Batteries Plus franchise

Hassle-free business loans to start your Batteries Plus franchise.

Batteries Plus is a national retail operator. Via a network of franchised stores, targeting both commercial and private customers, they sell goods and services to support the growing replacement battery market.

Batteries Plus business details

Launched in 1988, and headquartered in Hartland, Wisconsin, Batteries Plus have offered franchise opportunities since 1992. Selling batteries, chargers, cell-phone repair services, lighting services and other related products, they claim to be the number one specialist battery provider in the US and say the total market for these products and services was worth more  than $650 billion in 2023.

Batteries Plus at a Glance

  • US stores: Approximately 730
  • Required Investor net worth: +$350,000
  • Required investor liquid cash: +$150,000
  • Min. investment: $200,000
  • Max. investment: $465,000
  • Standard franchise term: 10 years

Can I start a Batteries Plus franchise?

You’ll need at least $150k in liquid cash and have a minimum net worth of $350,000. Additionally, although the company says you don’t have to be a techie to own a Batteries Plus franchise, it won’t hurt to have a fond liking for electricals, batteries and technical components. Note that even if you designate a full-time manager to take the training programs and run your store for you, Batteries Plus still demands that the franchise owner (you) completes certain elements of the training and maintains overall control of the store. This means a Batteries Plus franchise may not be suitable for investors seeking passive investment. 

How much does a Batteries Plus franchise cost?

Starting a Batteries Plus franchise is not something you can do with loose change. Estimated starting costs range from $200,000 to $465,000 for a full bells and whistles package. That ranks the franchise set-up cost as moderate

The initial franchise fee is $15,000 to $49,500.  Military veterans can claim up to $10,000 off their initial franchise fee.

After opening, you are required to pay an array of ongoing fees and charges. They include:

  • Royalty and service fee: 5% of total net revenues
  • National marketing and promotional fee: 1% total net revenues 
  • Digital marketing and promotion: Greater of 3% of net revenues or ‘minimum store fee’
  • Advertising/marketing co-operative: Greater of 3% of net revenues or ‘minimum store fee’
  • Software support: $458 per month
  • Store relocation fee: $5,500
  • Store relocation marketing fee: $6,000 to $20,000
  • Renewal fee: 20% of current initial franchise fee

Estimated key costs to open a Batteries Plus franchise:

Key Costs GuideLowHigh
Franchise fee$15,000$49,500
Real estateVariesVaries
Leasehold improvements$0$80,000
New store marketing campaign contribution$13,000$20,000
Equipment, fixtures and signs$28,000$52,000
Exterior signage$16,900$15,700
Initial inventory$30,500$77,600
Miscellaneous supplies$2,000$5,000
Retail management system$39,000$41,000
Other costs – three months$50,000$60,000

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Are Batteries Plus franchises profitable?

They can be. Batteries Plus say the top 75% of their franchised stores average $1,010,000 per year in total revenues, although other sources claim average turnover of $750,000 per store. The average annual salary for a Batteries Plus store owner ranges from $64k to $103k per year – this is not spectacular, but it is above the average franchise owner income (all franchised businesses in the US) of $60,000 per year.

What is the failure rate for a Batteries Plus franchise?

After suffering a large drop during the pandemic, the store count for Batteries Plus has been slowly climbing again, although 29 locations closed in 2023 as 30 new stores opened. The failure rate for this franchise ranges from 5% in the first year to 12% in year three, ranking as moderate to high.

Why should you start a Batteries Plus franchise?

Modest start-up costs, a protected territory and acceptable income levels indicate that a Batteries Plus franchise could be a solid investment opportunity – even if the average failure rate at 12% by year three is concerning. Overall, if you like the idea of getting deep into the world of gizmos and electronics and you’re not expecting to make a fortune, this could be the franchise for you.

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What are the franchise territory policies for Batteries Plus?

Franchisees receive a ‘protected area’ representing an area equal to the lesser of a three-mile radius or 150,000 people surrounding the location of the store. During the contract term, if franchisees are complying with the provisions of their franchise agreement, the company will not establish any other franchised or company-owned full-service Batteries Plus store in the protected area.

What franchise resources does Batteries Plus offer?

Batteries Plus support for franchisees includes:

  • Training: Batteries Plus provides initial training, startup and commercial sales effectiveness training programs at the franchisor’s corporate training center in Pewaukee, Wisconsin and online. Initial startup training lasts two weeks. Before opening a store, franchisees or a proposed employee must successfully complete the device repair training program that takes place over three days. For new franchisees opening their first store, two individuals must participate in the program. After franchisees open their store, each new store manager must attend and successfully complete one or more of the training programs that the company designates. 
  • Marketing support: Batteries Plus provides promotional and other marketing support for their franchisees.
  • Third-party financing: Batteries Plus provides no financial support for investors seeking franchise funding. Instead, you could obtain economical and flexible funding solutions from the many independent funders who provide business loans to franchise operators.

What is the process for starting a Batteries Plus franchise?

It begins with an application. Start the process here.

Secure franchise funding with Swoop

Starting a new franchise can be an exciting opportunity, but it’s easy to get lost in a maze of business loan applications that can make funding your new battery and electronics business like too much hard work. Instead, cut out the hassle and cut to the chase. Swoop has the best lenders for the best franchises across the US. Just tell us what you need and leave the rest to us.

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Written by

Chris Godfrey

Chris is a freelance copywriter and content creator. He has been active in the marketing, advertising, and publishing industries for more than twenty-five years. Writing for Wells Fargo Bank, Visa, Experian, Ebay, Flywire, insurers and pension funds, his words have appeared online and in print to inform, entertain and explain the complex world of US consumer and business finance.

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Swoop requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate.

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