Business-to-consumer (B2C)

Business-to-consumer (B2C) refers to the type of commerce and business relationship in which companies sell products or provide services directly to individual consumers. In this model, the end customers are the ultimate target market for the goods or services offered. 

In a B2C model, businesses market and sell their products or services directly to individual consumers. This can be done through physical storefronts, online marketplaces, or other direct-to-consumer channels.

B2C companies prioritise understanding and meeting the specific needs and preferences of individual consumers. Customer feedback and satisfaction are vital for building brand loyalty, which is crucial for success in this type of commerce.