Page written by AI. Reviewed internally on January 26, 2024.


An entrepreneur is an individual who takes on the initiative and risk to start, develop, and manage a new business.

What is an entrepreneur?

Entrepreneurs are characterised by their innovative ideas, ability to identify opportunities in the market, and willingness to take calculated risks to bring their vision to life. They play a key role in economic development by creating new businesses, generating employment opportunities, and contributing to overall innovation and growth.

Entrepreneurship involves a degree of risk, as individuals invest their time, money, and effort into a startup with an uncertain outcome. Successful entrepreneurs are often calculated risk-takers, carefully assessing potential challenges and rewards.

The business landscape is dynamic, and entrepreneurs must be adaptable to changes in market conditions, technology, and consumer preferences. Successful entrepreneurs are quick to adapt their strategies and business models as needed.

Entrepreneurs need effective leadership skills to guide their teams and inspire confidence. They must make strategic decisions, manage resources efficiently, and create a positive and productive work environment.

Entrepreneurs often leverage their networks to gain support, resources, and partnerships. Building relationships with other professionals, investors, and mentors can be crucial for the success of their startups.

In addition, some entrepreneurs are motivated by a desire to make a positive impact on society. Social entrepreneurship involves addressing social or environmental challenges through business solutions.

Successful entrepreneurs are lifelong learners. They stay informed about industry trends, market changes, and emerging technologies, continually seeking knowledge to grow their business.

Example of entrepreneur

Meet Sarah, an entrepreneur with a passion for sustainable living. Recognising the growing demand for eco-friendly products, she starts her own business called “GreenLife Essentials.” Sarah creates a line of biodegradable household products, from cleaning supplies to reusable packaging. Through innovative marketing strategies and a commitment to environmental responsibility, she successfully builds a loyal customer base and expands her business. Sarah’s entrepreneurial spirit, coupled with her dedication to making a positive impact, turns GreenLife Essentials into a thriving venture that contributes to both the economy and the planet.

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