How Swoop bridged cash flow gaps for an events company

Industry: Arts & Entertainment
Location: Canada, United States of America

Problem:
Cash flow gap due to upfront costs

Solution:
Working capital loan

Results: $110,000 in flexible working capital

The show must go on

At Swoop, we help businesses bridge cash flow gaps so they can stay focused on growth. This case study highlights how we supported an international event organizer facing a cash flow gap caused by the timing mismatch between paying deposits and receiving client income.

Challenge

The company specializes in producing live events for musical groups across North America and internationally. Many logistics require advance bookings, meaning deposits must be paid months before the business receives payment from clients.

This timing mismatch created a cash flow strain that limited their ability to launch new projects and benefit from early booking discounts. Securing a flexible working capital solution was essential to keep the business operating smoothly and maintain project momentum.

Need to cover upfront costs without slowing growth? Get started today. 

Solution

Swoop worked on a tight timeline to secure a $110,000 working capital solution. The flexible structure of the facility enabled the business to draw down funds as needed and pay interest only on the outstanding balance.

This flexibility allowed the company to take advantage of cost-saving opportunities, manage project timelines more effectively, and launch a time-sensitive project with strong commercial potential.

Looking for funding that adapts to your timeline? Explore working capital loans.

Result

With funding in place, the business accessed early booking discounts, strengthened its cash flow position, and expanded its project pipeline. The improved liquidity empowered them to take on additional projects and enhance their competitive position in the entertainment industry.

Don’t let cash flow gaps hold you back from lucrative opportunities. Discover how Swoop can support your growth. Click here to get started.