Funding adds spice to growing condiment brand

Funding adds spice to growing condiment brand

Moi Moi Sauce needed security to grow with confidence. Swoop found the perfect accompaniment.

The challenge: 

Founded by Arron Maddix, Moi Moi Sauce is a sustainable and environmentally friendly brand offering a selection of hot sauces to its customers. Alongside this, they have also created a pop-up restaurant business, with long term ambitions to turn this venture into an event catering company. 

With customer sales increasing, Arron knew the next step was to invest more in the business, but needed some extra capital to achieve this. 

The solution: 

Having met Neil Dillon, Swoop’s Head of Equity, on a Virgin Step Up course, Arron decided to solicit Swoop’s help in his search for funding. Working with David from the Swoop team, he explored a number of potential routes, and settled on an advance funding option via YouLend. This solution provided a Merchant Cash Advance of £12,000 for unexpected expenses, which in turn gave Moi Moi Sauce the extra security it needed for the business to grow. 

The results:

Having secured the cash advance, the business was more cash flow stable. They will be moving to a new kitchen soon and scaling up in terms of production to a factory in Milton Keynes. With plans to create a sustainable recycling system connected to Moi Moi Sauce bottles, they are excited about the next steps in their business plan. 

Client testimonial:

“Swoop is very good at managing your expectations, helping you to remain realistic about the funding opportunities available to you.”

“They provide support throughout the process so you don’t feel like you’re just attached to a capital fund company.”

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