Meet the team

Our most important investment is our people – the staff we choose and the customers we attract. They all make Swoop, well… Swoop
The Swoop team in the Liverpool office
Founded in
2018
Offices in The UK, the US, Canada, Ireland, Australia, & South Africa
130+
professionals
+45%
female representation

Entrepreneurship is in our DNA

We’re working hard to reinvent the way businesses experience finance – we’re simplifying the complexities, ensuring transparency, eliminating inconvenience and empowering our customers to easily make money decisions every day.

When we say ‘team’ we mean our customers, too. Like us, they are risk-takers, everyday entrepreneurs who believe in making a difference. They, too, contribute to our culture.

When they flourish, we celebrate. When our customers invest in more jobs, sponsor the local sports club, export for the first time or invest in new facilities, it makes us happy.

It’s especially rewarding when we see our work help businesses survive shock events like the pandemic and the cost of living crisis – we find them the finance they need, when they need it.

HM Treasury Women in Finance Charter

The UK Government’s Women in Finance Charter commits financial services firms to support women’s progression into senior roles. Swoop is proud to be signatory to the charter.

As of the 1st April 2021, Swoop has over 44% female representation in senior management. Our target is to reach 50% by the end of 2022. Whilst Swoop is proud to already sit at over 44%, we believe that 50% should be the ambition for all organisations.

Swoop has growth plans over the next 18 months and we are committed that retaining and increasing diversity (inc. gender) at senior management level is one factor which is a key to success.

Swoop will continue to bake-in inclusivity to our organisation so that we continue to attract, and retain, a talented workforce. Direct interventions include a member of the senior management team having responsibility for D&I oversight, requirement for gender and name blind applications and the linking of diversity targets to senior management bonuses.

Andrea Reynolds

CEO & Founder

Ciaran Burke

COO & Co-Founder

Charlotte Forsberg

Head of Marketing

Didi Wang

Special Projects

Tim Brown

Executive Director, Australia

Sam Horner

Head of Advisor Sales & Partnerships

Rhys Cunnah

Chief Growth Officer

Andrew Moon

Senior Relationship Manager

David Rodriguez Campo

Senior Funding Manager

Tom Butterworth

Equity Account Manager

Shane Sexton

Business Development Executive

Bobby Gleeson

Equity Funding Manager

Kerry Dwyer

Equity Manager

Jeppe Emil Frandsen

Junior Funding Manager

Daniel Zhelyazkov

Junior Funding Manager

Tom Hawley

Funding Manager

Chris Richards

Commercial Finance Manager

Ed Brown

Commercial Finance Manager

Ann Marie Swift

Commercial Finance Manager

Tom Floodgate

Funding Manager

Tom Gerrard

Commercial Finance Manager

Olly Burton

Junior Funding Manager

Mark Robinson

Senior funding manager

Charlotte Forsberg

Head of Marketing

Jimmy Rippon

Head of Search

Ayesha Khan

Marketing Manager Australia

Ian Hawkins

News & Investigations Editor

Jessie Keane

Partnerships Manager

Orla Eastwood

Strategic Partnerships Manager

Nanna Strøm Pedersen

Strategic Partnerships Executive

Sam Horner

Head of Advisor Sales & Partnerships

Sam Tasker-Grindley

Head of Advisor Customer Success

Everton Calgarotto

Engineering Lead

Wayde Lyle

Sr. Frontend Engineer

Sacha De Vaux Rice

Senior Backend Engineer

Nicolas Grandchamp

Senior Backend Engineer

Pelin Diskan

Frontend Engineer

Sam Robertson

Product Manager

Arabella McAvoy

Expert financial copywriter

Chris Godfrey

Expert financial copywriter

Matt Vamplew

Expert financial copywriter

Rachel Wait

Expert financial copywriter

Michael David

Expert financial copywriter

Kat Cox

Expert financial copywriter


All members of our content team follow our strict editorial policy for each piece of content they produce.

Swoop's values - G R I I T

Global

Our mission is to solve access to finance for all small business owners. The problem we are solving isn't unique to any one place or region, so we must have a global outlook in what we do and how we think.

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Global

What does this mean:

We’re open minded. We respect people and their culture, beliefs and values. We’re curious, like to travel, we aim to understand people and forge long lasting relationships with them.

Resilience

The life of a small business is very turbulent, so often they need to have thick skin and deal with adversity more times than they’d like. As such, we also need to be resilient in how we work; we need to be able to deal with things not always going exactly right or on time. It's how we overcome these challenges that we grow and improve our careers. These experiences will serve to make us more rounded.

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Resilience

What does this mean:

Obstacles shouldn’t be seen as deterrents but as opportunities that can be solved. Giving up on something isn’t cool and battling to get something achieved is to be celebrated.

Integrity

We’re in the business of making a positive impact on the lives of business owners around the world. Therefore, it's crucial we act with others in a way that we would act for ourselves or for our family. We’re straight up and work to make the biggest impact through laying out the best possible solutions for our customers.

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Integrity

What does this mean:

We think long term. Do right by the customer and you’ll forge a long lasting relationship that will be a lot more fruitful than any short term wins.

Innovate

Our ideas, energy, and willingness to learn and listen from our customers is what will drive us to be the best company we can be. What we have today won’t serve our customers well in years to come, so it's essential we create a culture of sharing ideas, feedback, and gathering insights from customers, peers and market trends. So, we massively champion people who share these ethos and are keen to share.

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Innovate

What does this mean:

Share your voice, ideas, insights or those of our customers or other thought leaders that will help drive our business, product, and culture forward.

Together

You’ll undoubtedly come across many a competitive soul at Swoop but what makes it the most sweet is that we’re competitive as a team. When we win through product releases, sales, marketing campaigns, customer acquisition, customer conversion and new partnerships, we do as a team. What gives us our competitive edge is the collective. We champion those that share their knowledge and insight with the group to help everyone improve and make us a more formidable team.

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Together

What does this mean:

Share your voice, ideas, insights or those of our customers or other thought leaders that will help drive our business, product, and culture forward.

We’re hiring!

Compliance Manager

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Equity and Grants Manager

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Business Development Representative (Graduate) - Canada

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