Since we started our journey in 2018, we have helped tens of thousands of SMEs acquire funding. The first step to acquiring the right funding for your business is to understand the myriad of options available to South African SMEs. At Swoop, we feel it’s important to share the process that goes into writing all of the articles that appear on our website.
Our goal is to demystify business finance and make it accessible for everyone, no matter their level of financial literacy. We aim to provide reliable and up-to-date information so you can make informed decisions with confidence.
We prioritise factual correctness and clarity throughout all of our website content, with frequent reviews taking place to reflect changes in the industry to ensure accuracy at all times. Further to this, to ensure we provide only the highest quality and accurate content, we collaborate with experts in the field, and feature their credentials publicly for you to see. We take any mistakes, inaccuracies or misrepresentations seriously, and we act quickly to rectify them if our readers point them out.
Swoop is for everyone. When it comes to financial products and policy, we provide the facts and put them into context. Our research is thorough and impartial; we are not advocating for any particular economic or political stance. We strive to create content that is inclusive and respectful of all people, regardless of age, nationality, religion, gender identity, sexual orientation, ethnicity, relationship status, physical and mental abilities, or family type.
All of our content is created by experts, who feature throughout our website. We highlight their experience on pages they have authored so that you can see who has produced the content, what their background is, and why they are in a position to offer this information. All of our writers are required to uphold our strict editorial guidelines at all times, and get screened for accuracy by members of our expert team.
Simplicity and security are at the heart of all we do here at Swoop. That’s why we’ve made joining and working with us as safe, simple and friendly as possible. We've created smart matching technology (which you can access via our easy-to-use dashboard) and we combine this with real people at the end of the phone. They want to share their financial knowledge and insights with you, and they'll always put you - and your security - first.
Trusted. We’re a chosen partner to multiple banks and financing partners in South Africa.
Bank-grade security. Your important personal and business information is encrypted and protected with the same industry leading technologies that are used by banks.
Protected. We use measures like double-factor authentication designed to protect access to your account and personal information.
Top marks. By order of the Competition and Markets Authority we have been chosen to help businesses like yours find the best funding and savings solutions.
We’re recognised globally as a one-stop shop for SMEs. Swoop operates with integrity and works to give SMEs complete and unbiased access to the best management tools and funding providers for their needs.
They have managed to help me with the short term loan from Infund during lockdown and they currently dealing with my cbils application.
Aliosman Karaalp
Swoop offered a superb service overall. We had a poor experience from our own bank, Barclays who took more than 3 months without any substantive progress on our CBILS application. We were assigned a dedicated Accounts Manager by Swoop who got our loan approved in 5 days and the money was in our account shortly afterwards.
Adnan Niazi
Swoop are reshaping the business finance landscape in amazing ways. They're fast, efficient, and great partners to work with. They've been terrific in helping me and my clients thru the onboarding process and we've already experienced success with loans and alternative financing. Thanks to Swoop and team for everything.
iam_rkt
For securing us funding at this difficult time! I would highly recommend this company.
Marco Fiorani
Swoop have been very good at garnering introductions to investors for us and were very hands on in their approach. Constantly engaged, reliable, patient and professional!
Philip Ashworth
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