Bord Bia

Definition

Bord Bia is a state agency in Ireland responsible for promoting Irish food, drink, and horticulture in domestic and international markets. 

What is Bord Bia?

Bord Bia plays a crucial role in enhancing the global reputation of Irish food and drink, driving export growth, and supporting the agricultural sector’s contribution to the Irish economy. Its primary mission is to support and develop the marketing of Irish agricultural products, making sure that they reach a global audience and are recognised for their quality and sustainability.

The agency provides a range of services to producers, including market research, promotional activities, and business development support. It conducts extensive market analysis to identify trends and opportunities, helping Irish food and drink companies to strategically position their products. Bord Bia also organises trade fairs, events, and marketing campaigns to showcase Irish produce to international buyers and consumers.

Bord Bia runs the Origin Green program, a sustainability initiative that promotes environmentally friendly practices among Irish food and drink producers. The program aims to improve the sustainability credentials of Irish products, making them more attractive in markets where consumers are increasingly conscious of environmental issues.

In addition to its promotional and sustainability efforts, Bord Bia offers quality assurance schemes that certify the high standards of Irish food production. These schemes cover various sectors, including beef, dairy, and seafood, making sure that Irish products meet stringent safety and quality criteria.

Example of Bord Bia

A small organic dairy farm in Cork wants to expand its market reach and increase sales. The farm partners with Bord Bia to gain access to market research and promotional support. Bord Bia helps the farm participate in international trade fairs and includes its products in marketing campaigns promoting Irish dairy abroad.

As a result, the farm secures new international buyers and increases its exports. Additionally, by joining Bord Bia’s Origin Green program, the farm enhances its sustainability credentials, making its products more attractive to environmentally conscious consumers.