business could involve multiple rounds of equity financing from different types of investors, e.g. business angels, venture capitalists and private equity funds. Equity finance has two obvious advantages for businesses:

  • Private investors can bring additional skills and knowledge to your business – plus a useful network contacts
  • Investors, not least because they share in any upside, are motivated to make your business a success – and will be more likely to provide follow-up funding.
For more information on how to get investors for your business, click here.

Read about some popular types of equity finance below, but it’s best to register now for full access to all the options available to you.

Andrea Reynolds, Swoop’s CEO & Co-Founder
Andrea Reynolds
Swoop’s CEO & Co-Founder

A word from Andrea

"Equity finance is the method of raising finance by selling shares (equity) in your company to existing shareholders or new investors who will share in the profits. This can be an incredibly useful funding tool when your business is pre-revenue, and you are still in the research and development phase."

Frequently asked questions

Equity finance is the method of raising finance by selling shares (equity) of your company to existing shareholders or new investors who will share in the profits. The people who buy the shares then become your shareholders.

Equity finance can be a good option for new or small businesses that are finding it difficult to get a loan.

Equity financing works by selling a company’s stock in exchange for cash. The proportion of your company that is sold will depend on how much has been invested in the company and what the business is worth at the time of financing. As your business grows, so will the value of the investor’s stake in your company.

Businesses can choose multiple rounds of equity financing from different types of investors, such as business angels, crowdfunding, or venture capitalists (VCs).

While equity financing requires you to sell a stake in your business in return for funds, debt financing involves borrowing money and repaying it with interest added, with the most common form being a loan.

Unlike equity, debt does not involve relinquishing any share in ownership or control of your business. However, equity financing is generally viewed as the less risky of the two as there is no obligation to pay back the money injected into your business, so there are no monthly repayments and the money invested can be put towards helping the business grow.

Businesses can benefit from both debt financing and equity financing, but businesses that require a large amount of money to grow and scale quickly will usually find equity financing more suitable, while those that need funds quickly to finance everyday expenses and operations may prefer debt financing.

Debt financing is usually (though not always) cheaper than equity financing because equity investors take on more risk and therefore demand higher returns. The interest you pay on debt financing is also tax deductible, whereas dividends paid to shareholders are not.

In addition, once the loan is fully repaid, your company will have no further obligation to the lender, making it a cheaper option than equity financing for profitable companies.

  • It can be a more suitable option than debt financing if you have a poor credit history
  • There’s no additional financial burden on your company as there are no monthly repayments
  • Private investors can bring valuable skills, experience and contacts to your business
  • Your investors will be motivated to make your business a success and will be more likely to provide follow-up funding
  • Equity investors will own a portion of your business and in some cases may have a say in management decisions which can lead to conflict
  • You may have to split the profits with your investors – although this may be worthwhile if you are benefiting from the experience and financial value they bring
  • Raising the required funds can be time-consuming

Businesses will generally attract a different form of investor at the various stages of their evolution in order to meet financing needs. We’ve outlined the main options below:

Family and Friends: As the name suggests, a friends and family round is an investment round wherein the funds are provided by friends and family of the founders. The source of funds come from people you already know and most importantly trust you.

Business angelsBusiness angels or angel investors are private individuals who are prepared to invest their own money into startup or early-stage businesses in return for a share of the company’s equity.

Equity crowdfunding: Where funds are raised from a large number of people – ‘the crowd’.

Venture capitalVenture capital funds look to invest larger sums of money than business angels in return for an equity stake in startups and early-stage businesses. It is most suited to high-growth businesses with long-term growth potential.

Venture Capital Companies (VCCs): The VCC (Venture Capital Companies) incentive – allows a holder of shares to claim a 100% tax deduction of the cost of the shares issued by an approved VCC, provided certain requirements are met. The deduction is subject to recoupment if the VCC shares are held for less than five years

Private equity: Suitable for established private businesses. Private equity funds give your business money in return for a large share in your business.

Initial public offering (IPO)An IPO marks the first time a company sells shares to the public and is also known as floating or listing on the public markets.

You might also want to consider family offices.

Convertible debt is where money is invested in a company in exchange for shares to be issued at a later date – often when the company has raised finance from other investors. In return for investing early, convertible equity investors are given a discount on the price of the shares issued to other investors.

Before deciding whether equity finance is right for your business, it’s worth asking yourself the following questions:

  • Are you prepared to give up a share in your business and a level of control over management decisions?
  • Does your team have the experience and knowledge to drive the business forward, or would you benefit from having access to business contacts and management expertise?
  • Does your business have a poor credit history, making it harder to get a bank loan?

If you’re happy to give up a share of your company in return for investment in your business and you would benefit from expert knowledge and experience, equity finance could be right for you.

If you’ve decided equity finance would suit your business, register with Swoop to speak about how we can assist in matching you with the most relevant equity finance for your business; our team are more than happy to offer you some free advice on your options.

Written by

Alastair Woods

Alastair is South African and has a depth of experience in small business financing and strategy. He has led the launch and development of several successful ventures related to fintech, biotech and agriculture. Alastair studied economics and finance at the University of Cape Town, and then went on to complete his Masters at the University of Edinburgh.

Swoop promise

At Swoop we want to make it easy for SMEs to understand the sometimes overwhelming world of business finance and insurance. Our goal is simple – to distill complex topics, unravel jargon, offer transparent and impartial information, and empower businesses to make smart financial decisions with confidence.

Find out more about Swoop’s editorial principles by reading our editorial policy.

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