How to start your own finance brokerage – without the stress

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    Page written by Sam Knowles. Last reviewed on April 2, 2025. Next review due April 6, 2026.

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      Have you ever thought about setting up your own finance brokerage – but stopped short because of the paperwork, regulation or uncertainty? You’re not alone. Many talented finance professionals dream of going independent but find the barriers too high.

      The good news is, it doesn’t have to be that way.

      And if you’ve come across Swoop before – this is something new.

      Our Broker Suite offering isn’t about referring leads or passing clients back to us – although we can still accommodate these partnerships. This is about helping you run your own fully branded brokerage – with direct access to funders, full FCA permissions, and support from day one.

      Why brokers go independent

      There are three main groups of people thinking about launching their own brokerage:

      • Experienced finance professionals working for lenders or other brokerages who want the freedom to build something of their own
      • Aspiring brokers – often accountants, business advisors or introducers – who see client demand for finance but don’t want to reinvent the wheel
      • Mortgage brokers who want a separate entity for commercial transactions

      All are looking for the same things: independence, control, earning potential, and a simple, compliant way to operate.

      What you actually need to get started – and the reasons many don’t

      Starting a brokerage is easier when you break it down. Here’s what you really need:

      • FCA authorisation or cover to legally give advice and arrange finance
      • Access to lenders – ideally across asset finance, working capital, commercial mortgages and more
      • Processes and systems to handle quotes, documents, proposals and submissions
      • Compliance controls to meet regulatory obligations
      • A trusted brand (yours) and some support when you need it

      Trying to build all of that yourself is time-consuming and expensive – and that’s where most people give up.

      How Swoop makes it simple

      We’ve designed a smarter, more modern way to launch and grow your brokerage. With Swoop, you get:

      • Appointed Representative (AR) status under Swoop’s FCA permissions – no need to apply directly
      • Access to 200+ lending products – including asset finance, unsecured loans, revenue-based finance, invoice finance and other specialist lending products
      • Access to other finance solutions including grants, equity investment, R&D tax credits and cost savings
      • Compliance handled – our platform ensures all activity is tracked, and you get regular training
      • Your own brand – trade under your own name as an AR of Swoop and benefit from a branded customer-facing portal to service initial enquiries from your website
      • Support from real people – we’re here when you need guidance

      It’s everything you need to hit the ground running – with none of the complexity or heavy upfront costs of going it alone.

      Real brokers, real results

      Whether you’re just starting out or branching off from a network or employer, our model is built to work for you.

      If you’ve got the client relationships, we’ve got the platform, permissions and support to help you build something big – fast.

      Want to see how it works?

      Book a demo with our team and find out how Swoop can help you launch your own brokerage – faster, safer, and without the stress.

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      Written by

      Sam Knowles

      Sam Knowles is the Head of Swoop for Brokers, where she assists brokers in establishing and expanding their commercial finance brokerages. Prior to this role, Sam dedicated two and a half years to working with advisors in customer success at Swoop. Before joining Swoop, she gained experience at Catax, further enhancing her expertise in the financial services sector.

      Swoop promise

      At Swoop we want to make it easy for SMEs to understand the sometimes overwhelming world of business finance and insurance. Our goal is simple – to distill complex topics, unravel jargon, offer transparent and impartial information, and empower businesses to make smart financial decisions with confidence.

      Find out more about Swoop’s editorial principles by reading our editorial policy.

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