Definition

The Better Business Bureau (BBB) is a nonprofit organisation that aims to promote trust and transparency between businesses and consumers in the marketplace. 

What is the Better Business Bureau?

The BBB operates independently in North America, with local offices across the United States, Canada, and Mexico. The BBB’s mission is to be the leader in advancing marketplace trust. Some of its other functions include:

The BBB assigns ratings to businesses based on various factors, including the number and nature of consumer complaints, government actions against the business, and the business’s responsiveness to complaints. Ratings range from A+ (highest) to F (lowest), reflecting the BBB’s assessment of a business’s trustworthiness and reliability. These ratings and complaint data are publicly available on BBB’s website.

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