The freedom to run your own practice. The compliance, lenders, and tech to do it properly. Live in weeks, not months or years.
lender partners
funding and saving options
to AR authorisation
We work with world class partners to help us support businesses with finance
Whether you’re scaling up, branching out, or starting from scratch — we have a path for you.
Already placing deals? Streamline your operations with outsourced compliance, an expanded lender panel, and market-leading technology under Swoop’s trusted brand.
SCALE YOUR VOLUME
Starting from scratch? We give you the infrastructure, training, compliance, and lender access you need to launch a credible brokerage from day one.
START YOUR BUSINESS
A clear, supported path from signing to making your first applications.
Formalise your partnership with Swoop. You’ll get access to our partner portal, introductory materials, and your dedicated account manager.
Explore the platform, meet your support team, and start referring your first clients to Swoop while your compliance setup is in progress.
Complete Swoop’s carefully curated training modules. Covering FCA regulations, best practice, and how to use the Broker Portal effectively.
After due diligence checks, Swoop submits your Appointed Representative application to the FCA on your behalf.
While waiting for FCA approval, use Swoop’s self-serve marketing hub to build campaigns, create client-facing materials, and prepare your launch.
Once your FCA application is approved and training is complete, you can start making direct applications through the Broker Portal under your own AR status.
We’ve built the compliance, technology, and lender relationships — so you don’t have to.
Operate under Swoop's FCA authorisation as an Appointed Representative. We handle audits, monitoring, financial promotions sign-off, and ongoing regulatory updates.
Swoop is one of the UK's most recognised commercial finance platforms. Our reputation helps you open doors and close deals faster.
Whether you're a sole trader or a growing team, our platform and pricing adapt. Add users, expand your product range, and grow without switching tools.
Smart matching, open banking integrations, a clean broker portal, and a self-serve marketing hub — all designed to save you time on every deal.
A named account manager, compliance guidance, and an expert team behind you — from onboarding right through your first hundred deals.
500+ lenders across loans, grants, equity, asset finance, insurance and FX. You'll rarely need to look elsewhere to find the right product for a client.
Everything you need to know before getting started.
An AR is a firm that operates under the FCA authorisation of a Principal firm — like Swoop — rather than being directly authorised. This lets you offer regulated financial services without the cost and complexity of applying to the FCA directly.
Typically 4–6 weeks from contracts signed to AR status, depending on how quickly due diligence documents are submitted. Our compliance team will guide you through every step.
Direct FCA authorisation is a lengthy, costly process that can take 12+ months. Becoming an AR with Swoop gets you up and running in weeks, with our compliance framework, lender access, and technology included.
You can offer business loans, asset finance, invoice finance, commercial mortgages, bridging loans, grants, equity finance, R&D tax credits, business insurance, FX, and more — all within FCA-permitted activities.
Yes. All financial promotions must be reviewed and approved by Swoop before publication to ensure FCA compliance. We make this process straightforward with our dedicated compliance team.
As an AR, you must follow FCA regulations, treat customers fairly, maintain data protection standards, and keep accurate records. Swoop provides training, monitoring, and expert support to help you stay on track.
This is possible via a Multiple Principal Agreement, but requires consent from Swoop and FCA approval. Speak to your account manager to discuss your specific situation.
No. ARs cannot hold client money. Any payments related to finance agreements must be directed to the lender or Swoop directly.
Join hundreds of brokers already using Swoop to grow their business.
Swoop Finance Limited helps UK firms access business finance by working directly with businesses and their trusted advisors. We act as a credit broker, not a lender, and do not provide loans or finance products ourselves. We introduce applicants to a panel of lenders, equity funds, and grant agencies based on individual circumstances and creditworthiness.
Commission Disclosure: We typically receive a commission from the finance provider (either a fixed fee or a fixed percentage of the amount you receive) upon successful placement. Different providers pay different rates. For certain lenders, we may have influence over the interest rate, which can impact the total amount payable under your agreement.
Regulatory Information:
FCA: Authorised and regulated by the Financial Conduct Authority as a credit broker (FRN: 936513) and registered as an Account Information Services Provider (Ref: 833145).
ICO: Registered with the Information Commissioner’s Office (Ref: ZA600162); registration can be verified at ico.org.uk.
Company Details: Registered in England & Wales with Companies House (No. 11163382). Registered Address: The Stable Yard, Vicarage Road, Stony Stratford, Milton Keynes, MK11 1BN. VAT Number: 300080279.
Terms: All finance and quotes are subject to status, income, and terms and conditions. Applicants must be aged 18 or over. Guarantees and indemnities may be required. Please refer to our terms and conditions and our complaints procedure for further details.
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