Meet the Swoop Team

We are a team of smart optimistic people who like to help ambitious businesses grow.

Andrea Reynolds
Andrea Reynolds

CEO & Founder

Before launching Swoop, Andrea started as an accountant with KPMG. Her career evolved with a focus on raising funds for small businesses. Andrea is a non-executive director for Berkshire Hathaway European Insurance.

Ciaran Burke
Ciaran Burke

COO & Co-Founder

Ciaran is the technology and operations force behind Swoop. He began his career at KPMG and went on to start the professional creative network Hiive, now home to over 150,000 members and 4,000 businesses.

Andrew Moon
Andrew Moon

Senior Relationship Manager

Andrew has over twenty years’ experience working within management consultancy and
advising SMEs about finance and funding options. He is a sought after industry expert
and heads up the Swoop accountancy division

Arrange a meeting with Andrew here 

Conor Vallely
Conor Vallely

Head Business Development UK & IRL

Conor has a deep specialist knowledge in working capital and growth financial solutions. Having worked in Hedge Funds, the US VC world, and a high growth alternative lender, he guides Swoop’s customers to the right funding solutions.

Laura Taylor
Laura Taylor

Executive Assistant

Laura keeps Swoop’s wheels in motion and has a great passion for working with entrepreneurs and helping them grow their businesses. She has recently taken on greater responsibility, overseeing Swoop’s HR and office management.

Charlotte Forsberg
Charlotte Forsberg

Head of Marketing

Starting her career with Diageo, Charlotte went on to run one of the UK’s leading marketing & comms agencies advising and influencing a world-class client base ranging from multinationals through to SMEs and local startups.

Sebastian Jowett
Sebastian Jowett

Client Success Manager

As Client Success Manager Seb works within the Swoop sales team based in London. His key focus is ensuring our customers are successfully matched with the right funding options, and to nurture long term relationships with them.

Zheng Hu
Zheng Hu

Product Manager

Zheng’s background is in financial information systems at Ernst & Young and Deloitte. Prior to joining the Swoop team in London, he was part of one of the biggest Chinese fintechs.

Damon Walford
Damon Walford

Chief Commercial Officer

Damon joined Swoop from the SME lender ThinCats, where he was responsible for developing the brand, building the origination team and product development. He has over 25 years experience of working with businesses having worked for high street and challenger banks. He has a passion for supporting SMEs and helping them find their way through the maze of funding alternatives available to them.

Amy Broder
Amy Broder

Marketing Co-ordinator

Following the completion of a post-graduate diploma in Digital Marketing and PR, and subsequent positions both in-house and agency, Amy has recently joined our Swoop marketing team based in Dublin.

Conor Sharpe
Conor Sharpe

Chief Investment Officer

Conor brings 13 years of international markets experience, as well as having built a global commodity derivative business. He is a celebrated Angel Investor, with numerous accolades. He is a Bachelor of Commerce with a Masters in Finance.

Sheran Hussain
Sheran Hussain

Head of Customer Success

Sheran has a passion for building out and managing high-preforming sales and customer success teams. He has over five years of experience working in startups and scale-ups in the proptech and IOT space. Sheran is responsible for ensuring our clients achieve all of their desired outcomes with Swoop.

Amandine Flachs
Amandine Flachs

Equity Funding Manager

Amandine has been supporting early-stage founders for almost a decade in France, the USA and the UK. She has been involved in the investment scene as a startup mentor, venture scout, and representative of #MovingForward in Europe. Amandine is also the creator and producer of Entrepreneurs Playing Games, a series of live video interviews featuring startup founders.

Joanna Mower
Joanna Mower

Chief of Staff

Jo joined from the British Business Bank, working on small business finance policy and Government Affairs, growing a team to enable better understanding and influence of small businesses at a regional/devolved nation level. Prior to this, she was Private Secretary in Dept for Business, Energy & Industrial Strategy.

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Aaron Nicholls

Head of Design

Aaron has over 10 years design experience helping top Startups, Sports, Financial & Analytical driven businesses to create world class products and services. Before Swoop, he ran his own Design Studio as Design Director, as well as other Design roles for Quantumblack, Thomson Reuters and Signal | Noise (part of the Economist Group)

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Sam Robertson

Business Analyst

Sam recently joined Swoop’s operations team after graduating with an Honours degree in Economics with Finance. After graduation, and before joining Swoop, he toured the east coast of America as a hockey coach. 

 Emma Jennings-Hester
Emma Jennings-Hester

Project Manager

Emma previously worked as a Digital Project Manager in a technology startup defining software strategies and managing technical projects. At Swoop she works closely with the product team to streamline internal processes and maximise output for external clients.

Chris Read
Chris Read

Strategic Partnerships

With a background in business strategy, Chris headed up the business expansion of the UK’s fastest-growing e-commerce brand. He is now responsible for strategic partnerships for Swoop.

Calvin Freeman
Calvin Freeman

UX/UI Designer

Calvin started his career as a developer/engineer, later changing paths to combine his technical and creative talents by completing a masters in Interaction Design. His aim is to combine design research and useful insight to further the Swoop platform.

Lukas Duvander
Lukas Duvander

Customer Success Assistant

Lukas is based in the Swoop Dublin office where his primary responsibility is to provide support to the sales team, including customer support and process development. He also supports marketing function with his regular research into key subjects.

Mathias Majvang
Mathias Majvang

Customer Success Assistant

Mathias joined Swoop this summer with a degree in business, finance and marketing. With a determination work for one of the fastest-growing Fintech businesses, he is now a key player within the Swoop team.

Oliver Holst
Oliver Holst

Parterships Ex

Having moved to London from Denmark, Oliver is currently working to support the partnerships team, where he helps manage third party relationships which ultimately provide access to large numbers of SMEs which benefit from our support.

Fie Brussow
Fie Brussow

Customer Success Assistant

Fie graduated from the Business School of Soenderborg in Denmark, where she studied innovation and marketing. She has joined the Swoop product team in London, where she works closely with the product leader and project manager.

Didi Wang
Didi Wang

Legal Advisor

As Swoop’s inhouse legal resource, Didi provides legal support to all areas of the business based on her 20 years’ experience in general corporate, commercial and financial laws.

Mads Hedelund
Mads Hedelund

Customer Success Assistant

Mads is an intern at Swoop helping advisors get their clients the most suitable route to funding. Part of a danish scheme called “Internship Abroad” where newly graduated students can get work experience abroad.

Malene O'Donnell
Malene O'Donnell

Customer Success Assistant

Malene has recently joined the Swoop as a project resource to the sales team in London, having successfully completed three years at business school in Denmark. 

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