Signarama franchise

Hassle-free business loans to start your Signarama franchise.

Signarama is a franchised printing and sign-making business. They produce and sell magnetic, paper and laminated signs, plus a wide range of other products such as banners and posters, retail displays, store fronts and electric and neon signs.

Signarama business details

Signarama began in 1986 in Farmingdale, New York and has offered franchise opportunities since 1987. Today they are headquartered in West Palm Beach, Florida. Claiming to be a leader in their industry, the company operates across the US and in 30 other countries. They currently have over 380 US locations and more than 270 outlets in international markets, including Canada, the UK, France and Australia.

Signarama at a glance:

  • US stores: Approximately 380
  • Required Investor net worth: Not stated
  • Required investor liquid cash: $60,000
  • Min. investment: $250,000
  • Max. investment: $340,000
  • Standard franchise term: 35 years

Can I start a Signarama franchise?

If you have at least $60k in liquid capital and you can cover start-up costs that can be more than $300,000, then you can start a Signarama franchise. The company allows investors to designate a principal manager to take the necessary training and control the day-to-day running of your store, so this makes a Signarama franchise suitable for passive investment.

How much does a Signarama franchise cost?

Signarama franchises come in at the affordable end of the cost spectrum, with an initial investment that can vary from $250,000 to $340,000 – a set-up cost that ranks as low.

The initial franchise fee is $49,500. Military veterans may qualify for a 20% discount off this fee.

After opening, you are required to pay an array of ongoing fees and charges. They include:

  • Royalty fee: Greater of $500 per month or a commission of 2% to 6% of gross sales
  • Marketing fund fee: $800 or 1% of gross sales
  • POS software license fee: $219 per month
  • Employee training fee: $225 per trainee plus travel and accommodation costs
  • Renewal fee: $15,000 or 25% of current franchise fee
  • Financial review fee: $600 plus 18% of underpayment
  • In-store technology fee: $142 per month
  • Technology fee: $125 per month
  • Conference/expo fee: $50 per month

Estimated key costs to open a Signarama franchise:

Key Costs GuideLowHigh
Franchise fee$49,500$49,500
Training expenses $135$245
Real estate (rent – variable by location)$4,500$7,500
Leasehold improvements$0$47,000
Real estate service charges$0$1,500
Equipment package – if leased$30,100$30,100
Equipment package – purchased outright$158,000$175,000
Insurance$1,000$2,000
Security deposit$0$3,000
Additional costs – first three months$35,000$55,000

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Are Signarama franchises profitable?

Yes. Average gross revenues for a Signarama franchise are $598,000 per year and franchise owners can expect to collect annual net profits that range from $80,000 to $149,000. This ranks as moderate to good and is above the average US franchise owner income (all US franchisees) of $60,000 per year.

What is the failure rate for a Signarama franchise?

Low to almost nil. The attrition rate for Signarama franchises in 2023 was 0%.

Why should you start a Signarama franchise?

Low initial investment, moderate to good profits and an almost non-existent attrition rate point to a solid business opportunity. However, keep in mind that Signarama operate in a highly competitive sector, going up against other well-established and US-wide competitors such as Minuteman Press, Creative Circle and FastSigns International. The success of your Signarama business will be heavily dependent on the location of your store. Investors are advised to thoroughly investigate their location choice for potential customers and competing businesses before buying into this franchise network. 

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What are the franchise territory policies for Signarama?

Franchisees must operate from a location approved by Signarama. There is no exclusive territory. Franchisees may face competition from other Signarama franchisees, from outlets that the company owns, or from other channels of distribution or competitive brands that the franchisor controls.

What franchise resources does Signarama offer?

Signarama support for franchisees includes:

  • Training:  At least two weeks prior to opening their Signarama center, franchisees must attend and complete the training program held at Signarama’s corporate headquarters in West Palm Beach, Florida. In addition to this, a Signarama representative will be on-site at the franchise location for an additional 80 hours of training during the set-up period. (Franchisees are solely responsible for training their own representatives and employees). Signarama visits franchisees in their store, or via virtual methods, at least once each year in order to ascertain the progress of the store and to assist them. The company also provides one regional meeting per year and conducts seminars relating to the improved operation of Signarama centers.
  • Marketing support: Signarama provides promotional and other marketing support for their franchisees.
  • Third-party financing: Signarama provides limited financial support for investors seeking franchise funding. Instead you may be able to obtain economical and flexible funding solutions from the many independent funders who provide business loans to franchise operators.

What is the process for starting a Signarama franchise?

It begins with an application. Start the process here.

Secure franchise funding with Swoop

Starting a new franchise can be an exciting opportunity, but it’s easy to get lost in a maze of business loan applications that can make funding your new Signarama business like too much hard work. Instead, cut out the hassle and cut to the chase. Swoop has the best lenders for the best franchises across the US. Just tell us what you need and leave the rest to us.

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Testimonials

Written by

Chris Godfrey

Chris is a freelance copywriter and content creator. He has been active in the marketing, advertising, and publishing industries for more than twenty-five years. Writing for Wells Fargo Bank, Visa, Experian, Ebay, Flywire, insurers and pension funds, his words have appeared online and in print to inform, entertain and explain the complex world of US consumer and business finance.

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At Swoop we want to make it easy for SMEs to understand the sometimes overwhelming world of business finance and insurance. Our goal is simple – to distill complex topics, unravel jargon, offer transparent and impartial information, and empower businesses to make smart financial decisions with confidence.

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Article sources
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Swoop requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate.

Franchise funding: https://swoopfunding.com/us/blog/funding-your-franchise-a-guide-for-franchisees/

Profitability: https://sharpsheets.io/blog/signarama-franchise-sales-costs-profits/

Owner income: https://www.glassdoor.com/Salary/Signarama-Owner-Salaries-E235870_D_KO10,15.htm

Signarama franchise application: https://signaramafranchise.com/get-started/

Signarama: https://signaramafranchise.com/

Failure rate: https://www.franchimp.com/?page=franchisor&id=101664

Competitors: https://www.zippia.com/signarama-careers-62516/revenue/#

Set-up costs: https://www.franchisedirect.com/directory/signarama/ufoc/200/

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