Anytime Fitness claims to be the world’s largest and fastest-growing health club franchise and they are considered a giant in the fitness and wellness industry. They have more than 560 locations across Australia as of March 2024.
Anytime Fitness offers 24/7 customer access to franchised fitness centres that provide one to one and group exercise programs, coaching, recovery training and other services such as automated tanning booths, vending services, and reciprocal benefits between centres. They have more than 5,000 locations around the world and claim a presence on all seven continents. The company has offered franchise opportunities since 2002.
Anytime Fitness at a glance:
Anytime Fitness are seeking franchisees with a net worth of at least $300,000, liquid assets of $100k, and a willingness to spend up to $1 million to get their new fitness business off the ground. The company says you don’t need previous fitness industry experience to qualify, but they ask that franchisees are passionate about fitness and are excited to help others achieve their wellness goals. Franchisees are also expected to play an active role in building and managing the business, which means this opportunity is not suitable for passive investment.
Start-up costs for an Anytime Fitness centre range from $350,000 to $975,000 depending on the size and location of your facility. This type of cost ranks as moderate to high.Â
The initial franchise fee is $42,500. Military veterans may receive a 10% discount off the franchise fee and there are also fee discounts for opening multiple locations:
After opening, you are required to pay an array of ongoing fees and charges. They include:
| Key Costs Guide | Low | High |
|---|---|---|
| Franchise fee | $5,000 | $25,000 |
| Real estate brokerage fees | $0 | $10,000 |
| Construction costs/leasehold improvements | $25,000 | $405,000 |
| New store map package expenditures | $0 | $1,050 |
| Furniture and fixtures | $37,000 | $320,000 |
| Information system | $0 | $30,000 |
| On-site support | $0 | $2,500 |
| On-site installation fee | $0 | $5,000 |
| Technology and maintenance | $0 | $1,125 |
| Signage | $8,000 | $30,000 |
| First month’s rent | $0 | $5,000 |
| Security deposit, other deposits and insurance | $1,000 | $8,500 |
| Opening inventory and supplies | $2,000 | $10,000 |
| Training expenses | $2,000 | $30,000 |
| Grand opening expenses | $3,000 | $10,000 |
| Miscellaneous expenses | $2,500 | $20,000 |
| Additional costs – first three months | $15,000 | $50,000 |
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Yes, but only modestly. Average annual revenues for Australian-based Anytime Fitness franchises were $384,958 in 2023. The typical profit margin for this industry is 15%, which equates to $57,743 on these revenues. This is respectable, but below the average Austrlian franchisee annual income (all franchises) of $60,000 per year. This may be why more than 60% of Anytime Fitness franchisees own more than one location.
Low to moderate. The failure rate for an Anytime Fitness franchise is 3% in the first year, rising to 10% by year three.
Anytime Fitness support for franchisees includes:
Millions of people aged six or over used gyms and health clubs in Australia in 2022. It seems there are no shortages of folks seeking to lose weight, get fit and enjoy the gym and exercise routine. What does this mean to you? It means that with a large potential customer base, respectable profits, a moderate failure rate and start-up costs that begin at an affordable $350k, an Anytime Fitness franchise has the makings of a solid business opportunity.Â
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Chris is a freelance copywriter and content creator. He has been active in the marketing, advertising, and publishing industries for more than twenty-five years. Writing for Barclays Bank, Metro Bank, Wells Fargo, ABN Amro, Quidco, Legal and General, Inshur Zego, AIG, Met Life, State Farm, Direct Line, insurers and pension funds, his words have appeared online and in print to inform, entertain and explain the complex world of consumer and business finance and insurance.
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