Right at Home are a network of service providers, delivering in-home care to seniors and people with disabilities in the comforts of their own residence. The company’s stated mission is to improve the lives of those they serve, allowing their clients to retain as much independence and dignity as possible.
Established in Omaha, Nebraska in 1995, and offering franchise opportunities since 2000, Right at Home are one of the largest home care franchises in the world. Currently, they provide care services in eight countries and have almost 700 locations in operation.
Right at Home at a glance:
Right at Home state that they are seeking investors with a mindset to deliver personalised, empathetic in-home care. If this is you, and you have a net worth of at least $200,000, and liquid assets of more than $150,000, this opportunity may be of interest.
However, for those seeking a passive investment, take note that Right at Home demand their franchisees are actively engaged in the day to day running of the clinic and you will be expected to grow a positive and helpful presence for the brand and your business within the local community. With the franchisor’s permission you may be able to employ a general manager to carry out these tasks as the business reaches maturity, but initially, this is not a light-touch opportunity.
Right at Home employs a low-cost business model, with minimal infrastructure required to operate a location. The franchise owner rents (or buys) a small business office to handle administration and managerial tasks, but after that, the delivery of all care services takes place in the client’s own home. For this reason, the entry price tag is low for a business that operates across Australia. Investors can expect to pay $87,000 to $156,000 to open a new location.
After opening, the franchisee is required to pay an array of ongoing fees and charges. They include:
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| Key Costs Guide | Low | High |
|---|---|---|
| Franchise fee | $49,500 | $49,500 |
| Office rent | $2,500 | $6,150 |
| Rent deposits | $0 | $4,300 |
| Office improvements | $0 | $3,000 |
| Furniture and fixtures | $2,700 | $6,000 |
| Technology | $3,750 | $6,750 |
| Office equipment and supplies | $1,000 | $6,000 |
| Training | $3,000 | $8,000 |
Yes. According to external research, the median Right at Home investment is $123,000 and the average gross sales are $1,075,000 per clinic. Average net profit before taxes and depreciation are estimated to be 23%, ($247, 259), which is excellent. Based on these estimates, it would take less than one year to recoup your investment, but these figures are for established locations. A brand-new location will take time to recruit caregivers and secure clients. Right at Home’s own financial disclosures say the average net billings for clinics that have been in operation for 13 to 24 months is $323,000, and that it may be five years or more before you break the $1,000,000 net billings barrier.
Moderate. The Right at Home franchise failure rate for the past three years is 6%.
High margins, potential to scale rapidly, low entry cost, and a growing target market – there are over 4.2 million adults age 65+ in Australia, and this population is expected to reach 30.7 million in 2030 – make Right at Home at attractive investment proposition. The only real hurdle is the potential competition. There are over 900 Home Care Providers businesses in Australia as of 2023 and this number has been growing for the past five years. That’s a lot of carers. Investors considering a Right at Home franchise should thoroughly investigate the size of the unserved market in their proposed designated area. It isn’t just about the number of elderly residents, it’s about how many of them are not currently receiving in-home care and how many of those will be willing to do so in the future. Is there room for your new care business?
Franchisees receive a “designated area.” This is defined by zip codes and will include a population of at least 15,000 people who are age 65 and older. Right at home does not license any other franchises in the designated area, giving franchise owners an opportunity to grow without internal competition.
Right at Home provide comprehensive support to their franchisees. Available resources include:
It starts with an application. You can begin the process today. After qualification, and assuming you have completed your financial homework and you still like what you see, you will be required to make an initial investment and then begin the Right at Home training program.
Starting a new franchise can be an exciting opportunity, but it’s easy to get lost in a maze of business loan applications that can make funding your new care service like too much hard work. Instead, cut out the hassle and cut to the chase. Swoop has the best lenders for the best franchises across Australia. Just tell us what you need and leave the rest to us.
Written by
Chris is a freelance copywriter and content creator. He has been active in the marketing, advertising, and publishing industries for more than twenty-five years. Writing for Barclays Bank, Metro Bank, Wells Fargo, ABN Amro, Quidco, Legal and General, Inshur Zego, AIG, Met Life, State Farm, Direct Line, insurers and pension funds, his words have appeared online and in print to inform, entertain and explain the complex world of consumer and business finance and insurance.
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