Case Study: Holy Moly Dips

Case Study: Holy Moly Dips

The challenge

Mexican food fans Gaz and Tom made it their mission to create a range of 100% natural guacamole and avocado-based dips, after a discussion about why you couldn’t buy delicious guacamole in supermarkets.

They had the basis of a great idea in Holy Moly Dips, but no idea how to make it a reality. They needed funding and advice in order to design and make their product, bring it over from Mexico and get it into UK supermarkets. And they needed to understand more about the commercial, financial and operational pitfalls they might face as an SME.

The solution

The Holy Moly Dips duo discovered Swoop through an entrepreneurial accelerator.

Over the last two years, Swoop has helped the Holy Moly Dips team in a multitude of ways, by listening to what they need and where they want to go, and helping them to find investors, partners and people who can support them in doing so. They have utilised a range of Swoop’s services, including financing, trade financing and tier one investment.

Swoop has also linked Gaz and Tom up with a network of people who have been through similar experiences launching startups, or who have similar businesses – and now they all help each other.

The results

Holy Moly Dips has become the first company in the UK that has introduced 100% natural guacamole and avocado-based dips into the big supermarkets. It is sold in Waitrose, Sainsbury’s, Ocado and Wholefoods, and more than 100 other stores.

Everything is made in Mexico on a family-owned orchard and the company uses the very latest in packaging technology. Its 100% natural ethos has ensured Holy Moly Dips have no preservatives or additives, do not go through a glass flushing process, and taste just as good as homemade versions.

Holy Moly Dips will not be stopping there; its customers are crying out for more ‘free-form’ healthy produce, and the business has a big ambition for growth, which it will be relying on Swoop to assist with.

Client testimonial

Gaz said:

“The really good thing about Swoop is that it doesn’t just give you a service and leave you to go and do it. Its people are very, very interested, invested and genuinely care about how we are doing. They understand where we’ve come from, where we’re going and what we want to achieve. Swoop understands the best options for us in terms of realising our ambition and knowing what it will take to get us from A to B.
Companies like Swoop are so important to the lifeblood of the UK economy. It’s great to have Swoop as a partner. We worked with them really well in the past and we are looking forward to working with them again in the future.”

Visit Holy Moly Dips at

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