Definition

A finance broker is a professional who acts as an intermediary between individuals or businesses seeking financial products or services and financial institutions that provide those products or services.

What is a broker?

They help connect borrowers with lenders and assist in finding suitable financial solutions based on the borrower’s needs and financial situation.

Finance brokers can assist with various types of financial products, such as mortgages, loans, insurance, investments, and more. They have access to a network of lenders and financial institutions, which allows them to compare different options and present the most suitable choices to their clients. Additionally, they can provide advice and guidance throughout the application process, helping clients navigate the complexities of financial transactions.

In the UK, finance brokers play a crucial role in helping individuals and businesses access the right financial products and services that align with their specific requirements.

Example of using a broker

Sarah, an individual investor, wants to buy shares of a tech company, TechCo Inc., listed on the stock exchange. She decides to use the services of XYZ Brokers, a reputable brokerage firm.

1. Account setup:
   • Sarah opens a brokerage account with XYZ Brokers. This account is where she will deposit funds to buy stocks and receive proceeds from selling stocks.
2. Placing an order:
   • Sarah logs into her brokerage account and places a market order to buy 100 shares of TechCo Inc.
3. Execution by broker:
   • XYZ Brokers, acting as a broker, executes Sarah’s buy order on the stock exchange. The broker ensures that the order is filled at the prevailing market price.
4. Confirmation to Sarah:
   • XYZ Brokers sends a confirmation to Sarah, detailing the execution of her order, the number of shares bought, and the total cost.
5. Selling Shares:
   • If Sarah decides to sell her TechCo Inc. shares, she can place a sell order through her brokerage account, and XYZ Brokers will execute the order on the stock exchange.