Case study: Nimble Babies

Case study: Nimble Babies
Child friendly cleaning products

The challenge:

Nimble Babies was founded by professional chemist Von Sy. When his sister mentioned that his niece’s milk bottles had gone cloudy and she struggled to get them really clean, Von set about finding a solution. He launched Nimble Babies’ first product – Milk Buster – in 2015.

Von knew the next step would be to launch more plant-based cleaning products but, having spent all his money on the launch of Milk Buster, he needed to source additional funds before he could do so.

The solution:

Swoop stepped in, helping Von to navigate the daunting funding process and introducing him to potential funding sources ranging from tier 1 to invoice finance. Following a series of meetings and phone calls to find out more about the potential funding routes, Von decided that the best approach for Nimble Babies would be to opt for an equity funding option. This ensured that he would benefit from the advice of experienced mentors while having the reassurance of good cash flow and enough working capital to fulfil large orders from retailers and distributors.

The results:

Thanks to the possibilities that funding has opened up, multi-award-winning Nimble Babies now has 10 plant-based cleaning products in its portfolio. It is available in 87 Boots stores around the UK, as well as on, and Nimble Babies also exports to several overseas markets and hopes to soon be stocked in many more of Boots’ 2,500 stores nationwide, as well as other high street retailers.

Client testimonial:

Von said:
“I needed to find investors who would believe in my vision. Thank goodness I eventually found them with the help of Swoop!

The Swoop team was great in teaching me about the whole funding process, which was very confusing and daunting for someone who’s never done it before. They suggested funding sources that I’d never even heard of, and it was like having my own internal fundraising team who did all the research and contacting for me! All I needed to do was to turn up to the meetings and dial in for the phone calls they arranged, which was so helpful given that I was having to run the business at the same time.

A growing business is like a growing baby with a growing appetite, so having funding and financing available will be key in taking the business further!”.

Visit Nimble Babies at

Ready to grow your business?

Get started

Clever finance tips and the latest news

delivered to your inbox, every week

Join the 70,000+ businesses just like yours getting the Swoop newsletter.

Free. No spam. Opt out whenever you like.

We work with world class partners to help us support businesses with finance

Looks like you're in . Go to our site to find relevant products for your country. Go to Swoop No, stay on this page