Journolink – Peter Ibbetson | Take The Plunge Podcast

We’re thrilled to kick season 2 of our ‘Take The Plunge’ podcast series off with director and founder of JournoLink, Peter Ibbetson. JournoLink is an interactive platform enabling you to manage your PR and send out your business stories to over 10,000 journalists, broadcasters and bloggers. Peter outlines how JournoLink has grown from an idea on the back of a napkin to a successful online platform used by over 3,000 small businesses. 

Tune in to hear Ciaran and Peter talk through:

  • Making your market aware of your product and getting coverage
  • What journalists are looking for
  • JournoLink’s use of analytics and tracking 
  • The importance of having the right people in your team 
  • The resources and skills needed to get the business up and running

Play Podcast on Spotify or iTunes, or watch it on Youtube above.

If you’re considering starting your own business or need funding to get your new business up and running, Swoop can help. Simply register an account for free or sign in to discover the funding opportunities available to your business. You can also get in touch with our team of experts who can offer you support and guidance. 


Swoop Useful Resources:

Start me up: how to find investment for your startup
Small business funding options simply explained by Swoop
The dos and don’ts of creating a pitch deck 
Time to invest in your SME
Why do I need a Business Current Account?
Webinar Recording: PR Masterclass with JournoLink

Ready to grow your business?

Get started

Clever finance tips and the latest news

Delivered to your inbox monthly

Join the 110,000+ businesses just like yours getting the Swoop newsletter.

Free. No spam. Opt out whenever you like.

We work with world class partners to help us support businesses with finance

Swoop Finance Limited helps UK firms access business finance by working directly with businesses and their trusted advisors. We act as a credit broker, not a lender, and do not provide loans or finance products ourselves. We introduce applicants to a panel of lenders, equity funds, and grant agencies based on individual circumstances and creditworthiness.
Commission Disclosure: We typically receive a commission from the finance provider (either a fixed fee or a fixed percentage of the amount you receive) upon successful placement. Different providers pay different rates. For certain lenders, we may have influence over the interest rate, which can impact the total amount payable under your agreement.
Regulatory Information:

  • FCA: Authorised and regulated by the Financial Conduct Authority as a credit broker (FRN: 936513) and registered as an Account Information Services Provider (Ref: 833145).

  • ICO: Registered with the Information Commissioner’s Office (Ref: ZA600162); registration can be verified at ico.org.uk.

  • Company Details: Registered in England & Wales with Companies House (No. 11163382). Registered Address: The Stable Yard, Vicarage Road, Stony Stratford, Milton Keynes, MK11 1BN. VAT Number: 300080279.

Terms: All finance and quotes are subject to status, income, and terms and conditions. Applicants must be aged 18 or over. Guarantees and indemnities may be required. Please refer to our terms and conditions and our complaints procedure for further details.

© Swoop 2026

Looks like you're in . Go to our site to find relevant products for your country. Go to Swoop