Rate of return

Definition

The rate of return (RoR) is a financial metric used to evaluate the profitability or performance of an investment over a specific period of time.

What is rate of return?

Rate of return is expressed as a percentage and provides insight into the gain or loss generated from an investment relative to the initial amount invested.

There are several types of rates of return, each serving different purposes:

  1. Simple rate of return: The simple rate of return is the most basic form of measuring investment performance. It is calculated using the following formula:Simple RoR = (net profit / initial investment) x 100%
  1. Annualised rate of return: The annualised rate of return accounts for the time value of money and is useful for comparing investments with different time horizons
  2. Total rate of return: The total rate of return encompasses all forms of return from an investment, including capital appreciation, dividends, interest, and other income. It is expressed as a percentage and is calculated using the following formula:Total RoR = (total gain / initial investment) x 100%
    If you want ti calculate your rate of return, try our calculator today.
  1. Risk-adjusted rate of return: This metric factors in the level of risk associated with an investment. It’s important because higher returns often come with higher risk. 

Understanding the rate of return is crucial for investors, as it allows them to assess the performance of their investments, compare different investment opportunities, and make informed decisions about where to allocate their capital. 

Example of rate of return

John purchases 100 shares of stock in Company XYZ at $50 per share, investing a total of $5,000. One year later, he sells the shares for $60 each.

Now we can calculate the rate of return:

Gain = ($60 x 100) – ($50 x 100)

Gain = $6,000 – $5,000 = $1,000

Rate of return = ($1,000 / $5,000) x 100%  = 20%

In this example, John’s rate of return on his investment in Company XYZ is 20%. This means he earned a 20% profit on his $5,000 investment over one year.

If you want to calculate your investment’s rate of return, try our calculator today.

Ready to grow your business?

Clever finance tips and the latest news

Delivered to your inbox monthly

Join the 110,000+ businesses just like yours getting the Swoop newsletter.

Free. No spam. Opt out whenever you like.

Disclaimer: Swoop Funding LLC (“Swoop”) is a financial technology platform and commercial finance broker, not a lender. Swoop does not provide loans or make credit decisions. We match US-based firms with third-party lenders, equity funds, and grant agencies. All financing is subject to lender credit approval and the specific terms and conditions of the funding provider.

Broker Compensation Disclosure: Swoop provides its platform and matching services to applicants at no direct cost. We receive compensation in the form of a commission or referral fee from the finance providers in our network upon successful placement. This compensation may vary by provider and product. In certain instances, the commission paid to Swoop may influence the interest rate or terms offered by the lender, which can affect the total amount payable under your agreement.

Credit Authorization & FCRA Notice: By submitting an application or registering an account, you provide “written instructions” to Swoop under the Fair Credit Reporting Act (FCRA) to obtain your personal and/or business credit profile from consumer reporting agencies. This information is used solely to evaluate your eligibility for financing and to match you with appropriate lenders in our network.

State-Specific Disclosures:

Florida & Utah: Swoop complies with state commercial financing disclosure laws regarding the transparency of terms for non-real estate secured commercial transactions.

Entity Information: Swoop Funding LLC is a Delaware limited liability company. US Headquarters: 43 W 23rd St, New York, NY 10010, United States. Contact: hello@swoopfunding.com

General Terms: Applicants must be 18 years of age or older. All firms must be registered and operating within the United States. SBA loans are issued by private lenders and guaranteed by the U.S. Small Business Administration; Swoop is not a government agency. Please review our Terms of Use and Privacy Policy for full details.

If you have a complaint, please refer to our Complaints Policy.

© Swoop 2026

Looks like you're in . Go to our site to find relevant products for your country. Go to Swoop