Visiting Angels specialises in the delivery of care services to clients in the comfort of their own home. They claim to be the #1 ranked provider in the senior care industry.
Visiting Angels were founded in 1991 and are based in Bryn Mawr, Pennsylvania. They have offered franchise opportunities since 1998. The company provides non-medical professional care services to adult clients, with caregivers working in their clients’ homes. As well as the UK, Visiting Angels operate in Canada, Mexico, South Korea and the US. They currently support over 15,000 clients and employ almost 16,000 caregivers worldwide.
Visiting Angels at a glance:
Starting a Visiting Angels franchise must be one of the easier business opportunities to get into. You’ll need a minimum net worth and liquid cash requirements of £110k each and you must rent or purchase a commercial location as your administration hub. But after that, there are few hurdles left to climb. Visiting Angels do not ask that franchisees have previous experience in the care industry, and you do not need a medical license to operate a care company (although that obviously would be an advantage).  Franchise owners are also not required to participate in the daily running of the office. You can hire a manager to carry out that task. This means this franchise may be suitable for passive investment.
Set-up costs for a Visiting Angels franchise begin at an affordable £125,000 and gradually rise to a still affordable £171,000 depending on the size of the franchise territory you buy. This cost ranks as low.
The initial franchise fee ranges from £51,950 to £89,950 and is determined by the population within the franchisee’s protected territory:
Military veterans may be eligible for a 10% discount off this cost.
After opening, you are required to pay an array of ongoing fees and charges. They include:
| Key Costs Guide | Low | High |
|---|---|---|
| Franchise fee | £51,950 | £89,950 |
| Printing supplies | £1,500 | £1,500 |
| Insurance deposits | £5,000 | £5,000 |
| Workers comp insurance deposits | £9,500 | £9,500 |
| Minimum royalty | £1,485 | £1,875 |
| Training expenses | £1,500 | £2,000 |
| Computer system | £0 | £3,000 |
| Software | £1,450 | £3,000 |
| Advertising fee (first 3 months) | £1,275 | £1,275 |
| Local advertising (first 3 months) | £1,800 | £3,600 |
| Additional costs – first 3 months | £50,000 | £50,000 |
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Yes. According to Visiting Angels own figures, their franchised offices average annual gross revenues of £1,300,000 and a profit margin of 15% to 18%. This would deliver income to the franchise owner of £195,000 to £234,000 per year, which ranks as very good.
The failure rate for a Visiting Angels franchise is 2% in year one, rising to 6% by year three. This ranks as low.
Franchisees will receive a ‘protected territory’ in which to operate their Visiting Angels business. The protected area may vary from a zone with a radius of 30 miles around the franchised address and comprising a population of 100,000 or less, up to a population of 325,000. The company determines how many franchises will be available in any given area and where, in general, they should be located. The franchisor then gives franchisees the opportunity to select the protected territory they desire from among the available protected territories. Visiting Angels promises not to license other franchisees to use its trade marks within the protected territory, nor will it open a competitive business to be located within the protected territory under the same marks or any other marks during the term of your franchise agreement.
Visiting Angels support for franchisees includes:
Low start-up costs, strong profits, an ageing UK population and a low failure rate all point towards a solid business opportunity. However, entrepreneurs should do their homework on the potential customer base in their chosen territory before jumping into a Visiting Angels franchise. It’s not just a case of how many seniors or potential clients there are in your area, it’s how many of them can afford private care services, (which may not be covered by health insurance), and how many currently do not have care or would be willing to switch to a new provider. Successful care businesses are built on relationships and strong networks that take time and money to achieve. Investors should be prepared for the long haul with this opportunity.
It begins with an application. Start the process today.
Starting a new franchise can be an exciting opportunity, but it’s easy to get lost in a maze of business loan applications that can make funding your new care business like too much hard work. Instead, cut out the hassle and cut to the chase. Swoop has the best lenders for the best franchises across the UK. Just tell us what you need and leave the rest to us.
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Chris is a freelance copywriter and content creator. He has been active in the marketing, advertising, and publishing industries for more than twenty-five years. Writing for Barclays Bank, Metro Bank, Wells Fargo, ABN Amro, Quidco, Legal and General, Inshur Zego, AIG, Met Life, State Farm, Direct Line, insurers and pension funds, his words have appeared online and in print to inform, entertain and explain the complex world of consumer and business finance and insurance.
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