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The dos and don’ts of creating a pitch deck

The dos and don’ts of creating a pitch deck

By Tom Butterworth, Equity account manager, Swoop

Just like turning up to an interview dressed as perfectly as possible, a good pitch deck has similar if not more importance for making a first impression on an investor. Often a pitch deck will be the first thing that a potential investor will see of your company, so you want your top button done up and your most dazzling frock on. 

This short blog will explain a few dos and don’ts of creating your pitch deck. Whilst other great articles out there will give insight as to what slides to include (duration, fonts, colour schemes and so on), I hope to give you some specific examples of do’s and don’ts from my observations whilst analysing 20 pitch decks a week here at Swoop.



Most importantly, don’t forget to register with Swoop and upload your pitch deck for us to review. We can help match you with the best suited investors to help kickstart your business.

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