Signarama is a franchised printing and sign-making business. They produce and sell magnetic, paper and laminated signs, plus a wide range of other products such as banners and posters, retail displays, store fronts and electric and neon signs.
Signarama began in 1986 in Farmingdale, New York and has offered franchise opportunities since 1987. Today they are claiming to be a leader in their industry, and they currently have over 1,800 locations worldwide.
Signarama at a glance:
If you have at least $60k in liquid capital and you can cover start-up costs that can be more than $300,000, then you can start a Signarama franchise. The company allows investors to designate a principal manager to take the necessary training and control the day-to-day running of your store, so this makes a Signarama franchise suitable for passive investment.
Signarama franchises come in at the affordable end of the cost spectrum, with an initial investment that can vary from $250,000 to $340,000 – a set-up cost that ranks as low.
The initial franchise fee is $49,500. Military veterans may qualify for a 20% discount off this fee.
After opening, you are required to pay an array of ongoing fees and charges. They include:
| Key Costs Guide | Low | High |
|---|---|---|
| Franchise fee | $49,500 | $49,500 |
| Training expenses | $135 | $245 |
| Real estate (rent – variable by location) | $4,500 | $7,500 |
| Leasehold improvements | $0 | $47,000 |
| Real estate service charges | $0 | $1,500 |
| Equipment package – if leased | $30,100 | $30,100 |
| Equipment package – purchased outright | $158,000 | $175,000 |
| Insurance | $1,000 | $2,000 |
| Security deposit | $0 | $3,000 |
| Additional costs – first three months | $35,000 | $55,000 |
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Yes. Average gross revenues for a Signarama franchise are $598,000 per year and franchise owners can expect to collect annual net profits that range from $80,000 to $149,000. This ranks as moderate to good and is above the average Australian franchise owner income (all Australian franchisees) of $60,000 per year.
Low to almost nil. The attrition rate for Signarama franchises in 2023 was 0%.
Low initial investment, moderate to good profits and an almost non-existent attrition rate point to a solid business opportunity. However, keep in mind that Signarama operate in a highly competitive sector, going up against other well-established competitors such as Minuteman Press. The success of your Signarama business will be heavily dependent on the location of your store. Investors are advised to thoroughly investigate their location choice for potential customers and competing businesses before buying into this franchise network.Â
Franchisees must operate from a location approved by Signarama. There is no exclusive territory. Franchisees may face competition from other Signarama franchisees, from outlets that the company owns, or from other channels of distribution or competitive brands that the franchisor controls.
Signarama support for franchisees includes:
It begins with an application. Start the process today.
Starting a new franchise can be an exciting opportunity, but it’s easy to get lost in a maze of business loan applications that can make funding your new Signarama business like too much hard work. Instead, cut out the hassle and cut to the chase. Swoop has the best lenders for the best franchises across Australia. Just tell us what you need and leave the rest to us. Get started today.
Written by
Chris is a freelance copywriter and content creator. He has been active in the marketing, advertising, and publishing industries for more than twenty-five years. Writing for Barclays Bank, Metro Bank, Wells Fargo, ABN Amro, Quidco, Legal and General, Inshur Zego, AIG, Met Life, State Farm, Direct Line, insurers and pension funds, his words have appeared online and in print to inform, entertain and explain the complex world of consumer and business finance and insurance.
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