Trigr is a young company which has already attracted enough interest from investors and big clients to secure a successful future: the Irish technology firm is a vertical SaaS that enables the complete management of deliverables, budgets and external suppliers for creative media projects.
Gavin Duffy, founder at Trigr says:
“We solve the problem that 65% of creative media projects are either not on time or not on budget. Trigr is fast becoming the go-to management tool for any business involved in the production of creative media, such as music, adverts, film and TV.”
Just 6 months in, Duffy realised there was a need for pre seed investment of £500k GBP to build out the team, enhance the product and develop the firm’s sales and marketing arm. Duffy adds:
“In the investment world, £500k might not be a lot but it’s in line with our ethos of working as lean and efficient as possible. We needed to go beyond onboarding new customers and start building customer success.”
Duffy was initially attracted by Swoop’s SEIS and EIS Advance Assurance for Irish startups. He was also impressed by Swoop’s ability to introduce Irish businesses to the VC community in the UK – a journey Swoop itself has made.
Duffy says that the whole process of working with Kerry Dwyer, Account Manager at Swoop, has been very straightforward:
“Once we had our Advanced Assurance, Swoop introduced us to our UK investor – hopefully the first of many. We went through Due Diligence and secured them as a shareholder. Then Kerry helped optimise our pitch deck and we went for a second outreach to the investment community. Kerry has also started engaging with us on the potential to outsource our need for a CFO.”
For Trigr, the fundraising is ongoing as the company reaches out and negotiates with the wider VC community. With any luck, there should be plenty of takers for a company that is answering the needs of businesses the size of Disney, Virgin and Universal.
Duffy is optimistic for the future:
“We have secured partnerships with media trade bodies which give us access to over 1,200 member companies. With the right investment, there are no limits to what we can achieve. We really feel we’ve had the best possible support on this part of the journey – in fact, I would describe Kerry as a superstar!”
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