Senior CRM Executive (Marketing)

Location: London / remote
Department: Marketing
Reports To: CRM Marketing Manager

Swoop is a dynamic and rapidly growing fintech company that empowers businesses with access to tailored finance solutions. Our mission is to simplify and optimize the funding process for businesses, helping them thrive and grow. We are looking for a talented Senior CRM Executive to join our marketing team and work alongside our funding managers, playing a crucial role in driving targeted campaigns and CRM engagement strategies.

At Swoop, we prioritise data-driven decision-making to optimise our marketing strategies and deliver exceptional customer experiences. As the Senior CRM Executive will report into the CRM Marketing Manager working within the global marketing team, but collaborating on a daily basis with key stakeholders around the business. The role is a collaborative role and will require building close relationships with internal teams including; funding managers, growth team, data team, CRM team, operations, and other product areas. 

This role plays a pivotal part in shaping our customer engagement strategies through data insights, directly influencing our growth trajectory. You will be instrumental in creating and executing effective content-driven campaigns to ultimately drive registrations, re-engagement in the platform and revenue growth. Leveraging your excellent writing skills, analytical mindset, and proficiency in HubSpot, you will develop and implement marketing strategies to engage specific cohorts within our extensive database of businesses. While there will be an emphasis on targeted, data-driven email marketing, you will also be encouraged to laterally and work with the global marketing team to deliver wider re-engagement initiatives.

• Content strategy and development
  • Develop and execute a content strategy aligned with the objectives of the global marketing team alongside the various finance product areas – with data driven insights at the core of every decision that is made
  • Create compelling and targeted content for various finance products to resonate with specific business cohorts.
• Collaboration with funding managers and cross-functional teams
  • Build strong relationships and work closely with funding managers, marketing team, and data analysts to understand the nuances of different finance products and tailor content accordingly.
  • Collaborate across departments to ensure seamless execution of marketing campaigns.
• CRM campaign management
  • Utilise HubSpot to create and manage CRM campaigns, ensuring timely and targeted delivery.
  • Create campaigns and set up and optimise workflows to automate marketing processes and nurture leads effectively. Implement A/B testing and ongoing optimisation initiatives to drive engagement. 
• Data analysis and reporting
  • Utilise analytical skills to interpret CRM data and measure the effectiveness of campaigns.
  • Collaborate with the data team to gather insights and refine targeting strategies.
  • Utilise this data to continuously improve and optimise campaigns to drive engagement and ultimately revenues.
• Audience segmentation
  • Identify and segment target audiences within the database based on business characteristics and needs.
  • Analyse customer data to identify trends and insights, informing targeted marketing strategies.
  • Tailor content and implement data-driven campaigns to address the specific pain points and requirements of each segment

• Proficiency in HubSpot and data analysis tools.
• Experience in segmenting customer data to tailor marketing efforts.
• Proven experience in CRM content marketing, preferably in the financial services sector.
• Strong writing and communication skills with the ability to craft engaging and persuasive content.
• Ability to set up and optimise workflows for marketing automation.
• Excellent analytical skills to interpret data and generate actionable insights.
• A collaborative mindset with the ability to work seamlessly across departments.

• Enjoy a competitive salary.
• Flexible and remote working available.
• 25 days holiday per year increasing to 26 days after one year’s service.
• Private healthcare insurance.
• Pension plan.
• Share options scheme.
• Employee volunteering program.
• Wellbeing program.
• Multiple membership perks and discounts.
• Training and coaching grants.
• Employee referral scheme.
• Cycle to work scheme.
• Quarterly socials.
• A stack of the latest technologies and working gadgets.
• Limitless challenge and scope for development. You are joining us at a very exciting time and will have the opportunity to take this role in your preferred direction as we grow.

Please apply via email to: careers@swoopfunding.com or via our Linkedin

• 10 minute speed interview (1:1 meeting)
• Interview
• 3rd-round interview with a presentation task

Swoop is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.