Owning a business that helps homes feel cleaner, healthier, and happier — that’s the simple but powerful idea behind Heaven’s Best Carpet Cleaning. Built on a system that’s been fine-tuned over four decades, this franchise gives everyday entrepreneurs the chance to turn a reliable, recession-resistant service into a thriving, flexible business.
While other cleaning brands are chasing the “green trend,” Heaven’s Best has been living it since 1983. Its eco-friendly, low-moisture “Dry in One Hour” system redefined the carpet cleaning industry — proving that effective service and environmental responsibility can go hand in hand. Today, with over 400 franchisees across the U.S. and abroad, the company continues to grow by staying true to its founding promise: better results, faster service, and happier customers.
The story begins in Rexburg, Idaho, where founder Cody Howard wanted to solve a problem every homeowner knew too well — carpets that stayed wet for hours after cleaning. His innovation was deceptively simple: a low-moisture cleaning process that left carpets clean, fresh, and dry in about an hour. The results were immediate — spotless floors, faster turnaround, and no sticky residue left behind.
From that small Idaho town, Heaven’s Best grew into a nationwide name with locations across 2,500 cities and multiple countries, including Canada and the U.K. The brand’s reputation was built not on flashy marketing, but on customer trust — thanks to its consistent service, upfront pricing, and community-driven approach.
Today, Heaven’s Best sits comfortably among the Top 100 Franchises in Entrepreneur Magazine and has earned Franchise Business Review’s Top 50 Satisfaction Award year after year since 2006. It’s a brand that values craftsmanship, honesty, and the kind of neighborhood reputation that keeps the phone ringing long after the van drives away.
If you’re looking for a franchise that’s accessible, affordable, and scalable, this is one of the strongest contenders in the home services market. Heaven’s Best was designed for people who want to run a professional business without the overhead of a storefront or a large team.
Some of the financial requirements include:
You don’t need prior experience in cleaning or restoration — the company’s hands-on training covers everything from carpet and upholstery care to customer relations, pricing, and local marketing. What matters most is work ethic, a service mindset, and the drive to grow your own business.
Heaven’s Best also offers special incentives for veterans, including a $1,000 discount on the franchise fee and personalized support during the onboarding process. Veterans, first responders, and community heroes often thrive in this model thanks to their leadership skills and attention to detail.
Starting a Heaven’s Best franchise typically costs between $55,900 and $112,100, depending on territory size, equipment needs, and vehicle setup.
Here’s what’s included in that range:
Additional funds (6 months): $5,000 to $15,000 for working capital
For a relatively low total investment, franchisees receive everything needed to start earning right away — from a fully equipped van to branded uniforms, marketing materials, software, and access to the corporate advertising network.
Heaven’s Best provides in-house financing for up to $16,000 of the franchise fee, with a 6% interest rate over 60 months. Additional third-party financing is available for startup costs, inventory, or vehicle purchases — giving owners flexibility to launch without overextending.
The carpet and upholstery cleaning market is worth roughly $6.9 billion in the U.S., with profit margins averaging 30% to 50% for operators, and Heaven’s Best is built to sit on the higher end of that range.
A few reasons why:
Heaven’s Best’s exclusive territories — typically covering 150,000 to 200,000 residents — give each operator ample room to grow without internal competition. For motivated owners who reinvest in marketing and customer retention, this model offers strong cash flow potential and long-term stability.
Heaven’s Best does not publish specific closure or failure rates in its FDD. However, the franchise’s longevity — over 40 years of continuous operation and consistently high satisfaction rankings — suggests strong franchisee retention and sustainability. As with any business, results depend on local marketing, territory potential, and the owner’s commitment, but the structure is designed for long-term stability and recurring income.
Heaven’s Best attracts a unique type of entrepreneur — someone who values hands-on work, customer satisfaction, and financial independence. It’s not a passive investment. It’s a lifestyle business where your work ethic directly translates to earnings and community impact.
This franchise is ideal for:
Unlike percentage-based models that eat into your profit, Heaven’s Best keeps fees predictable. Franchisees often describe the company culture as “family-like” — focused on honesty, collaboration, and practical success rather than corporate bureaucracy.
Each Heaven’s Best franchisee receives an exclusive, protected territory defined by population size rather than geography. Typical territories include around 150,000 to 200,000 people, but larger regions are available for qualified owners.
As long as you remain in good standing, the franchisor will not authorize another Heaven’s Best location in your area. This exclusivity helps ensure stable market share and supports strong, lasting customer relationships — a huge advantage in a competitive home services landscape.
Heaven’s Best’s strength lies in its complete, turnkey support system — a network designed to make each franchisee’s business thrive from day one.
Becoming a Heaven’s Best franchisee is a straightforward, guided process:
From start to first cleaning job, most owners can be fully operational within 60 to 90 days.
Even with low entry costs, smart financing can make all the difference. A Heaven’s Best franchise typically requires $55,900 to $112,100 to launch, and that’s where Swoop helps.
Instead of piecing together loans manually, Swoop gives entrepreneurs one platform to explore SBA loans, franchise startup financing, and working capital options tailored to service-based businesses like carpet cleaning. You can compare rates, terms, and eligibility in one place — saving time and ensuring your capital structure supports long-term growth.
Whether you’re a first-time owner or expanding your portfolio, Swoop makes franchise funding simple, transparent, and fast.
If you’re ready to turn your drive for independence into a thriving home service business, apply with Swoop today to view your funding options. With the right financing in place, your Heaven’s Best franchise could be up and running — and transforming homes in your community — sooner than you think.
Daire made it happen! There is no doubt that Swoop sped up the process and found lenders that worked to our time scale rather than the other way round
Joint owner, F45 Virginia
Swoop was actually very helpful in helping us get our initial fundraising in place. Swoop was able to connect us with investors, with grant financing options and debt financing options.
Founder, SingleKey
Pedja was amazing. Super supportive, understanding of our needs and wasn't pushy at all. We've been going back and forth with Swoop for over a year inquiring about different financing options and they were patient until we were ready!
F45 Multi-studio owner
Written by
Ashlyn is a personal finance writer with experience in business and consumer taxes, retirement, and financial services to name a few. She has been published in USA Today, Kiplinger and Investopedia.
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