If you’ve attempted to put together a pitch deck, you’ll recognise the feeling of opening PowerPoint, staring at a blank page and thinking: “where do I start?”
What is a pitch deck?
A pitch deck is an essential for any business seeking to raise equity: it’s a presentation that entrepreneurs use to sell their business to potential investors. It is a critical tool for any business that is looking to raise money, as it is the first impression that investors will have of your company. A well-crafted pitch deck can be the difference between getting the funding you need to grow and getting stuck where you are.
What makes a good pitch deck?
A good pitch deck will appeal to the potential investor who makes the decision about whether to find out more about you and your business – or throw it on the reject pile. The most important thing your deck should achieve is to communicate your business idea in a clear and concise way. Investors are busy people, reading many pitch decks every day. If yours does not immediately catch their interest and effectively explain your business model, your target market, and your competitive advantage, expect it to go no further.
Your pitch deck must also build credibility with investors. When you present a well-organized and professional pitch deck, it shows investors that you are serious about your business and that you have done your research. Plucky amateurism may charm customers, but a professional investor will need more convincing to agree to invest in your company.
Finally, a pitch deck should generate a feeling of FOMO – Fear Of Missing Out – in investors. If an idea looks so good that there will be other investors keen to get involved, they will want to grasp the opportunity quickly.
At Swoop, we think of a pitch deck as like a CV for your business and if you are looking to raise money, it is essential to present yourself, your company and your team at their very best. By taking the time to create a professional and persuasive pitch deck, you can increase your chances of successfully raising investment.
The Equity Team at Swoop has worked with businesses seeking funding for over five years, building a network of keen investors and helping SMEs get investment ready. In response to the experience of business owners in the process of raising funding, the Equity Team has created a Pitch Deck Builder to help entrepreneurs:
- Create a pitch deck that is both informative and persuasive
- Avoid common mistakes that entrepreneurs make when creating pitch decks
- Tailor your pitch deck to the specific needs of your target investors
- Create a pitch deck that is visually appealing and easy to follow
If you are serious about raising money for your business, start making your pitch deck now via our pitch deck builder and send it for review from our team at firstname.lastname@example.org
Start creating your pitch deck today.