A trademark is a legally protected symbol, name, word, phrase, logo, design, or combination of these elements that identifies and distinguishes a product, service, or brand from others in the marketplace.
It serves as a recognisable symbol of the source and quality of goods or services associated with a particular company.
A trademark is a crucial element of a company’s brand identity. It helps consumers identify and distinguish products or services associated with a particular business or source.
Trademarks are protected by intellectual property laws to prevent others from using a similar mark in a way that could cause confusion among consumers. This protection helps maintain the distinctiveness and integrity of a brand.
Types of trademarks:
Trademarks can be renewed indefinitely as long as they continue to be used in commerce and the necessary renewal fees are paid. This is in contrast to patents, which have a limited duration.
Trademark protection is typically granted within specific jurisdictions. However, some international treaties and agreements allow for the extension of trademark rights across multiple countries.
Imagine a new company called “ZapTech” that specialises in innovative electronic gadgets. They have developed a unique logo featuring a lightning bolt striking through the letter “Z,” symbolising their cutting-edge technology and fast-paced innovation.
The “ZapTech” logo is distinctive, memorable, and instantly recognisable. It serves as a trademark for the company’s brand identity, distinguishing their products from competitors in the electronics market.
ZapTech registers its lightning bolt logo as a trademark with the appropriate intellectual property authorities to protect its brand identity and prevent others from using a similar logo.
We work with world class partners to help us support businesses with finance
UK
IRE
AU
CA
US
ZA
yet? Register here!