Swoop State of Business Survey 2024

There is huge optimism about the future of the economy, but work needs to be done on getting the right help to the businesses that need it

Each year, we survey our SMB customers to find out what matters to them, how they feel about the current and future state of business in North America and where they see the next year going.

The report highlights the following:

• Generally more optimism than RoW results last year
• Managing cash flow is a big challenge for business owners
• Traditional banks are being edged out by family/ friends and online lenders

Broadly, this snapshot of SMBs in North America suggests a very positive attitude, though there are still opportunities for business owners to be better informed.