Moving might not sound glamorous, but it’s one of those industries that never goes out of style. Families will always need help getting into new homes, businesses will always need offices relocated, and someone has to handle the heavy lifting. Two Men and a Truck turned that simple truth into a powerhouse brand—growing from a single pickup truck in Michigan to more than 380 franchises across the U.S. and beyond.
What makes this opportunity so compelling isn’t just the name recognition (though that certainly helps). It’s the combination of steady demand, diverse revenue streams, and a franchise system built on nearly four decades of proven operations. Owners aren’t just running a moving company—they’re running a trusted local service that shows up for people during life’s biggest transitions.
If you’ve been looking for a business that blends reliable income with meaningful community impact, this franchise deserves a serious look. Let’s walk through what it takes to join the Two Men and a Truck family—from financial requirements and startup costs to training, support, and the real-world earning potential behind those familiar green-and-white trucks.
Two Men and a Truck began in 1985 when two brothers in Lansing, Michigan, started helping friends move furniture with nothing more than a pickup truck and a dream. What began as a small, scrappy operation has grown into an international moving powerhouse with over 380 U.S. franchises and locations in Canada, Ireland, and the U.K.
The company now offers far more than residential moving. Franchisees can generate income from business relocations, storage services, junk removal, long-distance moves, packing services, and even national account contracts. That diversification matters: customers can come to one trusted provider for almost any moving need, giving franchise owners multiple revenue streams to balance seasonal ups and downs.
Two Men and a Truck is a perennial winner on Entrepreneur’s Franchise 500 list and holds the #1 ranking in the moving/junk removal service category for three years running. Its strong brand recognition, refined operating system, and high franchisee satisfaction ratings (91% say they’d invest again) signal a proven track record.
Financial readiness is key. Here are the basic requirements:
Beyond the numbers, Two Men and a Truck looks for franchisees who are hands-on leaders with strong management skills. Backgrounds in sales, customer service, or operations help, but moving industry experience isn’t required—the company’s training programs fill in the gaps.
The total investment varies depending on the market size and business model. Two Men and a Truck offers two main options:
| Franchise Type | Initial Investment | Franchise Fee | Liquid Capital | Net Worth |
|---|---|---|---|---|
| Metro Market (population 420k–600k) | $165,700 – $538,700 | $50,000 | $150,000 | $400,000+ |
| Mod Market (population 100k–225k) | $107,100 – $270,000 | $30,000 | $80,000 | $160,000 |
Other key cost details from the Franchise Disclosure Document (FDD):
While the startup range is broad, most owners can expect total initial costs between $92,000 and $506,000, depending on territory size, truck purchases, and working capital needs.
Profitability depends on local demand, how well you manage costs, and how aggressively you market services—but system-wide performance offers promising clues:
It’s worth noting that moving is a year-round business with seasonal spikes, especially during summer months. Franchises with storage services, junk removal, and Value Flex long-distance moving can smooth cash flow by adding steady off-season income.
The company does not publish system-wide closure rates, and no audited “failure rate” is provided in the FDD. However, the brand’s long history, strong franchisee satisfaction, and consistent national rankings suggest a stable franchise system.
This isn’t just a moving company—it’s a people business. Franchise owners thrive when they enjoy:
If you’re a hands-on leader with a knack for operations and a drive to grow, this franchise rewards both hustle and heart.
Franchisees receive a protected marketing area, not an exclusive territory. That means no other franchisee can market directly in your area, and the company won’t open a competing unit there, but you may still encounter indirect competition (such as overlapping digital ads).
The brand’s support system is one of its biggest selling points:
The path from inquiry to opening typically takes 4–6 months:
Awarding and Launch (30–60 days): Sign your franchise agreement and begin site selection, permitting, and truck acquisition.
Starting a Two Men and a Truck franchise is an exciting move, but let’s be real—it’s also a significant financial lift. Even the lower-cost Mod Market requires six figures in startup capital and ongoing working funds for trucks, staff, and marketing.
This is where Swoop can help. Whether you’re exploring SBA loans, business loans, or other funding options, Swoop makes it easy to see what you qualify for before you start signing contracts.
If you can picture yourself running crews, parking your branded trucks around town, and watching your business grow with each successful move, don’t wait. Apply with Swoop today to check available business loans and find the funding that fits your plan—so you can focus on moving people forward while building a business of your own.
Daire made it happen! There is no doubt that Swoop sped up the process and found lenders that worked to our time scale rather than the other way round
Joint owner, F45 Virginia
Swoop was actually very helpful in helping us get our initial fundraising in place. Swoop was able to connect us with investors, with grant financing options and debt financing options.
Founder, SingleKey
Pedja was amazing. Super supportive, understanding of our needs and wasn't pushy at all. We've been going back and forth with Swoop for over a year inquiring about different financing options and they were patient until we were ready!
F45 Multi-studio owner
Written by
Ashlyn is a personal finance writer with experience in business and consumer taxes, retirement, and financial services to name a few. She has been published in USA Today, Kiplinger and Investopedia.
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