Swoop's editorial policy

Our goal is to make it easy for SMEs to understand the sometimes overwhelming world of business finance. We aim to simplify the complexities, make information transparent, demystify the jargon, and empower customers to confidently make smart financial decisions.

Since we started our journey in 2018, we have helped tens of thousands of SMEs acquire funding. The first step to acquiring the right funding for your business is to understand the myriad of options available to UK SMEs. At Swoop, we feel it’s important to share the process that goes into writing all of the articles that appear on our website.

Our core editorial principles

Empowerment

Our goal is to demystify business finance and make it accessible for everyone, no matter their level of financial literacy. We aim to provide reliable and up-to-date information so you can make informed decisions with confidence. 

Accuracy

We prioritise factual correctness and clarity throughout all of our website content, with frequent reviews taking place to reflect changes in the industry to ensure accuracy at all times. Further to this, to ensure we provide only the highest quality and accurate content, we collaborate with experts in the field, and feature their credentials publicly for you to see. We take any mistakes, inaccuracies or misrepresentations seriously, and we act quickly to rectify them if our readers point them out.

Inclusivity

Swoop is for everyone. When it comes to financial products and policy, we provide the facts and put them into context. Our research is thorough and impartial; we are not advocating for any particular economic or political stance. We strive to create content that is inclusive and respectful of all people, regardless of age, nationality, religion, gender identity, sexual orientation, ethnicity, relationship status, physical and mental abilities, or family type.

Transparency

We strive for all of our content to be written and/or reviewed by financial experts. Where content has been authored by an expert, we will clearly label this content as being written and verified by a human. We link to each author bio for you to verify their background and understand why they’re in a position to offer this information.

In the age of ChatGPT, however, we appreciate that some content can and will be written by AI; we will also clearly label this content as written by AI and will acknowledge both situations where content has been, or has yet to be, reviewed by a human. Get in touch if you’d like to further understand our approach to the use of AI in content. All of our writers are required to uphold our strict editorial guidelines and are screened by member of our expert team.

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Simplicity and security

Simplicity and security are at the heart of all we do here at Swoop. That’s why we’ve made joining and working with us as safe, simple and friendly as possible. We've created smart matching technology (which you can access via our easy-to-use dashboard) and we combine this with real people at the end of the phone. They want to share their financial knowledge and insights with you, and they'll always put you - and your security - first.

  • Trusted. We’re a chosen partner to multiple banks and financing partners in Australia

  • Bank-grade security. Your important personal and business information is encrypted and protected with the same industry leading technologies that are used by banks.

  • Protected. We use measures like double-factor authentication designed to protect access to your account and personal information.

  • Top marks. By order of the Competition and Markets Authority we have been chosen to help businesses like yours find the best funding and savings solutions.

  • We’re regulated as an Account Information Services Provider. Swoop Finance Limited operates with integrity and is fully authorised and regulated by the Financial Conduct Authority as an Account Information Services Provider (reference number 833145).

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Disclaimer: Swoop Finance Pty Ltd (ABN 52 644 513 333) helps Australian firms access business finance, working directly with firms and their trusted advisors. We are a credit broker and do not provide finance products ourselves. All finance and quotes are subject to status and income. Applicants must be aged 18 and over and terms and conditions apply. Guarantees and Indemnities may be required. Swoop Finance Pty Ltd can introduce applicants to a number of providers based on the applicants’ circumstances and creditworthiness, we may receive a commission or finder’s fee for effecting such introductions. Swoop Finance Pty Ltd does not provide any kind of advice and in giving you information about providers products, we are not making any suggestion or recommendation to you about a particular product. Offers of finance are subject to a separate assessment process by the provider and subject to their terms and conditions. If you feel you have a complaint, please read our complaints section which is contained within our terms and conditions.

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