Anytime Fitness franchise

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Anytime Fitness claims to be the world’s largest and fastest-growing health club franchise and they are considered a giant in the fitness and wellness industry. 

Anytime Fitness business details

Anytime Fitness is a business based in Woodbury, Minnesota. They offer 24/7 customer access to franchised fitness centers that provide one to one and group exercise programs, coaching, recovery training and other services such as automated tanning booths, vending services, and reciprocal benefits between centers. They have more than 5,000 locations around the world and claim a presence on all seven continents. The company has offered franchise opportunities since 2002.

Anytime Fitness at a glance:

  • UK stores: More than 180 
  • Required Investor net worth: £380,000
  • Required investor liquid cash: £225,000
  • Min. investment: £170,000
  • Max. investment: £600,000
  • Standard franchise term: 5-10 years

Can I start an Anytime Fitness franchise?

Anytime Fitness are seeking franchisees with a net worth of at least £380,000, liquid assets of £225k, and a willingness to spend up to £600,000 to get their new fitness business off the ground. The company says you don’t need previous fitness industry experience to qualify, but they ask that franchisees are passionate about fitness and are excited to help others achieve their wellness goals. Franchisees are also expected to play an active role in building and managing the business, which means this opportunity is not suitable for passive investment.

How much does an Anytime Fitness franchise cost?

Start-up costs for an Anytime Fitness centre range from £170,000 to £600,000 depending on the size and location of your facility. This type of cost ranks as moderate to high. 

The initial franchise fee is £122,000. Military veterans may receive a 10% discount off the franchise fee and there are also fee discounts for opening multiple locations:

  • Two locations: £37,500 each
  • Three or four locations: £32,500 each
  • Additional locations: £27,500 each

After opening, you are required to pay an array of ongoing fees and charges. They include:

  • Royalty fee: 5% to 6% of net sales
  • Digital fee: 1.5% of all internet (app) derived sales
  • Marketing fund: 5% net sales, (non-traditional outlets pay 25% of 5% fee)
  • Papa Card transactions: 2% Papa Card redemptions
  • Co-op contributions: Minimum 2% net sales 
  • Local advertising fund: Minimum 8% net sales
  • On site installation fee: £2,500 for standard 2-day installation, then £1,000 per extra day
  • Software maintenance fee: £375 per month
  • Help desk: Flat £80 per month
  • Training fee: £150 per year
  • Renewal fee: £1,000 to £4,000
  • Transfer fee: £4,000

Estimated key costs to open an Anytime Fitness franchise (new store):

Key Costs GuideLowHigh
Franchise fee£122,000£122,000
Real estate brokerage fees£0£10,000
Construction costs/leasehold improvements£25,000£405,000
New store map package expenditures£0£1,050
Furniture and fixtures£37,000£320,000
Information system£0£30,000
On-site support £0£2,500
On-site installation fee£0£5,000
Technology and maintenance£0£1,125
First month’s rent £0£5,000
Security deposit, other deposits and insurance£1,000£8,500
Opening inventory and supplies£2,000£10,000
Training expenses£2,000£30,000
Grand opening expenses£3,000£10,000
Miscellaneous expenses£2,500£20,000
Additional costs – first three months£15,000£50,000

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Are Anytime Fitness franchises profitable?

Yes, but only modestly. Average annual revenues for an Anytime Fitness franchises were £384,958 in 2023. The typical profit margin for this industry is 15%, which equates to £57,743 on these revenues. This is respectable, but below the average UK franchisee annual income (all franchises) of £60,000 per year. This may be why more than 60% of Anytime Fitness franchisees own more than one location.

What is the failure rate for an Anytime fitness franchise?

Low to moderate. The failure rate for an Anytime Fitness franchise is 3% in the first year, rising to 10% by year three.

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What are the franchise territory policies for Anytime Fitness?

Anytime Fitness support for franchisees includes:

  • Training: Anytime Fitness offers a training program that consists of remote learning and classroom training , followed by job-shadowing training held at a location that the company designates. The principal operator of the business must attend and complete training to the franchisor’s satisfaction before the franchisee opens their Anytime Fitness centre. If the principal operator is not also a principal owner, then the principal owner of the business must also attend and complete the training to the franchisor’s satisfaction before the Anytime Fitness centre is opened. After the first year of operation, franchisees must attend additional training to earn continuing engagement credits.
  • Marketing support: Anytime Fitness provides promotional and other marketing support for their franchisees.
  • Third-party financing: Anytime Fitness provides no financial support for investors seeking franchise funding. However, you may be able to obtain more economical and flexible funding solutions from the many independent funders who provide business loans to franchise operators.

Why should you start an Anytime Fitness franchise?

It seems there are no shortages of folks seeking to lose weight, get fit and enjoy the gym and exercise routine. What does this mean to you? It means that with a large potential customer base, respectable profits, a moderate failure rate and start-up costs that begin at an affordable £400k, an Anytime Fitness franchise has the makings of a solid business opportunity. 

What is the process for starting an Anytime Fitness franchise?

It begins with an application. Start the process today.

Secure franchise funding with Swoop

Starting a new franchise can be an exciting opportunity, but it’s easy to get lost in a maze of business loan applications that can make funding your new fitness business like too much hard work. Instead, cut out the hassle and cut to the chase. Swoop has the best lenders for the best franchises across the UK. Just tell us what you need and leave the rest to us.

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Written by

Chris Godfrey

Chris is a freelance copywriter and content creator. He has been active in the marketing, advertising, and publishing industries for more than twenty-five years. Writing for Barclays Bank, Metro Bank, Wells Fargo, ABN Amro, Quidco, Legal and General, Inshur Zego, AIG, Met Life, State Farm, Direct Line, insurers and pension funds, his words have appeared online and in print to inform, entertain and explain the complex world of consumer and business finance and insurance.

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