Privacy policy

About Us
How to Contact Us
Changes to This Notice
The Information We Collect
1. What We Collect
2. How We Collect It
How We Use Your Information
Sharing Your Information with Third Parties
1. Third-Party Partners
2. “Click-Through” Partners
Marketing and Service Communications
International Data Transfers
How Long We Keep Your Information
Data Security
Your Legal Rights
Complaints and Contact

1. About Us

We are Swoop Finance Limited (company number 11163382), the owner and operator of the website www.swoopfunding.com. We are a business finance and cost-savings matching platform for UK businesses. We are a credit broker, not a lender.

We are authorised and regulated by the Financial Conduct Authority (FCA) as a credit broker (firm reference number 936513) and registered with the FCA as an Account Information Service Provider (reference number 833145). We are also registered with the Information Commissioner’s Office (ICO) under reference number ZA600162.

This notice explains how we use personal information about you, in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Data (Use and Access) Act 2025. It applies to individuals connected with the businesses we work with, such as sole traders, partners, directors, shareholders and guarantors. It covers the services Swoop Finance Limited provides in the UK.

2. How to Contact Us

Swoop Finance Limited is the data controller for the personal information processed through our website and business operations. This means we are responsible for your data. If you have any questions about this privacy notice or how we handle your data, please contact our Data Protection Officer (DPO) using the details below:

Email: privacy@swoopfunding.com
Phone: 0203 514 3044
Address: 120 Regent St. London, W1B 5FE

3. Changes to This Notice

We review this notice regularly and will update it when necessary. Any changes will be posted on this page, and the updated version will be effective immediately. Where changes are significant, we will take reasonable steps to let you know.

4. The Information We Collect

4.1. What We Collect

To provide our services, we may collect the following types of personal information:

Identity Data: your name, date and place of birth and, where needed for verification, copies of identity documents and proof of address.
Contact Data: your home address, email address and phone number.
Financial Data: information about you and your business such as income, bank account details, bank statements and transaction data (including data we access through Open Banking with your consent), business and management accounts, data from accounting software you choose to connect, tax returns, existing borrowing, personal assets and liabilities where a personal guarantee may be needed, and credit history.
Application Data: your role and shareholding in the business, and the amount and purpose of the finance you are looking for.
Behavioural and Technical Data: information on how you browse our website, the devices you use and your online activity. Our Cookie Policy explains the cookies we use.
Sensitive Data: in some cases, to help with your business requirements (e.g. for specific loan applications), we may need to collect more sensitive information such as details about your health or about criminal convictions and offences. We will only ever collect this type of data where the law allows us to.

If you do not give us information that we or our finance providers need, we may not be able to find suitable options for your business.

4.2. How We Collect It

We collect information about you in several ways:

Directly from you: when you register on our website, fill out forms, or contact us by phone, post, email or social media.
Through your interactions: when you provide feedback, take part in surveys or use our mobile apps.
From accounts you connect: when you choose to connect your bank account through Open Banking or connect your accounting software.
From third parties: our approved finance and service providers, credit reference agencies, fraud prevention agencies, Companies House and other publicly available sources, and introducers or advisers acting on behalf of your business.

5. How We Use Your Information

We only use your personal information where we have a legal ground (or ‘lawful basis’) to do so:

How We Use Your Information	Our Legal Basis	Why We Use It This Way
To provide our services: we share your information with our approved finance and service providers to match you with suitable options and return results to you.	Necessary for a contract	Without this we cannot provide our matching service.
To verify your information: we share information with, and receive it from, credit reference agencies and business information providers.	Legitimate interest	To check the information we hold and give you a more accurate service.
To use data from accounts you connect: Open Banking and accounting software.	Necessary for a contract. Open Banking access only takes place with your explicit consent, which you can withdraw at any time.	To give finance providers an accurate, verified view of your business’s finances.
To let finance and service providers contact you directly (if you opt in).	Consent	To save you time.
For marketing: newsletters and updates about our services or trusted third-party services.	Consent. You can withdraw your consent at any time.	We only send marketing you have asked for.
For service communications: emails about your account or your finance applications.	Necessary for a contract	To deliver the services you have asked for.
To detect and prevent financial crime, including fraud.	Legitimate interest	To protect you, our partners and us from fraud.
To confirm that a finance or service arrangement has completed.	Legitimate interest	To validate transactions and, where appropriate, receive commission for our services.
For internal quality control: troubleshooting, responding to complaints and improving our services.	Legitimate interest	To provide a good quality of service.
To comply with legal obligations.	Legal obligation	We operate in a highly regulated environment.

We will only use sensitive data where an additional legal condition applies, such as your explicit consent.

6. Sharing Your Information with Third Parties

6.1. Third-Party Partners

We may share your information with or receive information from:

Other companies in our corporate group and their professional advisers.
Approved finance and service providers.
Credit reference agencies and business information providers (for example Companies House).
Introducers and advisers acting on behalf of your business, where you have authorised them.
Regulatory bodies such as the FCA and ICO.
Law enforcement and fraud prevention agencies.
Third parties involved in a sale, transfer or merger of our business.
Our third-party suppliers (e.g. IT software providers, marketing agencies).

We have strict agreements in place to ensure any data shared is used only to provide you with our services or to comply with the law.

Finance providers may carry out checks with credit reference and fraud prevention agencies. Searches to check your eligibility will normally appear as soft searches and should not affect your credit profile, although some products (for example commercial mortgages) need fuller checks. If fraud is detected, you could be refused finance or services. More information is available at https://www.cifas.org.uk/fpn.

If you go ahead with a finance or service provider, they will use your information under their own privacy policy, which you should read.

6.2. “Click-Through” Partners

On our website, you may have the option to “click-through” to a partner’s site.

We will always make it clear when you are leaving our site.
Any information you provide to a partner after clicking through will be governed by their own privacy policy. We strongly recommend that you read their policy before using their services.

7. Marketing and Service Communications

We send two types of communication:

Direct Marketing Communications: promotional communications like newsletters or updates about new services. We will only send these if you have opted in, and you can opt out at any time using the unsubscribe link or by emailing privacy@swoopfunding.com.
Service Communications: essential messages about your account and our services, such as password reset emails or updates on your finance application. We must send these to fulfil our obligations to you.

8. International Data Transfers

Our platform stores your personal information in the UK, in Microsoft Azure data centres. Access is controlled by role, so staff can only see the information they need to do their job.

Some of our staff and group companies are based outside the UK and may access your information remotely where their role requires it. Where any handling of your information counts as a transfer outside the UK under UK data protection law, we make sure it stays protected: either the UK Government has recognised the country as providing adequate protection, or we put in place standard data protection contract clauses approved by the ICO, or we rely on another safeguard permitted under the UK GDPR. You can contact our DPO for more information.

9. How Long We Keep Your Information

We keep your personal information while you use our services and for up to six years after you last use them. We may keep it longer only where necessary to:

Answer any questions or resolve complaints.
Comply with legal, accounting or tax requirements.
Establish, exercise or defend legal claims.

When we no longer need it, we securely delete it or anonymise it so it can no longer be linked to you.

10. Data Security

We take the security of your personal information very seriously. We have implemented appropriate technical and organisational measures to protect your data from being accidentally lost, used, accessed or altered without authorisation. Our information security management system is certified to ISO/IEC 27001.

11. Your Legal Rights

You have several important rights regarding your personal information. To exercise any of them, contact our DPO at privacy@swoopfunding.com. We will normally respond within one month. Some rights apply only in certain circumstances.

Right of Access: you can ask for a copy of the personal information we hold about you.
Right to Rectification: if any information we hold about you is inaccurate or incomplete, you can have it corrected.
Right to Erasure (‘Right to be Forgotten’): you can ask us to delete your personal information. We must do so unless we have a legal reason to keep it (e.g. for legal claims or regulatory purposes).
Right to Restriction of Processing: you can ask us to temporarily stop processing your data if you believe it is inaccurate or unlawfully processed, or if we no longer need it but you require it for legal claims.
Right to Data Portability: you can ask us to provide your personal information to you or a third party in a structured, machine-readable format.
Right to Object: you can object to us processing your personal information for direct marketing, or where we rely on legitimate interest as our legal basis.
Rights about Automated Decisions: our platform uses automated tools to match your business with products that may be suitable. This is not a decision about whether you will receive finance; finance providers make their own decisions. If a decision with a legal or similarly significant effect on you is made solely by automated means, you can make representations, ask for human review and contest the decision.
Right to Withdraw Consent: if we are processing your data based on your consent, you can withdraw that consent at any time.

12. Complaints and Contact

If you have a complaint about how we have handled your personal information, please contact us first so we can try to resolve it:

Email: complaints@swoopfunding.com
Post: 120 Regent St. London, W1B 5FE

We will acknowledge your complaint within 30 days of receiving it and let you know the outcome without undue delay.

You also have the right to complain to the Information Commissioner’s Office (ICO): call 0303 123 1113 or visit https://ico.org.uk

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