Be-Hookd – George James | Take The Plunge Podcast

We are thrilled to introduce George James, CEO of Be-Hookd, for the thirteenth instalment of our “Take the Plunge” podcast season 2. Be-Hookd are experts in managing the online presence of the world’s leading entertainment talent and their relationships with audiences and brands.

Tune in to hear Ciaran and George discuss:

  • The freedom that comes with owning a business
  • How crucial a good relationship with customers is
  • Evolution of roles as companies grow
  • Be-Hookd’s future plans

Play Podcast on Spotify or iTunes, or watch it on Youtube above.

If you are looking to startup your own business, register an account or sign in to Swoop. You can discover all the funding opportunities across loans, equity and grants available to your business, or get in touch with our team of experts who can offer you support and guidance. 


Useful resources
‘The cheque’s in the post’: how to get paid on time
Start me up: how to find investment for your startup
How securing startup funding changes the mindset of a new business
Time to invest in your SME

Ready to grow your business?

Get started

Clever finance tips and the latest news

Delivered to your inbox monthly

Join the 110,000+ businesses just like yours getting the Swoop newsletter.

Free. No spam. Opt out whenever you like.

We work with world class partners to help us support businesses with finance

Swoop Finance Limited helps UK firms access business finance by working directly with businesses and their trusted advisors. We act as a credit broker, not a lender, and do not provide loans or finance products ourselves. We introduce applicants to a panel of lenders, equity funds, and grant agencies based on individual circumstances and creditworthiness.
Commission Disclosure: We typically receive a commission from the finance provider (either a fixed fee or a fixed percentage of the amount you receive) upon successful placement. Different providers pay different rates. For certain lenders, we may have influence over the interest rate, which can impact the total amount payable under your agreement.
Regulatory Information:

  • FCA: Authorised and regulated by the Financial Conduct Authority as a credit broker (FRN: 936513) and registered as an Account Information Services Provider (Ref: 833145).

  • ICO: Registered with the Information Commissioner’s Office (Ref: ZA600162); registration can be verified at ico.org.uk.

  • Company Details: Registered in England & Wales with Companies House (No. 11163382). Registered Address: The Stable Yard, Vicarage Road, Stony Stratford, Milton Keynes, MK11 1BN. VAT Number: 300080279.

Terms: All finance and quotes are subject to status, income, and terms and conditions. Applicants must be aged 18 or over. Guarantees and indemnities may be required. Please refer to our terms and conditions and our complaints procedure for further details.

© Swoop 2026

Looks like you're in . Go to our site to find relevant products for your country. Go to Swoop