Page written by AI. Reviewed internally on February 16, 2024.


A vision in business and finance refers to a forward-looking statement that expresses the long-term aspirations, goals, and aspirations of a company.

What is a vision?

A vision is a concise and inspiring description of what the organisation aims to achieve in the future, often serving as a guideline for its strategic direction and decision-making.

A vision focuses on the long-term outlook of the company, typically spanning several years or even decades. It provides a sense of direction and purpose for the organisation’s future.

A vision often embodies the core values and guiding principles of the organisation. It reflects the company’s beliefs, ethics, and the way it intends to conduct business. Furthermore, a compelling vision sets the company apart from competitors. It articulates what makes the organisation distinct and what it aspires to achieve that others may not.

The vision is closely related to the company’s mission statement, which outlines its purpose and reason for existence. Additionally, it should align with specific goals and objectives set by the organisation.

While the core principles of a vision remain relatively stable, it should be flexible enough to adapt to changing market conditions, technological advancements, and shifts in the business environment.

Example of a vision

Imagine a technology startup founded by a group of entrepreneurs passionate about revolutionising the renewable energy sector.

Their vision statement could be:

“To become the leading provider of innovative renewable energy solutions, transforming the way the world generates and consumes energy. We envision a future where clean, sustainable energy is accessible to all, powering economic growth, preserving the environment, and improving quality of life for generations to come.”

This vision guides the company’s strategic decisions, inspires its employees, attracts investors who share their commitment to sustainability, and shapes its long-term goals and objectives in the field of business finance.

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