Business-to-business (B2B)

Ciaran Burke

Page written by AI. Reviewed by Ciaran Burke on January 26, 2024.

Definition

Business-to-business (B2B) refers to a type of commerce or transaction that occurs between two businesses rather than between a business and individual consumers.

What is business to business?

B2B transactions involve the sale of goods, services, or products from one business to another. These transactions often involve larger quantities, higher values, and more complex negotiation processes compared to business-to-consumer (B2C) transactions.

B2B relationships are often characterised by long-term partnerships and a focus on building strong, mutually beneficial relationships. Trust, reliability, and consistent delivery of quality products or services are key elements in B2B interactions.

These transactions frequently involve customisation and personalisation of products or services to meet the specific needs and requirements of the buying business. This can include tailored solutions, negotiated contracts, and specialised offerings.

Marketing strategies focus on reaching businesses through targeted channels such as industry events, trade shows, business publications, and digital platforms. Marketing messages emphasise the value, efficiency, and business impact of the products or services being offered.

Example of business to business

An example of a business-to-business (B2B) transaction is a manufacturer of electronic components selling its products to a smartphone production company. In this scenario:

  • Manufacturer (Seller): A company that specialises in producing electronic components.
  • Smartphone production company (Buyer): A business engaged in the manufacturing of smartphones.
  • Transaction: The smartphone production company places an order with the electronic component manufacturer to purchase a specific quantity of microchips for their latest smartphone model.
  • Negotiation and customisation: The two businesses may negotiate terms and any customisation requirements needed to align the components with the smartphone specifications.
  • Purchase order and delivery: Upon agreement, the smartphone production company issues a purchase order, and the electronic component manufacturer fulfils the order by delivering the specified quantity of microchips.
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