Swoop State of Business Survey 2024

There is huge optimism about the future of the economy, but work needs to be done on getting the right help to the businesses that need it

Each year, we survey our SMB customers to find out what matters to them, how they feel about the current and future state of business in North America and where they see the next year going.

The report highlights the following:

  • Generally more optimism than RoW results last year
  • Managing cash flow is a big challenge for business owners
  • Traditional banks are being edged out by family/ friends and online lenders

Broadly, this snapshot of SMBs in North America suggests a very positive attitude, though there are still opportunities for business owners to be better informed.

Ready to grow your business?

Get started

Clever finance tips and the latest news

Delivered to your inbox monthly

Join the 95,000+ businesses just like yours getting the Swoop newsletter.

Free. No spam. Opt out whenever you like.

Our offices:

Disclaimer: Swoop Finance Ltd (Swoop) helps Canadian firms access business finance, working directly with businesses and their trusted advisors. We are a credit broker and do not provide loans or other finance products ourselves. All finance and quotes are subject to status and income. Applicants must be aged 18 and over and terms and conditions apply. Guarantees and Indemnities may be required. Swoop can introduce applicants to a number of providers based on the applicants’ circumstances and creditworthiness. Swoop may receive a commission or finder’s fee for effecting such introductions. If you feel you have a complaint, please read our complaints section highlighted above and also contained within our terms and conditions.

© Swoop 2025

Looks like you're in . Go to our site to find relevant products for your country. Go to Swoop