Since we started our journey in 2018, we have helped tens of thousands of SMEs acquire funding. The first step to acquiring the right funding for your business is to understand the myriad of options available to UK SMEs. At Swoop, we feel it’s important to share the process that goes into creating all of our online content, across the website, social media, email, and more.
Our goal is to demystify business finance and make it accessible for everyone, no matter their level of financial literacy. We aim to provide reliable and up-to-date information so you can make informed decisions with confidence.
We prioritise factual correctness and clarity throughout all of our website content, with frequent reviews taking place to reflect changes in the industry to ensure accuracy at all times. Further to this, to ensure we provide only the highest quality and accurate content, we collaborate with experts in the field, and feature their credentials publicly for you to see. We take any mistakes, inaccuracies or misrepresentations seriously, and we act quickly to rectify them if our readers point them out. If you’ve found something you feel is inaccurate, out of date, or false, we encourage you to get in touch so we can investigate and remedy if needed.
Swoop is for everyone. When it comes to financial products and policy, we provide the facts and put them into context. Our research is thorough and impartial; we are not advocating for any particular economic or political stance. We strive to create content that is inclusive and respectful of all people, regardless of age, nationality, religion, gender identity, sexual orientation, ethnicity, relationship status, physical and mental abilities, or family type.
We strive for all of our content to be written and/or reviewed by financial experts. Where content has been authored by an expert, we will clearly label this content as being written and verified by a human. We link to each author bio for you to verify their background and understand why they’re in a position to offer this information.
In the age of ChatGPT, however, we appreciate that some content can and will be written by AI; we will also clearly label this content as written by AI and will acknowledge both situations where content has been, or has yet to be, reviewed by a human. Get in touch if you’d like to further understand our approach to the use of AI in content. All of our writers are required to uphold our strict editorial guidelines and are screened by member of our expert team.
Simplicity and security are at the heart of all we do here at Swoop. That’s why we’ve made joining and working with us as safe, simple and friendly as possible. We've created smart matching technology (which you can access via our easy-to-use dashboard) and we combine this with real people at the end of the phone. They want to share their financial knowledge and insights with you, and they'll always put you - and your security - first.
Trusted. We’re a chosen partner to all major banks in UK and Ireland. Swoop is also found on the business banking pages of the top nine UK banks.
Bank-grade security. Your important personal and business information is encrypted and protected with the same industry leading technologies that are used by banks.
Protected. We use measures like double-factor authentication designed to protect access to your account and personal information.
Top marks. By order of the Competition and Markets Authority we have been chosen to help businesses like yours find the best funding and savings solutions.
We’re regulated as an Account Information Services Provider. Swoop Finance Limited operates with integrity and is fully authorised and regulated by the Financial Conduct Authority as an Account Information Services Provider (reference number 833145).
They have managed to help me with the short term loan from Infund during lockdown and they currently dealing with my cbils application.
Aliosman Karaalp
Swoop offered a superb service overall. We had a poor experience from our own bank, Barclays who took more than 3 months without any substantive progress on our CBILS application. We were assigned a dedicated Accounts Manager by Swoop who got our loan approved in 5 days and the money was in our account shortly afterwards.
Adnan Niazi
Swoop are reshaping the business finance landscape in amazing ways. They're fast, efficient, and great partners to work with. They've been terrific in helping me and my clients thru the onboarding process and we've already experienced success with loans and alternative financing. Thanks to Swoop and team for everything.
iam_rkt
For securing us funding at this difficult time! I would highly recommend this company.
Marco Fiorani
Swoop have been very good at garnering introductions to investors for us and were very hands on in their approach. Constantly engaged, reliable, patient and professional!
Philip Ashworth
We work with world class partners to help us support businesses with finance
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