Swoop’s top ten franchising trends for 2024

What will be the big factors shaping the franchise market next year?

At Swoop, we have helped hundreds of franchise owners realize their dreams of owning and operating their own business. In the last five years, we have seen shifts in the businesses which have proven to be popular and the factors that shape the fortunes of franchises.  

Predicting trends in the franchising industry for 2024 requires a combination of industry insights and understanding of the evolving business landscape. While specific trends may vary depending on the sector and location, several key themes are likely to shape the franchising landscape in 2024. There will always be anomalies and outliers, so if you own a franchise, you will have to decide which of these trends will impact you the most. 

1. **Tech-Driven Operations**

Technology will continue to play a central role in franchising. Franchise systems will increasingly adopt advanced POS systems, data analytics, and automation to enhance efficiency and customer experiences. Mobile apps for ordering and loyalty programs will become standard

2. **Sustainability and Green Practices** 

As environmental concerns grow, franchises will place greater emphasis on sustainability. From eco-friendly packaging to energy-efficient practices, green initiatives will be a key selling point for both consumers and potential franchisees.

3. **Health and Wellness**

Health-conscious consumers are driving a surge in wellness-focused franchises. This trend includes gyms, healthy food options, mental health services, and wellness centers. Expect to see more franchises catering to this growing market.

4. **Ghost Kitchens and Delivery-Only Concepts**

The rise of food delivery apps and changing consumer dining habits will lead to an increase in ghost kitchens and delivery-only franchise concepts. These models reduce overhead costs and are highly adaptable.

5. **Diversity and Inclusion**

Franchise brands will prioritize diversity and inclusion efforts in both their workforce and marketing strategies. Consumers are increasingly drawn to brands that reflect their values, making diversity a competitive advantage.

6. **Personalization and Customer Experience**

Franchises will leverage data to personalize customer experiences. From tailored marketing campaigns to menu suggestions, customization will be key to attracting and retaining customers.

7. **Non-Traditional Locations**

Franchises will expand beyond traditional brick-and-mortar locations. You’ll see more franchises in airports, train stations, colleges, and even within other businesses, tapping into new markets and demographics.

8. **Virtual and Hybrid Models**

In response to the lessons learned from the COVID-19 pandemic, franchises will continue to experiment with virtual and hybrid business models. This could include virtual consultations, online classes, and remote work options for franchisees

9. **Evolving Workforce Dynamics**: With the rise of the gig economy and remote work, franchisors may need to adapt their workforce strategies. This might involve more flexible employment arrangements and enhanced training for remote management.

10. **Local and Community Engagement**

Franchises will place a stronger focus on engaging with local communities. Supporting local causes, sourcing ingredients locally, and participating in community events will strengthen brand loyalty.

In 2024, the franchising industry will continue to evolve, shaped by technological advancements, changing consumer preferences, and a growing emphasis on sustainability and inclusivity. Franchise brands that embrace these trends while remaining agile and adaptable will be poised for success in the years to come. One of the most important things that any business owner can do is ensure that their funding is secure; if you need to discuss your options, visit us at Swoop.