Page written by Ian Hawkins. Last reviewed on March 12, 2026. Next review due March 1, 2027.

This calculator is intended for illustration purposes only and exact payment terms should be agreed with a lender before taking out a loan.
The cost of equity represents the return that a company is expected to generate on the funds provided by its equity investors, such as shareholders. It reflects the required rate of return to compensate investors for the risk associated with owning the company’s stock.
To calculate the cost of equity, you can use the capital asset pricing model (CAPM) or the dividend discount model (DDM). We’ll explain both methods:
Please note that both methods have their limitations and should be used in conjunction with other financial analysis tools when evaluating the cost of equity.
The cost of equity and the cost of debt are two components of a company’s overall cost of capital. While the cost of equity represents the return required by equity investors, the cost of debt refers to the interest rate a company pays on its borrowed funds, such as loans and bonds. The key difference lies in the source of financing and the associated risks. Equity investors typically seek higher returns to compensate for the greater risk they assume compared to debt holders.
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View in Google MapsDisclaimer: Swoop Finance helps South African firms access business finance, working directly with businesses and their trusted advisors. We are a credit broker and do not provide loans or other finance products ourselves. We can introduce you to a panel of lenders, equity funds and grant agencies. Whichever lender you choose we may receive commission from them (either a fixed fee of fixed % of the amount you receive) and different lenders pay different rates. For certain lenders, we do have influence over the interest rate, and this can impact the amount you pay under the agreement. All finance and quotes are subject to status and income. Applicants must be aged 18 and over and terms and conditions apply. Guarantees and Indemnities may be required. Swoop Finance can introduce applicants to a number of providers based on the applicants’ circumstances and creditworthiness. Swoop Finance (Pty) Ltd is registered with CIPC in South Africa (company number 2023/820661/07, registered address 21 Dreyer Street, Cape Town, South Africa, 7708).
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